TOM ODELL LONG WAY DOWNBY ELLIE PLUMMER

FRONT AND BACK OF THE DIGIPAK• The text positioning on the album cover is

very simple, which is a conventional feature of digipak’s. The positioning of the text is appropriate for a digipak as it is clear and easy for the audience to read. On the back of the digipak, the only text is the track listing which is positioned on the right hand side but it takes up a large part of the page and it is the first thing that the audience will notice, as it is the main focal point.

FRONT AND BACK OF THE DIGIPAK• The typography used on the digipak is also

very simple. A black and white font has been used throughout the digipak so it is consistent. On the front cover, Tom Odell is in black whereas Long Way Down is in white, which creates a contrasting effect.

• A plain font has been used and all of the letter are uppercase which makes it easier for the audience to read. Unlike most digipaks, the artists name and the album name are the same size, but the different colours have been used instead to make the artists name stand out more.

FRONT AND BACK OF THE DIGIPAK• The rule of thirds have been used as Tom

Odell has carefully been placed on the right vertical line and the background has been blurred out which creates a focal point. The same has been done on the back as Tom Odell in on the left vertical line but the track list is on the right hand side. This is often used in digipak’s as it is an effective marketing technique.

• The image used on the album cover is a mid-shot of Tom Odell. It is a simple image and has a slight amateur look to it, due to the mise en scene and costume. This may have been done as it is his debut album and at the time he may have not has a target audience.

FRONT AND BACK OF THE DIGIPAK• He is wearing the same outfit throughout

the digipak which reflects the genre of his music. The image on the back of the digipak does not show him fully. It’s a mid action shot of him climbing stairs. The main focus is the brick wall in the background which is similar to the Mumford and Son’s digipak.

• The colour scheme of the digipak is rather dull, with a slight blue tone added to the images. This may have been done to reflect the more serious style of music.