Tomahawk

05

6 About ICG10 Tomahawk Indoor Cycles12 Tomahawk IC7 Indoor Cycle28 Tomahawk IC5 Indoor Cycle 32 Tomahawk IC3 Indoor Cycle36 Tomahawk IC2 Indoor Cycle40 Tomahawk Specifications44 Myride VX Intro46 Myride VX Console52 Myride+ Live App

54 Myride Studio Coach App56 Myride Tour Coach App58 Myride World View App68 ICG Education Intro70 ICG Certifications74 ICG Programs78 ICG Continuing Education Credits86 ICG Workshops88 Events and Teamwear92 Marketing and Design

Tomahawk® is ICG®’s founding brand, the name of our bikes. A heritage of two decades empowers an innovative approach to industrial design and the manufacture of commercial-

grade Indoor Cycles. We strive to raise the bar for all our user groups: Owner, Instructor and Rider. By listening intently

to our market, Tomahawk® has become one of the world’s most recognized and respected Indoor Cycle brands.

More than a brand of “Virtual” products, Myride® is a fast-paced immersive technologies program of ICG®. Its goal

is to deliver the world’s most advanced interactive media experience to enrich the indoor exercise environment.

For two decades, Team ICG® have globally motivated, mentored and measured positive change in the “lives and rides“ of its

instructors and community. We’re not the many, but the few that make a difference. Believing in better. Striving together.

Advancing together. We’re your teammate and team leader. “Team“ is everything we stand for. “ICG®“ is who we are: Directors,

Crew, Master Trainers and fans. Team ICG® is woven into our jerseys and our daily attitude; it’s our brand, our intent and our community.

Be Your Own Hero® was originally to be a limited call-to-action

campaign. Resonating louder than we ever envisioned, it’s now our one voice, expressing the epic determination and courage of our

global community. Universal yet deeply personal, the statement carries across the breadth of our business, used by us and by our

clients at every opportunity: to inspire, motivate and make it happen.

OUR AWARDS1st BodyLife Awards - Best In Indoor Cycling category

2005,06,08,09,11,12,13

1st BodyLife Awards - Best New Brand - Team ICG2010

1st - International Fitness Showcase - Best Provider

2010,11

Winner Red Dot Award2014

1995 - 1996 The Indoor Cycling Group (ICG) was born and Tomahawk® Indoor Cycles went into mass production.

1997 - 1998 ICG opened European distribution channels and established the Indoor Cycling Education (I.C.E.) education.

1999 - 2000 Tomahawk “XXL“ - the 2nd generation of the Tomahawk Indoor Cycle was released and distribution to North America was established.

2001 - 2002 A special edition Tomahawk “Stainless Steel“ Indoor Cycle was introduced in Europe to mark equipping the

global market with 100,000 bikes.

2003 - 2004 ICG established a subsidiary office in the UK to increase its brand awareness and marketing support and

established “Evolution Ride” in Germany, one of Europe’s largest annual Indoor Cycling events.

2005 - 2006 The 10,000th I.C.E instructor was enrolled into the program. ICG won 1st place at the BodyLife Awards - best product in Indoor Cycling category.

The 3rd Generation of Tomahawk Indoor Cycles was released, named Tomahawk S & E Series. ICG won 1st place at the BodyLife Awards – best product in Indoor Cycling category.

2007 - 2008 Myride® virtual cycling was launched to drive growth in new market segments.

ICG won 1st place at the BodyLife Awards - best product in Indoor Cycling category.

2009 - 2010 ICG designed and manufactured the first LIVESTRONG® Indoor Cycle, joining the global fight against

cancer.

ICG launched Myride 3.0, introduced the Be Your Own Hero campaign and provided a new eLearning platform for its I.C.E

education program.

2011 - 2012 ICG announced the launch of Myride+, the market‘s first Forward-motion Video program for “Live“ instructor-led classes.

ICG re-launched its I.C.E. education division under it‘s ICG brand and expanded its services and community support.

2012 - 2013 ICG launched its Tomahawk IC3 Indoor Cycle and set a new 155mm Q-factor industry standard whilst

winning 1st place at the BodyLife Awards - best product in Indoor Cycling category.

07

For two decades ICG® have globally motivated, mentored and measured positive change in the lives and rides of the fitness and sporting community. Striving for excellence in Indoor Cycling has made Indoor Cycling Group (ICG®) the world’s largest corporation specializing in the design, manufacturer and programming of Indoor Cycling equipment. With more than 250 dedicated staff in Europe, North America and Asia, we ride united as one team – Team ICG®.

2005 | 2006 | 2008 | 2009 | 2011 | 2012 | 2013

In a competitive field made up of all leading

international Indoor Cycling providers, our

bikes have won best in the Indoor Cycling

category at the annual BodyLife Awards, the

industry’s only recognized independent awards

body, seven times since 2005.

Tomahawk is ICG’s founding brand, the name of our bikes.

A heritage of two decades empowers an innovative

approach to industrial design and the manufacture of

commercial-grade Indoor Cycles. We strive to raise the

bar for all our user groups: Owner, Instructor and Rider. By listening intently to our market, Tomahawk has become one of

the world’s most recognized and respected Indoor

Cycle brands.

011

Incredible ride, incredible value. The IC3 provides three critical components for improving users’ cycling performance: Q Factor, ergonomic handlebar, and advanced geometry. And for club-owners, there‘s our Poly-V belt drivetrain technology for maximum durability and reduced servicing. Take the IC3 for a ride and you‘ll be a believer.

IC3

pAge 32

Faster and stronger, the IC5 is next generation. Its 2-stage hybrid Poly-V and tooth belt drivetrain, 300 degree magnetic resistance, off-set frame and “user-assist“ technology is game-changing. Delivering the highest mechanical performance the IC5 creates a phenomenal user‘s experience and club-owners‘ return.

IC5

pAge 28

As ICG‘s entry-level cycle, the IC2 offers a simplified feature-set without compromise on premium grade materials, proven engineering process and styling. The IC2 is a rock-solid product, suitable for high footfall commercial use and offers leading industry warranties.

IC2

pAge 36

The IC7 is the most advanced Indoor Cycle ever designed. Its pioneering design and functionality are due largely to Indoor Cycling’s innovative two-stage drivetrain - an engineering breakthrough that empowers: next generation looks, the market’s most accurate (+/-1%) direct WattRate® (Power) meter, 100-level precision magnetic resistance and patent-pending Coach By Color® training console – a fully self-powered console that vividly displays the user‘s WattRate® (Power) or heart rate to them and their coach in five colored zones. The IC7 makes fitness more Colorful, Powerful and Original.

IC7

pAge 12

Red Dot stands for belonging to the best in design and business. The Red Dot international design competition, the “Red Dot Design Award”, is for those who distinguish their business activities through design.

www.red-dot.de

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MAKINg FITNeSS MORe COLORFUL,

pOWeRFUL & ORIgINAL

The IC7 Indoor Cycle and it’s Coach By Color® Power program brings optimum performance and opportunity to group exercise, team coaching, personal training an even individual use. World-class technology and member-centric coaching will make your program more Colorful, more Powerful and definitely more Original. That means better experiences and better results for your customers, and that

will keep them coming back.

