Tomball coupon collateral
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Transcript of Tomball coupon collateral
$
COUPONFACTS
WORK
“...it may be the most successful advertising format ever created”
A Monthly Household Savings Magazine
P.O. Box 925 • Tomball, TX 77375T 281.351.6933 F 281.351.9833
www.metro-yellow.com
PUBLISHING COMPANY, INCMETROPOLITAN
90% of the overall population
(about 210,000,000 Americans) report that they use coupons.
51%of consumers make a purchase
based on coupons or ads received in the mail every week.
64% of Consumers make a purchase
based on coupons or ads received in the mail every month.
42% of consumers look to the mail for financial savings.
90% of decision makers read
advertising mail each week and check the value of coupons.
67% of consumers plan to use more coupons during the
economic downturn
Coupons & Rebates are Measurable
Coupons Get the Highest Response Rate in Advertising
Coupons Usage is Exploding Because of the Economy
Coupons & Rebates Work Best for Winning New Customers
Coupons Create Long-Term Customers
Coupons & Rebates are Targeted
Cut Advertising Costs & Increase Effectiveness
Coupons Help Test New Offers
SA
VE
RATES &PACKAGES
2014
28,700 Copies mailed to: 77375 & 77377
$
(1/4)
(1/4)
1/4ONE-FOURTH V/H
289(CPH - $0.010)
9-12 Month Buy Discount 10% = $2474-8 Month Buy Discount 5% = $2612-3 Month Buy Discount = $275
OSBC OUTSIDE BACK COVER
$1675(CPH - $0.062
(OSBC)(OSBC(OSBC(OSBC(OSBC(OSBC))(OSBC)
6 Month Cover Pacakge = $1507(Alternating months @ 10% Discount)
3 Month Cover Package = $1591(Alternating months @ 5% Discount)
Based Upon Availability
HP HALF PAGE
$525(CPH - $0.018)
(HP)
9-12 Month Buy Discount 10% = $4504-8 Month Buy Discount 5% = $4752-3 Month Buy Discount = $500
$75RESTAURANTBUCKS $150
PERSONALCLASSIFIED
(1/8 Page)
FP FULL PAGE
$945(CPH - $0.033)
9-12 Month Buy Discount 10% = $8104-8 Month Buy Discount 5% = $8552-3 Month Buy Discount = $900
(FP)
DT DOUBLE TRUCK
$1627(CPH - $0.057)
9-12 Month Buy Discount 10% = $13954-8 Month Buy Discount 5% = $14722-3 Month Buy Discount = $1550
(DT)
$
OSFCOUTSIDE FRONT COVER
1800(CPH - $0.067)
$$$$$$
6 Month Cover Package = $1620(Alternating months @ 10% Discount)
3 Month Cover Package = $1710(Alternating months @ 5% Discount)
Based Upon Availability
(OSFC)
Specialty Cover Package1st Month - Front Cover = $17002nd Month - Back Cover = $15753rd Month - Double Truck = $1450
Based Upon Availability
Specialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover PackageSpecialty Cover Package
P.O. Box 925 • Tomball, TX 77375 | T 281.351.6933 F 281.351.9833 | www.metro-yellow.com
COVERAGEAREA
TOM
BALL
P.O. Box 925 • Tomball, TX 77375T 281.351.6933 F 281.351.9833
77355
77447
77433
77429
77354
77389
77379
77377
77375
FM 2920
FM 2920
MAIN ST.
