Tom Carvel
Transcript of Tom Carvel
Tom Carvel
By: Kim HowePer. 5
The Beginning
“Drive” originated from father 1934 (age 28) borrowed $15 from wife Sold ice cream out of back of truck Broke down, so sold from parking lot of
pottery store Sold out in 2 days
The “Father ofFranchising”
1920’s-Created (possibly)the first soft ice creammachine
At first machines were soldto owners-didn’t understandthem
Ended up “educating” themand charging royalty onsales (under the Carvelname)
“Franchising” was extremelynew during this time period
Success! 25 stores by1950’s!
Marketing Was the “actor” for his
own commercials Were never edited for
flaws Wanted to relate to
the “common man” Using the chief exec in
ads was revolutionary Assured the brand’s
loyal following
The Carvel Foundation
Created in 1977 Annual budget of
$1.5 million $800,000 in
grants Past recipients:
St. Joseph’s inYonkers, St.Agnes Hospital(to right)
St. Agnes Hospital in WhitePlains, NY
Today
Over 865 franchise storesPlans to open more domestically,
as well as abroad In 1984 alone, drew in over $300
million in sales
Works Cited http://assets.nydailynews.com/img/2007/08/09/amd_tomcarvel.jpg http://www.aolcdn.com/channels/0b/03/48ea3bab-00025-00a19-400cb8e1 http://assets.nydailynews.com/img/2009/10/04/alg_tom_carvel.jpg http://b1.ac-images.myspacecdn.com/00494/14/97/494667941_s.jpg http://graphics8.nytimes.com/images/2007/07/20/realestate/600-wczo.jpg http://tours.360charlotte.com/5584/Exterior.jpg
Ames, Lynne. "THE VIEW FROM: YONKERS; More Than a Soft Ice Cream, CarvelIs a Charitable Foundation.(Westchester Weekly Desk)." New York Times 6 Dec.1992. New York State Newspapers. Web. 9 Feb. 2010.
Callahan, Tom. "ICE CREAM TYCOON: TOM CARVEL; A SWEET JOB WITH SOURNOTES.(Financial Desk)." New York Times 1 Dec. 1985. New York StateNewspapers. Web. 9 Feb. 2010.
Fowler, Glenn. "Tom Carvel, 84, Gravelly Voice Of Soft Ice Cream Chain, IsDead.(Obituary)(Obituary)." New York Times 22 Oct. 1990. New York StateNewspapers. Web. 9 Feb. 2010.
"Tom Carvel." Carvel Ice Cream. The Carvel Corporation. Web. 9 Feb. 2010.<http://www.carvel.com/about_us/tom_carvel.htm>.