ColorfulThe IC7’s Coach By Color® training console uses one of the world’s most simple, universal and powerful forms of communication to maximize instruction, motivation and reward during your members’ workouts. The console’s display lights up in one of five colored zones that matches the user’s WattRate® (Power) reading or heart rate output so they know immediately whether they need to ratchet up or dial back their effort. Plus, the integrated front LED display on each console tells instructors when certain students are

working too hard or not hard enough.

PowerfulIC7’s WattRate® (Power) meter provides your members with immediate and precise feedback on the direct effort they’re putting in, to ensure they have absolute control of the results they get out. Power-based training with WattRate® – the market’s most accurate Power meter - provides the ultimate way for your

members to see results and reach goals faster.

OriginalThe IC7’s advanced ergonomics, superior biomechanics and precision engineering provide your members with maximum comfort and performance by being fully and correctly connected to the bike and their body. It’s when users are connected to their workouts that we witness more positive psychological and physiological experiences, which promotes faster results and happier members who aspire to train more

at your facility.

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THe SCIeNCe BeHIND COACH BY COLOR®

ColorLife is not black and white. We live in color - every minute of every day. Color is powerful. It can spur action and compel reaction. Color is evocative. It can influence thoughts, feelings and emotions. Color is

universal. Red means “hot“ and blue means “cool“ in just about every culture.

To Coach By Color® is to use one of the world‘s most intuitive and effective forms of communication to help members receive a greater experience and achieve better fitness results in less time. The Coach By Color® Power program relies on color‘s natural and stimulating properties to accurately coach a member‘s effort during a workout. Coach By Color® elicits the right psychological and physiological response at the right time to encourage greater maximal effort and reward recovery effort. It fosters connections among members and enhances instructor communication. Thus, Coach By Color® increases social interaction while it maximizes training results. More simply, that means members find comaraderie more easily, enjoy the process more and reach their goals more quickly. Those are the kinds of benefits that boost new-

member acquisition and retention.

Training ZonesCoach By Color® has five colored training zones: white, blue, green, yellow and red. These zones can be linked to WattRate® (Power) and Functional Threshold WattRate® (FTW), or heart rate and percentage of Heart Rate Max (HRM). FTW represents the workload above which an individual cannot sustain prolonged exercise. Similar to HRM, once an individual‘s FTW is known, users are assigned the five colored zones to

accurately coach their effort for the best customized results.

Training Zone

Active Recovery < 55% Infinity<60% Very LightEndurance 56 - 75% 3 hrs - wks60 - 70% Light

Tempo 76 - 90% 3 - 8 hrs70 - 80% ModerateLactate Threshold 91 - 105% 10 - 60 min80 - 90% Hard

VO2 Max 91 - 105% 10 - 60 min80 - 90% HardAnaerobic Capacity 106 - 150% 1 - 10 min90 - 100% Maximal

Neuromuscular Power >150% 5 - 10 seconds>100% Maximal%FTW Time in Zone% Max HR RPE

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•WattRate® (Power) Meter

•Coach By Color® Training Console

•300 Degree Magnetic Resistance

•Self-Powered Generator

• 2-Stage Drivetrain

•“User-Assist“ Posts

•Full Frame Shroud

•Advanced Bike Fit

•Over-Cam Flip Levers

•Advanced Ergo-Formed Handlebar

•155mm Q Factor

•Dual-Sided SPD-Compatible Pedals

•Oversized Stabilizer Bars

•Premium Protection Plates

•Arc Frame Access

IC7

The IC7 is the most advanced Indoor Cycle ever designed. Its pioneering design and functionality are due largely to Indoor Cycling’s innovative two-stage drivetrain - an engineering breakthrough that empowers: next generation looks, the market’s most accurate (+/-1%) direct WattRate® (Power) meter,100-level precision magnetic resistance and patent-pending Coach By Color® training console – a fully self-powered console that vividly displays the user‘s WattRate® (Power) or heart rate to them and their coach in five colored zones. The IC7 makes fitness more Colorful, Powerful and Original.

COACH BY COLOR® TRAININg CONSOLe

FeATUReSpOTLIgHT

Why is color so important for Power?

A very small percentage of consumers have any understanding of Power

and power-based training. To the vast majority it‘s “another number“ that

creates a layer of complexity to their otherwise well rehearsed, and

loved workouts.

To make Power powerful, we first need to make it simple by using color to remove the technical and practical

barriers associated with working with numbers. Not only is switching between a user’s personalized blue and red zone, or holding the yellow

zone fun, users quickly and intuitively learn what the numbersmean in terms

of effort. Through Coach By Color® we will ensure power-based training

is inclusive and widely adopted, so cycling‘s ultimate training tool can

help us in wellness, fitness and athletic performance.

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2 eXpLOSIVe pOWeR-BASeD

COACHINg pROgRAMSOptimize returns from group cycling in the studio, and personal and team training on the cardio floor. Plus a new colorful era for your members‘ individual training.

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MAKINg IT SIMpLe AND FUN TO ADD pOWeR TO

CLASSeS pOWeR:pLAY

For Group CyclingGroup cycling classes using Coach By Color® are enhanced, not changed. The Power:Play program makes it simple and fun to add power-based coaching to all instructor styles, freestyle classes and choreographed third-party programs with explosive results that improve revenue through retention and new-member acquisition. Members will experience how Power:Play connects them to their workout, their instructor

and their friends to maximize the training experience and reach their goals faster.

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eXpLOSIVe ReSULTS - ORIeNTATeD pOWeR BASeD COACHINg

pOWeR:DRILLS

For Personal and Team TrainingOn the cardio floor or in the studio, the Power:Drills program puts the power-based training in the hands of Coaches, Personal Trainers and Gym Instructors in a practical, colorful way. As the ultimate tool to train and test teams (small groups) or individuals for sports and fitness goals, Power:Drills will add a new dimension to coaching and member experience. Plus, it increases revenue through personal training as well as member acquisition and retention. The foundation behind Power:Drills is High Intensity Interval Training (HIIT) incorporating strength, speed and endurance athletic protocols. HIIT’s advanced form of interval training is results-orientated and reduces session time to maximize a facility’s opportunity to train

more members, more of the time with optimal success.

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•2-Stage Drivetrain

•300 Degree Magnetic Resistance

•“User-Assist“ Posts

•Full Frame Shroud

• Advanced Bike Fit

•Over-Cam Flip Levers

•Superior Ergo-Formed Handlebar

•155mm Q Factor

•Integrated Dual Bottle Holder




•Arc Frame Access

•ANT+ Console (Optional)

IC5

Faster and stronger, the IC5 is next generation. Its 2-stage hybrid Poly-V and tooth belt drivetrain, 300 degree magnetic resistance, off-set frame and “user-assist“ technology is game-changing. Delivering the highest mechanical performance the IC5 creates a phenomenal user‘s experience and club-owners‘ return.

300 DegRee MAgNeTIC ReSISTANCe

FeATUReSpOTLIgHT

Why so much attention to the resistance

assembly?From Indoor Cycling‘s conception, the most common form-factor for

adjusting resistance is the dial. This design has proven very intuitive and

practical. The dial is easy to operate from both a standing and seated

position, intuitive to know which way to increase and decrease resistance,

and pushing down on an object in an emergency is more natural than pulling

up. Its only weakness is, no matter if it‘s pressing a brake-pad onto the

wheel or lowering a magnet, it takes multiple turns of the dial to travel from minimum to maximum, meaning less

precision and resistance lag.