HUFFSMITHKUYKENDAHL
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HU
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ITH
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HR
VILLE
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ES
EC
HK
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249
PUBLISHING COMPANY, INCMETROPOLITAN
COVERAGEHOUSEHOLDS AND BUSINESSESEVERY MONTH28,700
A Monthly Household Savings Magazine
Revised 04/20/2014
BOUDEREAUX
Spring
Creek
Spring Creek
KU
YK
EN
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HL
The Club atCarlton WoodsCreekside
LOUETTA
JUERGEN RD.HO
PF
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FM 2920
ARTWORKSIZESGuidelines
inches picas pointsDT 15.769 x 9.865 94p7.413 x 59p3.018 x 1135.413 711.018Double Truck
FP 7.625 x 9.8375 45p9 x 59p0.3 549 x 708.3Full Page
TQP 7.625 x 7.3228 45p9 x 43p11.2 549 x 527Three Quarter Page
HP 7.625 x 4.854 45p9 x 29p1.5 549 x 349.5Half Page
1/4H 7.625 x 2.3624 45p9 x 14p2 549 x 1701/4 Horizontal
1/4V 3.7351 x 4.854 22p7 x 29p1.5 270.95 x 349.51/4 Vertical
1/8 3.7351 x 2.3624 22p7 x 14p2 270.95 x 170Eighth Page
1/16 3.7351 x 1.1338 22p7 x 6p9.63 270.95 x 81.6351/16 Page
OFC 7.625 x 7.5875 45p9 x 45p6.3 549 x 546.3Outside Front Cover
OBC 7.625 x 9.1392 45p9 x 43p11.2 549 x 658Outside Back Cover
FOR CLIENT SUBMISSION
(FP)
(1/16)
(1/8)
(DT)
(OBC) (OFC)
(HP)
(1/4V)
(TQP)
(1/4H)
P.O. Box 925 • Tomball, TX 77375T 281.351.6933 F 281.351.9833
www.metro-yellow.com A Monthly Household Savings Magazine
PUBLISHING COMPANY, INCMETROPOLITAN
$
ARTWORKGUIDELINESGuidelines
FOR CLIENT SUBMISSION
P.O. Box 925 • Tomball, TX 77375T 281.351.6933 F 281.351.9833
www.metro-yellow.com
PUBLISHING COMPANY, INCMETROPOLITAN
A Monthly Household Savings Magazine
PREFERRED AD FORMATS:Adobe Illustrator CS5 (or lower)
Adobe Photoshop CS5 (or lower)
Adobe InDesign CS5 (or lower)
Adobe Acrobat PDFWe DO NOT accept Quark filesWe DO NOT accept ads built in any Windows programs.
PREFERRED IMAGE FORMATS:Adobe Photoshop CS5 (or lower)
Adobe Acrobat PDFAccepted: TIF, PSD, PDF, EPSNOT Accepted: JPG, GIF
FONTS: ALL fonts must be converted to outlinesIf fonts are not converted, ALL fonts must be packaged and provided.
REQUIRED RESOLUTION: 300DPI(D.P.I. = Dots Per Inch)
COLOR VALUE: CMYKWill accept RGB files, but values will change to CMYK before printing. Please note that colors will vary from how they appear on screen vs. in printed product.
Should you have any further questions
regarding the setup of your ads, please
feel free to call our graphic design
department at 281-351-6933.
If the clients wish to build their own ads, ad template sizes are
available. Image resolution is absolute. If an image is given in a
smaller resolution, the contract will be put on hold until a higher
resolution file is submitted. If an image is submitted smaller and no
other image is available, the lower resolution/lower quality image
will be used in the ad.. Your Tomball Coupon Connection is not
responsible for the quality of the advertisement if the artwork is not
submitted using the guidelines provided.
Larger Resolution Equals = Better Quality
Smaller Resolution Equals = Poor Quality
JPG’s have a general resolution of 72 DPI, very poor quality and
are often grainy and blurry. GIF’s usually have a smaller resolution
than JPG’s.
RGB and CMYK formats tell the printer what process and values
to use when printing in color. RGB stands for Red/Green/Blue and
CMYK stands for Cyan/Magenta/Yellow/Black. Most printers use
CMYK inks to print the entire spectrum of color. A conversion of
RGB to CMYK will result in different color values. Usually a dulling
of orange, violet, and green (the secondary colors). This can be
corrected to some degree by adjusting the hue and saturation.
However, if the client is submitting the image or built the ad them-
selves they may want to adjust the colors themselves, once in
CMYK format. Adjusting color in RGB will do no good because it
must still be converted to CMYK before printing and it is during the
RGB to CMYK conversion that the colors are dulled.