Trust is believing that what you are told is true is true.

When you are ready to sell your home, there is no trait more important in the person you choose as your Realtor than trust.

For more than 10 years clients of Tom McCarey and The Real Estate Lounge Chicago (affiliated with @properties) have trusted us to help them in every facet of the home-selling and home-buying process. This trust has established us as one of the Chicago area’s top echelon teams in the residential real estate market.

I look forward to earning your trust and assisting you to navigate the current oddly textured market.

TOM MCCAREYTHE RIGHT CHOICE!

tom.mccarey@atproperties.com . 773.848.9241

For more than 10 years I have met my clients in one of three ways: referrals, open houses and online.

And no matter how we meet the one trait unifying all of my clients is they trust me with their biggest economic decisions.

Why this faith? Because I am smart and I give you blunt advice based on unparalleled market knowledge. There’s simply no one better at helping you deal with the contours of today’s real estate market.

And when it is time to negotiate, I give you the soundest and most advantageous advice possible.

Bottom line, when it is time to sell your home I am the right and trusted choice.

MARKET SHARESIZE MATTERS

Last year we again expanded our market share in the entire Chicago market (including the North Shore), outpacing our nearest competition by nearly 30%.

Why does this matter? For the same reason why height matters to a basketball player. The taller you are the more you control the paint. In real estate “taller” means controlling the market.

Which is what we do. Year after year.

More market share means more exposure which means more page views which means more phone calls and emails which means more showings which means greater interest which means a quicker sale (and a higher price) and a shorter market time.

Sounds like a slam dunk!tom.mccarey@atproperties.com . 773.848.9241

It seems like forever ago all it took to sell a home was to pop a sign in your front yard. Not any more. In today’s oddly contoured market it takes a plan and a healthy dose of creativity to get the job done.

I start with a nearly obsessive crunching of numbers to establish your home’s true value. But I introduce our properly priced home to the market only after our professional photographer snaps photos that I widely and aggressively syndicate through a variety of print and online resources.

These pictures are critical to my process as they allow us to establish an attractive pictorial narrative to the more than 9 in 10 consumers who rely on their computers to commence and continue their searches for new homes.

tom.mccarey@atproperties.com . 773.848.9241

A THOUSAND WORDSTHE IMPORTANCE OF PIX

360 DEGREESFULL CIRCLE MARKETING

๏ address specific website๏ postlets๏ slideshare + scribd๏ craigslist๏ geo-tagged pix at picasa/flickr๏ Realtor.com๏ Tribune.com/HomeFinder๏ @properties.com๏ trulia + zillow๏ Leading RE Companies๏ Luxury Portfolio๏ Facebook๏ twitter tom.mccarey@atproperties.com . 773.848.9241

With pictures in hand I engage in a 360 degree approach which consists of featured listings and other placements that filter to the top of search engines and include (but are not limited to) the following:

ADDRESS SPECIFIC WEBSITEA PLACE TO LAND ONLINE

tom.mccarey@atproperties.com . 773.848.9241

I create a website for every listing I take.

Comprised of organic descriptive text and professional pix, this website (along with all online marketing) is aesthetically pleasing and it consists of search engine optimized terms relevant to the property, its location and its qualities.

I typically use the home’s address as the dot com domain and link it to hard copy and other web-oriented marketing pieces as an important element in our full frontal marketing approach.

GUERRILLA STYLEPOSTLETS

tom.mccarey@atproperties.com . 773.848.9241

With so many home seekers gravitating online it is essential to ensure we have a full throttle web presence. One such conduit with a professional and attractive expression and multiple applications is postlets.

This full color HTML device dwells online as a de facto website and cross pollinates to twitter, facebook and craigslist (where we syndicate listings several times weekly).

All of this is important as it perpetuates top of mind awareness among the many who look at the world through the prism of their computers.

BIG DOGSREALTOR.COMTRIBUNE.COM

tom.mccarey@atproperties.com . 773.848.9241

It seems most online home searchers try to find something that only they can find. They want exclusivity or the hidden gem.

And while they look low and high in Chicago they continuously return to two websites for basic data and information - Realtor.com and chicagotribune.com.

In both instances @properties enjoys preferred vendor status which enables us to gain easier and greater online visibility. This is great news in a crowded marketplace!