So when the first cable-operated magnetic resistance bikes arrived we witnessed levers that took you from zero to high resistance in one super fast movement. But there are issues.

Adjusting a lever in an aggressive forward standing position isn‘t natural or comfortable, and pushing a lever to its maximum position isn‘t intuitive in an emergency. ICG needed to design

a solution from the ground up, and the solution was: Magnetic resistance

operated by a cable activated by a dial. That dial has a limited 300

degree movement with 100-step tactile increments. In the event of an

emergency, the user pushes down.

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•155mm Q Factor

•High Inertia Flywheel

•Ergo-formed Handlebar

•4-Way Bike Fit

•Poly-V Belt Drivetrain

•Integrated Dual Bottle Holder

•Aluminum Posts

•Dual-sided SPD-Compatible Pedals


•Protection Post Insert



IC3

Incredible ride, incredible value. The IC3 provides three critical components for improving users’ cycling performance: Q Factor, ergonomic handlebar, and advanced geometry. And for club-owners, there‘s ICG‘s Poly-V belt drivetrain technology for maximum durability and reduced servicing. Take the IC3 for a ride and you‘ll be a believer.

155 MM Q FACTOR

FeATUReSpOTLIgHT

What is the Q Factor and how does it affect riders

and club owners?Q Factor is the distance between your

feet when you sit on the bike and pedal. The right Q Factor makes Indoor Cycles more bio-mechanically efficient

by keeping the rider’s hip, knee, and foot in alignment and maximizing the muscular forces applied to the pedal.

Q Factor has been the topic of much debate in the industry. Anatomically, people feel more comfortable when

the pedals are closer together, as they are on a road bike. The Tomahawk IC3

features the new, industry-standard Q Factor of 155 mm, which makes the Indoor Cycle feel more like a real bike. The benefits include increased safety,

comfort, and efficiency in every pedal stroke.

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155MM Q FACTOR

037

As ICG‘s entry-level cycle, the IC2 offers a simplified feature-set without compromise on premium grade materials, proven engineering process and styling. The IC2 is a rock-solid product, suitable for high footfall commercial use and offers leading industry warranties.

•Poly-V Belt Drivetrain

•Aluminum Posts

•Perimeter-Weighted Flywheel


•Sweat Guard

•4-way Saddle Adjustment

•Handlebar Waterbottle Holder (Optional)


IC2

pOLY-V BeLT DRIVeTRAIN

FeATUReSpOTLIgHT

Why will belt drives benefit riders and club

owners?Bike drivetrain systems transmit the power from pedaling to the wheels.

Most bikes use a chain to help propel the bicycle forward. A “chainless”

bicycle transmits power to the wheels through a mechanism other than a

metal chain. In most cases, this is via a belt.

The Tomahawk Poly-V belt is quieter, stretches less, and transfers more power than other belts. Belts are

becoming the norm in Indoor Cycling. They require less maintenance, have

fewer breakdowns, improve pedaling technique, permit less momentum-

based recovery, make the rider work more efficiently, and are safer for

new riders. They save the club owner money, decrease liability, make less

noise, and train participants more effectively.

039

WattRate® (Power) Meter

Console

Power Supply

Resistance System

Emergency Stop

Flywheel

Drivetrain

Drivetrain Gear Ratio

Frame Color

Frame Material

Shrouds/Guards

Frame Design

Adjustment Type

Posts & Sliders

Q-Factor

Crank Type

Pedal Type

Handlebar

Handlebar Adjustments

Saddle

Saddle Adjustments

Water Bottle Holder

Frame Stabalizer Bars

Protection And Stretch Plates

Max User Weight

Assembled Weight

Assembled Dimensions

Leveling Feet

Transport Wheels

Warranty (Parts)

No

ANT+ console (optional)

Batteries

Friction

Push

Front, steel,15 kg / 33 lbs

Poly-V Belt

1:3

Matte slate

Steel

Drivetrain & resistance technology

Parallel

Dials & Levers

Aluminum, pin-to-lock adjustment

173mm / 6.81“

CrMo 172,5mm / 6.79“

Dual-sided SPD & toe cage

Multi Position, PVC

Vertical

Unisex padded sport saddle

Vertical & horizontal

Single, on frame

Standard

No

130 kg / 287lbs

48 kg / 106 lbs

120 x 53 x 110 cm / 47.2“ x 20.9“ x 43.3“

4

2

3 years*

No

ANT+ console (optional)

Batteries

Friction

Pull

Front, steel, 18 kg / 40 lbs

Poly-V Belt

1:3

Matte slate

Steel

Drivetrain and resistance technology

Parallel

Dials & Levers

Aluminum, pin-to-lock adjustment

155mm / 6.1“

CrMo 172,5mm / 6.79“


Ergo-formed, multi position, soft PVC


Unisex padded sport saddle


Dual, integrated on handlebar

Oversized, hidden bolts & fixings

Molded form-fit with stretch plate

130kg / 287 lbs

57 kg / 126 lbs

120 x 52 x 110 cm / 47.2“ x 20.5“ x 43.3“

4

2

3 years*

No

ANT+ Console (optional)

Batteries

Magnetic

Push

Rear, aluminum , evenly-weighted

2-Stage hybrid Poly-V & tooth belt

1:11

Matte slate

Steel

Full frame

Off-set

Over-cam low pressure flip levers

Aluminum, stepless User assist adjustment

155mm / 6.1“

CrMo 172,5mm / 6.79“


Ergo-formed, Multi Position, Soft PVC


Unisex ultra padded sport saddle





150 kg / 330 lbs

52 kg / 115 lbs

132 x 52 x 102 cm / 52“ x 20.5“ x 40.2“

4

2

3 years*

Yes, +-1% tolerance, direct at spindle

Coach By Color® training console

Self-powered generator

Magnetic

Push

Rear, aluminum , evenly-weighted

2-Stage hybrid Poly-V & tooth belt

1:11

Matte slate

Steel

Full Frame

Off-set

Over-cam low pressure flip levers

Aluminum, stepless User assist adjustment

155mm / 6.1“

CrMo 172,5mm / 6.79“


Ergo-formed, Multi Position, Soft PVC


Unisex ultra padded sport saddle





150 kg / 330 lbs

54 kg / 119 lbs

132 x 52 x 102 cm / 52“ x 20.5“ x 40.2“

4

2

3 years*

041

IC5IC7 IC2IC3SpeCIFICATIONS

102c

m /

40.2

in

102c

m /

40.2

in

132cm / 52in 132cm / 52in 52cm / 20.5in

*Subject to terms and conditions

52cm

/ 20

.5in

Select, play and control video on a big screen for group or team participation. Instructors can use apps to enhance live training sessions, and facilities can use them to schedule virtual classes online or play on demand. Driving more people through the door more often has never been so simple. And for a personal touch on the cardio floor, one-to-one workout apps put the power of group exercise in your members’ hands.

MYRIDe VX

More than a brand of “Virtual“ products,

Myride is a fast-paced immersive technologies

program of ICG. Its goal is to deliver the

world’s most advanced interactive media

experience to enrich the indoor exercise

environment.

045

MYRIDe VX CONTeNT COMpARISONApp Name

Myride® Studio Coach

Myride® Tour Coach

Myride® World View

Myride®+ Live

Standard

Standard

Standard

---

Optional

Optional

---

Optional

Personal Use Group Use

• Reliable, Future-Proof Custom Software

• Multi-Touch HD Capacitive Touch Screen

• Data Storage

• iPhone & Android Audio Connectivity

• Robust Commercial Stand

MYRIDe VX

047

MYRIDe VX pOWeReD BY ICgSelect, play and control video on a big screen for group or team participation. Instructors can use apps to enhance live training sessions, and facilities can use them to schedule virtual classes online or play on demand. Driving more people through the door more often has never been so simple. And for a personal touch on the cardio floor, one-to-one workout apps put the power of group exercise in your members’ hands.

049

ReAL gAIN. ZeRO pAIN.Maximize studio and cardio space at off-peak times with world-class, highly motivating virtual workouts without increasing your operational budget.

Group exercise is globally proven to positively impact club acquisition and retention. Through live video you can virtually expand and enhance your live program to stay ahead of competition.

You’ll never have to cancel class again. The virtual offering is always available with world-class presenters delivering premium programming whenever you cannot get cover.

Personal apps offer an innovative, interactive workout experience on the cardio floor. These are proven to increase awareness of and participation in your group exercise program.

We WORK HARD SO YOUR members‘ can workout HARDeR.Myride VX; the console, software and web service was developed from ground-up. Designed to meet the long, virtually ‘always-on‘ operations of our clients makes it dependable. Rich features, vibrantly displayed make it powerful. And exclusive, next generation apps make it sensational - on a whole new level.

051051

MYRIDe+ LIVe pOWeReD BY ICgThe world’s first app to enhance live Indoor Cycling classes with forward-motion video uses ICG’s pioneering Simulation, Interaction and Telepresence (SIT) teaching methods to improve a user’s fitness outcome and entertainment. To reach a fitness and cycling audience with imagery and music creates a synergy that lifts Indoor Cycling to new heights. Some say visualize it. Some say reference it. We say see it. Then ride it.

LANgUAgeS:Not Applicable

App USe:Group

FeATUReSTRAININg

Myride+ Live is provided with a comprehensive and internationally accredited education course. The online course is free of charge with the one day workshop

subject to additional charge.

LOCATIONS140+ unique locations from the iconic climbs in the Italian alps to the hot tar of

California‘s long roads, footage has been captured in North America and Europe.

VIDeOAll videos are five minutes long and filtered by terrain, descent, flat, mixed and climb to enable the instructor to build endless playlists to suit all class times,

intensity profiles, choreography, and music.

QUICK STARTRemoving instructors‘ additional class preparation time to work with video, “Quick Start“ empowers the instructor to toggle between the four different terrains at one touch of the screen. “Quick Start“ means anyone can match the

right video to the right song and training goal without planning.

INSTRUCTOR CONTROLWhilst participants are riding to, and getting immersed in, the stunning video, the instructor is provided a screen to navigate and control the footage in real-

time.

SpeCIFICATION140+ five minute unique locations from North America and Europe.

053

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FeATUReSDRILLS

15 minute High Intensity Interval Training (HIIT) workouts to maximize your members‘ results while reducing training time. Suitable on the cardio floor and

super-express studio schedule.

Athletic-based coaching of strength, endurance and speed synced with high-energy soundtracks will propel your members forward.

Designed as one part of your members‘ overall training session, Drills exclude warming up and cooling down.

FAST-CLASS30 minute High Intensity Interval Training (HIIT) classes to maximize your

members‘ results while reducing training time. Suitable on the express studio schedule and cardio floor.


As a fully structured workout, Fast-Classes include warming up and cooling down to optimize a participant‘s performance and safety.

CLASS50 minute rides inspired by and delivered to chart-quality music. Most suitable

on the studio schedule.

As a fully structured workout, Classes include warming up and cooling down to optimize a participant‘s performance and safety.

SpeCIFICATIONSTwelve Drills, Four Fast-Classes, Four Classes.

5 LANgUAgeS:English, German, Spanish, Portuguese, Polish

App USe:Group & Personal

MYRIDe STUDIO COACH

pOWeReD BY ICgImmersive on-screen coach

workouts deliver results. Riding to world-class instruction

and chart-quality music your members will get fitter, faster

and stronger—and love every minute of it. Our three different

program formats appeal to all kinds of members. No matter

who they are, how much time they have or what class style they

prefer, we’ve got it covered.

LANgUAgeS:English, German, Spanish,

Portuguese, PolishApp USe:

Group & Personal

FeATUReSFAST-CLASS

30 minute High Intensity Interval Training (HIIT) classes to maximize your members‘ results while reducing training time. Suitable on the express studio

schedule and cardio floor.


Designed as a fully structured workout, Fast-Classes include warming up and cooling down to optimize a participant‘s performance and safety.

CLASS50 minute classes design to maximize your members results by building a strong aerobic base for when they have a little longer to train. Most suitable on

the studio schedule.


Designed as a fully structured workout, Classes include warming up and cooling down to optimize a participant‘s performance and safety.

SpeCIFICATIONSFour Fast-Classes,four Classes.

MYRIDeTOUR COACH pOWeReD BY ICgTerrain-focused footage from all over the world paired with chart-quality music and world-class voice-over coaching delivers fun yet fierce workouts. The exclusive, speed interacting scenery is stunning. Participants ride it like they see it.

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059

FeATUReSLOCATIONS

140+ unique locations from the iconic climbs in the Italian alps to the hot tar of California‘s long roads, footage has been captured across North America and

Europe.

VIDeO All videos are five minutes and filtered by terrain, descent, flat, mixed and climb

to enable your members to build endless playlists to suit their training and entertainment needs.

MUSICThe user can connect their music device to hear both their music and the video‘s

ambient sound effects.

SpeCIFICATIONS140+ five minute unique locations from North America and Europe. Music

devise compatible.

5 LANgUAgeS:Not ApplicableApp USe:Personal

MYRIDe WORLD VIeWpOWeReD BY ICg

Your customers love your classes, but sometimes they just want to ride free of coaching, music and

any distraction other than the beautiful view ahead. When your members cannot hit the road or

the trail, they have World View.

DeSIgNINg YOUR

CYCLINg STUDIO

FOR VIDeOBy ICG Marketing &

Product Director Gary Warren

ICG has consulted with literally hundreds of clubs, from budget operators to award-

winning facilities, on how to maximize their investment in video with Myride.

Our Product Teams, Master Trainers, Graphic Designers and Audio Visual

experts have found solutions for all our clients’ expectations, operational

requirements and budgets.

Though every studio is different, we have created a strong guideline as a “change management exercise” to

maximize your space and establish the experience of greatest immersion.

1. LIgHTINgYour Myride footage will be brighter and more engaging

the darker your environment. Make sure your instructor or staff member has full control over the lights. If the

cycling space is near windows, you would be advised to limit sun exposure completely or as much as possible.

2. SCReeN SIZeBigger is better. Virtual coaching and forward-motion

footage create greater immersion (the sense that it’s real) when the screen is larger.

3A. SCReeN-TO-BIKe DISTANCeWhichever projector screen or TV you choose, it is important that

the front row of bikes should not be too close. Our approximate guide is: for every 1.0 meter (3.25 feet) of screen width, the front

row of bikes is 0.7 meters (2.25 feet) back. For example, 3.0 m (10 ft) screen = 2.1 m (6.75 ft) front row distance. The final size of the screen and its distance to the front row of bikes are your preference.