Realtor.com sees 10m unique monthly visitors and tribune.com has nearly 3m geographically specific monthly visitors.

NEW PLAYERSZILLOW + TRULIA

tom.mccarey@atproperties.com . 773.848.9241

We also enjoy preferred status at zillow and trulia, two online listing aggregators who are gaining in stature and importance to the activities of online home seekers.

We gain and maintain our market share through continuous efforts to place our product, your home, with tech players such as these. Our enhanced status pushes our listings to the front of the pack and allows us to add pictures, describe the property and, as with all of our online resources, to bump listings into our social media universe at twitter and facebook.

The big deal, though, is our presence here introduces us to zillow’s 11m+ unique monthly visitors and trulia’s 7m unique monthly visitors.

BANG FOR THE BUCK @

@PROPERTIES.COM

tom.mccarey@atproperties.com . 773.848.9241

Fueled by the same energy that has propelled our brokerage into the top spot in Chicago, the North Shore and the Western Suburbs (and among the top 40 brokerages in the country), our website reflects a degree of intelligence and utility rarely seen in the real estate marketplace along with nearly 2.5m unique visitors per month.

And so a quick visit turns into a long stay and return visits as consumers find out about listings, where they’re located, what’s nearby and why a home is perfect.

Through the dedicated efforts of a brilliant IT staff our website is always reviewed to make sure that it is doing what it is supposed to do - get your home in front of millions of consumers. And that is exactly what it does.

SMART TECHNOLOGIES

SCRIBD + SLIDESHARE

tom.mccarey@atproperties.com . 773.848.9241

I constantly seek out methods to better serve my clients. Two such technologies that lend oomph to my marketing punch are SlideShare and Scribd, two online communities where I upload as pdf’s presentations I create.

A mixture of aesthetics, text and pictures, these presentations look great and they gain enormous traction with search engines because of search engine optimized phrases I affiliate with the pieces. This allows us to introduce properties, announce open houses and broadcast price reductions in an effective manner to the online universe.

PLANTING SEEDSPICASA + FLICKR

tom.mccarey@atproperties.com . 773.848.9241

Another interesting tool I have discovered that lends legs to our online presence comes from photo sites picasa and flickr.

In essence these uploads constitute demi-websites comprised of photos, descriptions and, most interestingly, a geo-tagging feature that locates the property by address.

Given that picasa is part of the google complement of tools this enhances the prospect of listings being identifiable via google searches and search engine optimized terms.

Picasa links also populate the side column at our blog, enhancing the blog’s “findability” on google and thus your listing’s visibility.

INNOVATIONTHE REAL ESTATE LOUNGE CHICAGO

The Real Estate Lounge Chicago is my “organically grown” blog. This award-winning vehicle (named by zillow one of Chicago’s best real estate blogs) provides an ever-present avenue to share my thoughts, ramblings and insights. It is a critical online marketing piece.

The blog pertains primarily to real estate but is seasoned by family, urban living, philosophical tidbits and occasional irony. It offers a very personal and intelligent view of the Chicago market and fosters relationship building with known and unknown parties.

tom.mccarey@atproperties.com . 773.848.9241

TANGIBLE MARKETINGUNPARALLELED IN-HOUSE PRODUCTION

@properties and The Real Estate Lounge Chicago are home grown commodities that are unparalleled in the Chicago and the North Shore market. Nobody works as hard as we do, as smart as we do and as effectively as we do. And few can keep up the pace that we set both before we list your home and after it is part of our portfolio.

This includes our design and print departments. Because they are in-house we have the materials we need on time and ready to go.

tom.mccarey@atproperties.com . 773.848.9241

AND IN CONCLUSION...THANK YOU!

tom.mccarey@atproperties.com . 773.848.9241

Thank you for the opportunity to meet with you and discuss listing your home. Though there are many real estate brokers in Chicago, few take the time to understand the market as we do and have the foresight and intelligence to develop the tools that this market demands.

We love what we do. It’s like a never-ending crossword puzzle with new and intriguing clues that demand intellectual acumen, persistence and a unique nimbleness of mind and spirit.

And like the guy that spins 6 plates at the same time on sticks, the goal is to do all of this without breaking a plate. The goal is to sell your home as quickly as possible for as much money as possible. And to do it with grace and equanimity.

And that is exactly what we will do (because that is exactly what we always do).