3B. SCReeN-TO-FLOOR DISTANCe (pROjeCTOR OR VIDeO WALL)

When installing a bigger screen, typically for a larger Indoor Cycling studio or a gym floor space, it is important not

to start the screen at floor-level or raise it too high. Our approximate guide is: a 2 to 4+ meters (6.5 to 13 foot) screen (horizontal width) should be placed so that the bottom of

the screen is 1 to 1.5 meters (3.25 to 5 feet) from floor level.

3C. SCReeN-TO-FLOOR DISTANCe (TV, ONe ROW OF BIKeS)When installing a smaller screen for a smaller Indoor Cycling studio

or a gym floor space, it is important not to install the screen too high. Our approximate guide is to place the bottom of the screen 1 to 1.5 meters (3.25 to 5 feet) from floor level for any size TV (60” standard).

3D. SCReeN-TO-FLOOR DISTANCe (TV, MULTIpLe ROWS OF BIKeS)

When installing a smaller screen for a smaller Indoor Cycling studio or a gym floor space, it is important not to install the screen too high. Our approximate guide is to place the bottom

of the screen 1.5 to 2.0 meters (5 to 6.5 feet) from floor level for any size TV (60” standard). Please be sure to mount the TV at a downward angle for a better viewing experience.

061

4. SCReeN IN CeNTeR OF BIKeSFor all installations (virtual or live apps), the screen should be

placed in the center (mid-point) of the group of cycles, or as close to it as possible, taking into consideration the overall width of the

space and the placement of the instructor during live coaching.

5. CeILINg HeIgHT AND YOUR pROjeCTOR Lower ceiling heights will affect buying decisions for projectors and screens. If the ceiling height is too low, it might not be

possible to achieve a larger projected image without riders from the front rows of bikes casting shadows on the screen. To avoid shadows, the screen should be made smaller by

bringing the projector closer to, and slightly above, the front row of bikes, as opposed to behind them. An alternative

is to get a stronger performance short-throw projector.

6. MANAgINg MIRRORS Mirrors and Myride do not mix well. If a screen is dropped in front of mirrors, the participants at the far sides of the studio

tend to see the class’s reflection, as well as the Forward-Motion Video. When this happens, the illusion of traveling

forward can be distorted. Our recommendation is to remove all mirrors or make sure the video is screened on the opposite wall. If the space in question is a multi-purpose group

exercise studio, then the mirrors are essential and a pull-down screen should be selected, leaving the mirrors as they are.

7. INSTRUCTOR, STeReO AND CONSOLe pLACeMeNT

Unlike traditional classes, a live coaching Myride+ class will require the instructor, the stereo controls, and the Myride VX console to be on the right or left side of the

cycling studio/space, so that the screen takes center stage.

8. CONSOLe pLACeMeNT FOR VIRTUAL COACHINg

If you are purchasing virtual apps only, with no intent to purchase live apps, you can design your cycling space to position the Myride VX console anywhere you wish – in or outside the studio. You will need

to consider running the cables to the stereo and screen or projector.

9. WALL DeSIgNWe advise that the wall housing the screen remain a solid color

like black, grey or white to ensure that the Myride footage attracts the viewer’s full attention. Many of our premium installations

have extended the theme of outdoor riding by applying stunning location vistas on the other walls. This can be done

using pictures or a full wallpaper print. ICG can provide beautiful high-resolution imagery for application by your chosen supplier.

10. pReMIUM THeATRe-STYLe STUDIOS Studios that have tiered floor levels rising in height from

the front to the back are known as theatre-style. If you are installing Myride in this type of studio, additional

consideration must be given to items 3b, 3c and 3d.

FOR MORe INFORMATION ON HOW TO pRepARe YOUR STUDIO FOR MYRIDe VX:

VISITWWW.TEAMICG.COM

063

066

CONSOLeASSEMBLED DIMENSIONS 86 x 56 x 150CM / 34 x 22 x 59 IN

ASSEMBLED WEIGHT 35 kG / 77 LBS

OPERATING SySTEM (OS) LINUx UBUNTU

COMPUTER INTEL ATOM, ION2, HDD, 2GB RAM

ASPECT RATIO 16:9

VIDEO RESOLUTION 1280x720

INTERNET CONNECTIVITy WIRED, RJ45 LAN CABLE

TV COAx 1

USB 2.0 1

HDMI 1

AUDIO PORT 2 x 3.5MM OUTPUT / 1 x 3.5MM INPUT

DISPLAy TyPE 44 C M / 17.3“ MULTI-TOUCH CAPACITIVE TOUCHSCREEN HD LCD

POWER REQUIREMENTS 110-220V AC INPUT

WARRANTy (PARTS) 3 yEARS*

OpeRATINg SpACe: MYRIDe® VX

APPROx TOTAL SPACE 200 x 200 CM / 79 x 79 INREQUIRED FOR LIVE (CONSOLE/BIkE/STEREO)COACHING INSTALLATIONS

APPROx TOTAL SPACE 86 x 56 CM / 34 x 22 INREQUIRED FOR VIRTUAL (CONSOLE ONLy)COACHING INSTALLATIONS

APPROx TOTAL SPACE 150 x 52.5 CM / 59 x 21 INREQUIRED FOR PERSONAL (CONSOLE/BIkE)

150c

m /

59in

150c

m /

59in

86cm / 34in 56cm / 22in

*Subject to terms and conditions

067

068

PRICELESS ONLINE EDUCATION

Over 322,240 course-views tell us it’s priceless. Team ICG offers a market-leading online continuing education program 100% free. As a specialist in the design, manufacturer and marketing of indoor cycling equipment for two decades, Team ICG is passionate and committed in its efforts to remove the barriers to a better-education-for-all. These barriers are: cost and access. With a program team of education and program directors, international fitness presenters and cycling coaches, every step is taken to advance our education‘s quality and value by assuring the highest possible credits are awarded by the world’s leading providers: ACE, AFFA, NSCA, REPs and more.

PRODUCT-BASED, LIVE EDUCATION

The value of any product is its program to drive a positive impact on member acquisition and retention. To this end, Team ICG Master Trainers, Product Specialists and Program Directors are focused on product-based programming, innovative certifications and practical workshops to enhance knowledge, delivery technique and in-club promotion to maximize the commercial success.

For two decades, Team ICG have globally motivated, mentored and measured positive change in the lives and rides of its instructors and community. We’re not the many, but the few that make a difference. Believing in better. Striving together. Advancing together. We’re your teammate and team leader.

“Team“ is everything we stand for. “ICG“ is who we are: Directors, crew, master trainers and fans. Team ICG® is woven into our jerseys and our daily attitude; it’s our brand, our intent and our community.

069

STAge 1, YOU WILL LeARN:STAge ONe

1. the application of cycling physiology and kinesiology; 2. core riding positions and their application in a

multi-level class meeting the individual‘s physical and sporting needs; 3. how to use music and profile to elicit

emotional responses that motivate, inspire and direct the individual‘s form and technique; 4. monitoring methods to maximize participant education and achievement; 5.

understanding of different dynamics, communication and teaching methods needed in high adherence group exercise; and 6. key components to, and the importance

of, building a solid aerobic foundation.

STAge 2, YOU WILL LeARN:STAge TWO

1. advanced riding techniques and positions; 2. overcoming the issues linked with introducing and

teaching advanced aerobic training; 3. advanced class profiles to accommodate everyone‘s goals and abilities; 4.

application of Indoor Cycling coaching for road, triathlon and MTB; and 5. advanced knowledge and application of

physiology related to aerobic and anaerobic training.

Like all good training regimes you need to build a solid foundation and this is what

Stage One delivers for you.

Once the foundation is built you need to start to add in the more advanced

applications to keep the training alive and relevant. This is what Stage Two delivers

for you.

Get certified with ICG Stages – the preferred education of many of

the world’s leading health clubs, brands and instructors. ICG Stages is an internationally recognized

and accredited online or one day live certification that, when

passed, will globally certify you to teach Indoor Cycling. The one day live certification allows you

to attend a full day‘s certification led by one of our Master Trainers and offers a group learning

environment that delivers greater practical assessment for those

who require or prefer this format.

071

ICg STAgeS CeRTIFICATION

ICg WATTRATe®

(pOWeR) CeRTIFICATIONWelcome to Power meter training - the best way to motivate,

mentor and measure your participants and achieve their wellness,

fitness and athletic goals faster.

If as a passionate Indoor Cycling instructor you spend any time reading about any kind of pro cycling be it mountain, track or road you‘ll know that the training

regimes described often conjure up images of a team of scientists crunching stat’s and using the latest

high tech machines with one goal in mind: to shave seconds off times for climbs, Time Trials and races.

Power meters are the proven equipment in helping achieve this goal. As a result, riders have become more

efficient, more powerful, more informed and faster. This certification breaks down the science behind

Power and gives you the practical understanding on how to deliver power-based training on any bike

equipped with a Power meter (display of watts).

YOU WILL LeARN:

1. what Power is; 2. why we need it; 3. Power‘s training zones; 4. the principles of how to use Power; 5. the

limitations of Power; 6. the advanced aspects of Power; 7. the relationship between Power, heart rate and RPE; 8. Power testing – the start point for programming; 9.

programming a power-based Indoor Cycling session; and 10. Power‘s relationship to strength, speed and

endurance training.

073

STAge 1

075

ICg COACH BY COLOR®

pOWeR pROgRAM

Making fitness more Colorful, Powerful and Original, the Coach

By Color® Power program will take your coaching to a whole new level. Exclusively for the IC7 Indoor

Cycle, Coach By Color® presents; Power:Play for group exercise

instructors and Power:Drills for personal trainers and team coaches.

Both programs will quickly deepen your understanding and connection to power-based training. You will learn how power-based coaching with color is fast, easy-

to-master and exhilarating, without compromising the acclaimed sport science behind power‘s numbers

and thresholds. You will learn how to engage fitness-users and athletes alike, how to apply color to your

current sessions and create inspired new ones.

pOWeR:pLAY FOR gROUp CYCLINg

You will learn: 1. why using color to build a training session works for the student and you the coach; 2. why using color engages the student better and

instantly rewards their effort; 3. how the Power:Play methodology simplifies and maximizes your power-

based classes; 4. how to apply color training zones for each student in an Indoor Cycling class; 5. how

Power:Play sessions strengthen unity and evolve student experience; 6. how to get the most out of the

Coach By Color® training console on the IC7 Indoor Cycle; and 7. how to set up and best use the IC7 Indoor Cycle.

pOWeR:DRILLS FOR peRSONAL AND TeAM TRAININg

You will learn: 1. why using color to build a training session works for the student and you the coach; 2.

how the Power:Drills methodology simplifies and maximizes your power-based sessions; 3. how to build and deliver Power:Drills dialed in to your client‘s specific

training requirements; 4. why using color engages the student better and instantly rewards their effort; 5.

how Power:Drills can enhance the competitive aspect of team coaching; 6. how Power:Drills deliver instant

feedback on team and individual performance; 7. how Power:Drills sessions advance student experience and

build team spirit; 8. how to get the most out of the Coach By Color® training console on the IC7 Indoor Cycle; and

9. how to set up and best use the IC7 Indoor Cycle.

Making fitness more Colorful, Powerful and Original, the Coach

By Color® Power program will take your coaching to a whole new level.

075

077

ICg MYRIDe

+ LIVeGet accredited in teaching with Forward-motion Video (FMV) by ICG - the world’s leading authority in cycling-to-video.

YOU WILL LeARN:1. how ICG views the evolution of Indoor Cycling with video; 2. how to bring the road and trail to your teaching; 3. understand the key principles of teaching with FMV; 4. Learn how combining music and video improves exercise performance; 5. the balance of combining

video interaction with your coaching style and skills; 6. ICG’s SIT principle: Simulation, Interaction and Telepresence; 7. what immersion is and how to create it; 8. discover how to make the students feel present in the video to maximize their enjoyment and fitness outcome; and 9. receive our top ten FMV class profiles.

ICGDRI-TRI

079079

ICg COMpeTITIVe

CYCLINgICg

DRI-TRI

Advance your group exercise classes and personal training sessions by studying the principles behind

coaching a team, or individuals participating in competitive cycling.

YOU WILL LeARN:1. what the key factors are in competitive cycling performance; 2. how to find out where an athlete’s individual fitness is right now; 3. how to structure successful training programs for different cycling disciplines; and 4. how to be a fitter, faster, stronger cyclist.

Whether you are looking to develop the cross training fitness or are an aspiring or practicing triathlete then Dri-Tri can

offer the understanding of how to:

YOU WILL LeARN:1. safely and effectively teach fusion workouts on three core pieces of cardio equipment; Indoor Cycle, treadmill and upper body ergometer; 2. apply triathlon-based training routines for all students who wish to improve their speed, power and endurance; and 3. offer “cross-training benefits“ that can be used as an “active recovery“ training tool across all sports.

ICg CYCLeWeLL

Cyclewell is an education that will teach how to develop content and programming sessions based around:

YOU WILL LeARN:1. the differences in the aerobic and anaerobic energy systems; 2. the differing techniques of functional strength and conditioning exercise; 3. the different types of functional equipment and how to best utilize them; 4. an understanding

of how to format training to contribute to injury reduction and enhance rehabilitation; and 5. planning training sessions that increase the scope to a greater range of participants.

ICGSTRETCHING

081081

ICg AgINg & ADApTION

ICg STReTCHINg

While aging is inevitable, great advances have been made in our understanding of the process and with it the implications

it has on our body’s ability to function to its maximum potential. If you’re

over 30 or coach athletes greater than this age group then this module will:

YOU WILL LeARN:1. explain the essential adaptations to an athlete’s training schedule; 2. adapt the standard training protocols to aging athletes; 3. deliver relevant cardio and resistance training programming; and 4. maximize the body‘s changing systems to ensure continued performance.

Are conventional theories of stretching doing you and your students more harm than good? This module will

answer the questions related to this much-misunderstood area of

health and fitness. You will learn:

YOU WILL LeARN:1. if and when we should stretch; 2. what does stretching actually do to the body; 3. how stretching can actually reduce and improve your performance.

ICg NUTRITION

This module will explain the difference between “every day“ and “training“ nutrition that is required by the fitness

and sporting athlete who wishes to:

YOU WILL LeARN:1. optimize their overall health; 2. improve their sporting performance; and 3. reduce the risk of injury or overtraining.

ICGOVERTRAINING

083083

ICg (CANCeR) SURVIVOR

ICg MUSIC & MOTION

This course is offered as a part of Team ICG‘s commitment to increasing the

battle against cancer and awareness of its impact on our communities. The

module will discuss the positive role and impact a health professional can have in mitigating some of the affects cancer

has on an individual. While studying this module will not qualify you as a

fully trained expert, you will gain an in-depth understanding of how to deliver

practical exercise programming and the many aspects associated in working

with Survivors; the module will cover:

YOU WILL LeARN:1. your role as part of the multi-disciplinary team

of those working with Survivors; 2. what are the benefits of the group exercise setting for Survivors;

3. what are the positive impacts exercise has on the symptoms of cancer; 4. the range and type of

treatments used and the impact on exercise; 5. how exercise can mitigate some of the symptoms

of cancer; 6. how to structure training programs to assist in rehabilitation; and 7. the improvements

to the quality of a person’s life that exercise brings.

Learn the science and latest research behind the impact of music on performance, successful class

programming and retention. This module will give you the in-depth knowledge on

how to use music as a coaching aid for:

YOU WILL LeARN:1. performance; 2. motivation; and 3. recovery.

ICg OVeRTRAININg

Overtraining and its impact is a well-studied syndrome in elite athletes but it can impact on any user who

takes their training seriously and then suffers the consequences of

this phenomenon. For coaches and athletes it is important to know:

YOU WILL LeARN:1. how to recognize the symptoms of overtraining; 2. to be able to implement the necessary changes to training; 3. how to maintain progression without developing overtraining; and 4. develop strategies to pre-empt overtraining.

ICGHR TRAINING

085085

ICg peRIODIZATION

IN TRAININgICg HR

TRAININg Periodization is now a mainstay of athletic training to maximize performance and minimize fatigue. You will learn the

theories underlying periodization and how to practically apply them to be able to:

YOU WILL LeARN:1. target the metabolic systems and motor patterns that are important to athletes in cycling and other sports; and 2. structure a training program in a competitive athlete‘s year.

As Joe Friel said in his blog “Heart Rate and Training“ in 2009: “220 minus age to predict max heart rate. If you do that, you

might as well had guessed. The formula is close to useless for individuals“. So

what do we need to know about heart rate monitoring and energy zones to make the most of our training? This

module will take you through the minefield of information related to this key factor of every athlete’s training.

YOU WILL LeARN:1. what is the best formula and when to use it; 2. how to apply the right energy zone to deliver relevant training outcomes; and 3. how to utilize the full range of monitoring methods.

ICg eRgOgeNIC

eFFeCTThe underlying principles explained as to why you should be teaching

with Forward-motion Video (FMV). Examine and understand the multiple components of both the physiological

and emotional responses to music when combined with visual imagery. How

this impacts on sporting performance, exercise adherence and a participant‘s

“complete experience“ to Indoor Cycling.

YOU WILL LeARN:1. why and how you should bring the road and trail to your teaching; 2. what immersion is and how to create it; 3. the balance of combining video interaction with your coaching style and skills; 4. discover why your students will feel “present“ in the video; 5. why combining music and video improves exercise performance; 6. the impact of altering music tempo and intensity on students’

emotional, affective and behavioral response; 7. the relationship between music and FMV in identifying the neural origins of the experiential phenomena; and 8. understand ICG’s SIT principle: Simulation, Interaction & Telepresence.

087

ICgONe DAY

WORKSHOpS: Join our Master Trainer Team for some energetic practical sessions

that will challenge you to deepen your teaching skills and advance your online study of ICG‘s cutting-

edge programs; Coach By Color® Power:Play, Coach By Color®

Power:Drills and Myride+ Live.

ICg COACH BY COLOR® pOWeR pROgRAM - pOWeR:pLAY

Group cycling classes using Coach By Color® are enhanced, not changed. The Power:Play program

makes it simple and fun to add power-based coaching to all instructor styles, freestyle classes and

choreographed third-party programs with explosive results that empowers a new level of coaching. Each participant will experience how Power:Play connects

them to their workout, to you their instructor, and to their friends to maximize the training experience

and reach their goals faster. Power:Play will make you and your classes more successful by attracting and

retaining more participants and even generating new classes from increased demand. You will learn:

1. how to establish your Coach By Color® Functional Threshold WattRate® (FTW) “anchor point“; 2.

experience and develop how to enhance your music-led classes with Power and color-based training zones;

3. take part in a Coach By Color® class that highlights strength, speed and endurance training; 4. how to

deliver a class section using Coach By Color®; and 5. receive and class choreography for immediate delivery.

ICg MYRIDe+ LIVeAs the market‘s leading Forward-motion Video (FMV)

course, Myride+ Live‘s workshop extends the online study through master trainer demonstration of how to best use the Myride+ Live user-interface and example

rides to showcase coaching techniques. You will see and importantly feel how empowering it is to ride to FMV,

understanding why embracing video as a new media to support your classes can advance your students‘

performance and experience whilst increasing the reach of your classes and strengthen attrition. You will learn:

1. how to use the Myride+ Live app‘s user-interface to maximize your classes; 2. how to build a workout

with understanding of the fitness outcomes; 3. the principles of Simulation, Interaction and Telepresence (SIT) through demonstration and explanation; 4. how

each of the sections within SIT have an impact 087

on the student; 5. how to use S.I.T. to develop and deliver a world-class training profile; 6. the

underlining principles to profiling a FMV class using “exercise-to-music‘s“ beat-match structure;

and 7. the use of FMV and appropriate music through demonstration and explanation.

ICg COACH BY COLOR® pOWeR pROgRAM - pOWeR:DRILLS

On the cardio floor or in the studio, the Power:Drills program puts the power of power-

based training into your hands – Personal Trainers and Gym Instructors – in a practical, colorful way.

As the ultimate tool to train and test teams (small groups) or individuals for sports and fitness goals,

Power:Drills will add a new dimension to your coaching and your clients‘ experience. Critically,

Power:Drills‘s unique, results-driven and dynamic program will increase your PT revenue from

increased client acquisition and retention. The foundation behind Power:Drills is High Intensity

Interval Training (HIIT) incorporating strength, speed and endurance athletic protocols. HIIT’s

advanced form of interval training is results-orientated and reduces session time to maximize

your opportunity to train more clients, more of the time with optimal success. You will learn:

1. how to establish your Coach By Color® Functional Threshold WattRate® (FTW) “anchor point“; 2.

Experience and develop how to enhance your personal or team (small group) training sessions

with Power and color-based training zones; 3. Take part in strength, speed and endurance HIIT

drills; 4. Under supervision prepare and deliver a Power:Drills training session; and 5. receive Drill

sessions for immediate delivery.

JIM KARANAS1954 - 2013

089089089

TeAM ICg VIppROgRAM

National operators investing in ICG Indoor Cycles are enrolled in our VIP program. An

industry first, it provides national operators with the practical tools and support required to invest in new programing and equipment

rollouts. The VIP program includes:

1. unlimited instructor access to all ICG accredited online instructor certifications; 2. unlimited instructor access to all online

Continuing Education Credits (CECs); 3. online services for instructor-training

bookings, certificates, accreditation points and exam tests; and 4. in-house master

trainer development with royalty-free rights to deliver ICG accredited live certifications

and CEC‘s.

NOT A NATIONALACCOUNT?

Please get in touch as we would love to work with you. We strive to provide competitive

corporate rates for both consultancy and education delivery. We know being small doesn’t mean any less powerful. We have

worked with many individual operators to become the cycling powerhouses of

their towns.

*The Team ICG V.I.P. program is subject to terms and conditions.

089

COMe See US AT:IHRSA 2014SAN DIEGO, USA, 12-15 MARCHTrade-standLive And Virtual ClassesDemonstrations By Team ICG

IFS 2014BLACKPOOL, UK, 21-23 MARCHTrade-standLive And Virtual ClassesDemonstrations By Team ICG

FIBO 2014COLOGNE, GERMANY, 3-6 APRILTrade-standLive And Virtual ClassesDemonstrations By Team ICG

IDEA 2014ANAHEIM, USA, 13-17 AUGUSTTrade-standLive And Virtual ClassesDemonstrations By Team ICG

CANFITPRO 2014TORONTO, CANADA, 6-10 AUGUSTTrade-standLive And Virtual ClassesDemonstrations By Team ICG

LIW 2014BIRMINGHAM, UK, 30 SEP - 2 OCTTrade-standLive And Virtual ClassesDemonstrations By Team ICG

EVOLUTION RIDE 2014AMBERG, GERMANY, 11-12 OCTERLive And Virtual ClassesDemonstrations By Team ICG

Designed in Switzerland. 100% Pro polyester. Full-length hidden zipper. Three spacious rear pockets. Antislip internal finish. Reflective safety piping. Light weight. Breathable.

TEAM ICG TEAMWEAR 2014

2014TeAM ICg® jeRSeYS.

MASTER TRAINER JERSEY

GREY/BLACK JERSEY

WHITE/BLACK JERSEY 91

ICG is commited to helping health clubs around the world deliver the best Indoor Cycling experience to their users. The experience begins long before a user directly interacts with the club, its instructors or the product, and it finishes long after the workout has finished. This is why Team ICG have a rich and progressive library of photography, videography, music and animations to support health clubs.

09393

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05. 07.

12. 14.

19. 21.

26. 28.

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93

First of all, we wanted to bring in a third brand colour, a colour that sat well in an existing neutral palette of blacks, whites and greys. We needed something that would really contrast with and complement these neutral colors. The colour we chose was Pantone red 1797C.

Secondly, we needed an art direction for the new photography required forthe catalogue. We sat down as a team and decided which three things weneeded to achieve:1. We wanted to capture outdoor riding, since manypeople train on indoor cycles in preparation for the outdoors. This meant we needed shots of road racing, mtb, bmx & cyclocross.

2. Shots of models on the bikes we are selling.

3. Shots of the emotions we all go through when training and competing. We arranged numerous photo shoots, using our own indoor photography studio, and for the outdoor shots went to an abandoned ex-RAF base to capture rawer, more emotional shots. We also had the amazing opportunity to visit Coachella Valley, California, the location for the 24hr road race championships, where we would be photographing early 2012 24hr world record holder Anna Mei in action.

The third challenge was how to add a design to the brand and brochure that differentiated the company from its competitors. This is where our initial ideas of the Bauhaus movement came in, a design movement that is growing increasingly popular in the current design world trends, but is rare, if not non-existent, in the industry for which we were designing.

By ICG Creative Director Steve Law

When we began to design the new ICG product catalogue, our aim was to make the design refreshing and inviting. We had to encompass ICG’s philosophy and ensure the catalog included the product portfolio of the company.

This got the Design Team thinking how we could take a brand that is recognised as fast-evolving and rapidly changing, but createa strong brand image.

95

FROM DeSIgN

TO pRINT

DeSIgNINg IS NOT jUST A pROFeSSION, BUT AN ATTITUDe.DeSIgN HAS MANY CONNOTATIONS. IT IS THe ORgANISATION OF MATeRIALS AND pROCeSSeS IN THe MOST pRODUCTIVe WAY, IN A HARMONIOUS BALANCe OF ALL eLeMeNTS NeCeSSARY FOR A CeRTAIN FUNCTION. IT IS THe INTegRATION OF TeCHNOLOgICAL, SOCIAL AND eCONOMICAL ReQUIReMeNTS, BIOLOgICAL NeCeSSITIeS, AND THe pHYSIOLOgICAL eFFeCTS OF MATeRIAL, SHApe, COLOUR, VOLUMe AND SpACe. THINKINg IN ReLATIONSHIpS.”LASZLO MOHOLY-NAgY

The Bauhaus school approach to design and the combination of fine arts proved to be a major influence in the development of graphic design, as well as much of 20th century modern art. The school favoured simplified forms, rationality, functionality, and the idea that mass production can live in harmony with the artistic spirit of individuality. The design movement was characterised and defined by geometric functional shapes consisting of squares, rectangles, bars, horizontals and verticals, extreme contrast in type size and weight, type and picture sizes to the same column widths, open compositions on implied grid systems, and introductions of flush left / rag right typography.

After studying in particular the works of Laszlo Moholy-Nagy (an innovator designing in the Bauhaus movement era), we felt that we could bring this influence into the design of the catalogue you are reading now. This design movement was also characterised by the color red, use of which was a trend set by Laszlo Moholy-Nagy, and was founded in Germany, the country in which ICG was born. This seemed congruentand so the designing commenced.

As you will have seen from the catalogue’s design, roughly 6 different design layouts are spread across the 116 pages, each one taking its inspiration from Bauhaus. We have used simple, solid blocks of color alongside double-page images in the product section pages, and more intricately designed article pages, using 10 degree sheared blocks of text against single-page images. All pages incorporate the brand palette of black, grey and red and the photography of emotions, in bike shots and outdoor disciplines.

As a team, we feel everything has come together as one unit. Finally we have a brand catalogue that incorporates all ICG products, knowledge and philosophy, a place, an item that acts as our very own bible.

“

Steve

2 Powered By ICG

4 Contents

6 About ICG

8 ICG In-Club Marketing Poster

10 Tomahawk Indoor Cycles Intro

12 Tomahawk IC7 Indoor Cycle Red Dot Award

14 Tomahawk IC7 Indoor Cycle Intro

16 The Science Behind Coach By Color®

18 Tomahawk IC7 Indoor Cycle Features

22 Coach By Color® Power Programs Intro

24 Coach By Color® Power:Play

26 Coach By Color® Power:Drills

28 Tomahawk IC5 Indoor Cycle



40 Tomahawk Indoor Cycle Specifications


44 Myride VX Console Intro


52 Myride+ Live App

54 Myride Studio Coach App

56 Myride Tour Coach App

58 Myride World View App

60 Indoor Cycling Studio Design Article


66 Myride VX Console Specifications

68 ICG Education Intro

70 ICG Stages Certification

72 ICG WattRate® (Power) Certification

74 ICG Coach By Color® Power Program

76 ICG Myride+ Live Program

78 ICG Continuing Education Credits




86 ICG One Day Workshops

88 ICG Events

90 ICG Teamwear

92 ICG Marketing

94 ICG Design Team Article

gLOBAL HQIndoor Cycling Group, Happurger Str. 86, 90482, Nuremburg, Germany, Tel: 0049 (0)911 544450

UK HQIndoor Cycling Group, 8b Cyrus Way, Peterborough, PE78HP United Kingdom, Tel: 0044 (0)1733 892829

USA HQIndoor Cycling Group, 66 Townsend St, San Francisco, CA 94107, Tel: 415-325-5527

WeBSITe: www.teamicg.com

FACeBOOK: facebook.com/teamicg

eMAIL: [email protected]

Tomahawk

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