Ideate & Prototype Engineering Design Project A 2017.07.08

KADO Masanori (@kdmsnr) Specially Appointed Lecturer Tokyo Institute of Technology

We won't define problem (at first)

☓

How to skip the "DEFINE" step?

I don't know ... 👻

We're "prototyping" this class ...

It's An Experiment !!

[ Homework ]Observation 🔎

First of all, make team's "Inspiration Wall"

Be creative to make it w/ 2+ panels of cardboard

Decorate with team name & fancy stuff, not to be thrown away!!

After that, stick your field notes on the wall

15 min.

Do you have printed field notes?If not, ask for TA to print it out)

"Thoughtless Acts?" by Fulton Suri (IDEO)

https://www.ideo.com/people/jane-fulton-suri

other examples

http://www.dpccars.com/gallery/index.php/Duct-Tape-Car-Fix/Duct-Tape-Car-Fix-03

http://www.complex.com/sports/2013/08/25-absurd-duct-tape-car-repairs/15

http://www.complex.com/sports/2013/08/25-absurd-duct-tape-car-repairs/15

https://twitter.com/cherokee386/status/874591129286582272/

https://twitter.com/kotakota8hanida/status/875206122277281796/

https://twitter.com/m8um8u/status/878189449607168000

https://twitter.com/mami_fancy/status/828547326759182337/

https://www.instagram.com/p/BBq6I7eGMS-/

http://newswitch.jp/p/1239

http://rocketnews24.com/2016/09/13/798848/

These are all about "Unintended Use"

They do just for FUN / EASY / CONVENIENCE

They aren't aware of "WHY" (i.e. Thoughtless Acts)

[Related Keywords] Bricolage, Tinkering, User-based Innovation

Share your observations with the team

Use post-it to take notes as needed

20 min.

We won't define problem (at first)

☓

Creative confidence is the notion that you have big ideas, and that you have the ability to act on them. ― David Kelley (Founder, IDEO)

1-1. IDEATE, IDEATE, IDEATE

Ideate 8+ different solutions

DRAW the concept image (doodle!!) on Post-it notes

Is that an idea you cannot come up with before the observations?

• Bad Example: "Automatic peeler machine", "Washroom cleaning gadget", "Entry door with fancy LED"

8 min. for ideation by yourself & 8 min. for sharing with the team

Group all ideas into categories

• Anyone can push up

• No one else can push down(The person who pushed up can do)

10 min.

1-2. "so-so", "Like", and "WOW!!"

→ so-so😐

→ Like😊→ WOW!!😆

→ sorry

1-3. «Quality» of Design

What's the diff between "WOW!!" and "Like"?

(or between "Like" and "so-so"?)

Describe the differences as Keywords

They're «Quality» criteria for your team

10 min.

What's a Good Idea?

👓🌟

🗑😜

High «Quality»Low «Quality»

Highly User-Centric

Poorly User-Centric

How to create "Star" ideas?

Basic rule: "step to the right, then up"

How to step to the right?

• Exploit the «Quality»

• Scale Up / Down (Extremely big or small)

• Reverse / Deny / Invert

2-1. Exploit the «Quality»

1. Ideate with Scaled Up/Down «Quality»

• Think EXTREMELY big or small / fast or slow

• 10 min.

2. Ideate with Reversed/Denied/Inverted «Quality»

• 10 min.

https://www.hdwallpapers.net/animals/dark-horse-wallpaper-681.htm

Dark horse Prototyping

2-2. Prototyping

1. Get into groups of 2 or 3

2. Choose the most attractive idea from all of the previous exercises (including "so-so" ideas)

3. Start prototyping!!

15 min. 13:20

Lunch 12:15-13:20

Artifact of the day

1. Low-Fi Prototype

2. Product Sheet

• Product Name

• Value Proposition

• User Test Plan

3-1. Low-Fi prototype

After this lecture, you'll have a lecture of Arduino

Keep some micro-controllers in mind

Start prototyping!!

... I know it's difficult

Use SIPOC model

SIPOC model

This is ... ah ...umm, please read wikipedia:

• https://en.wikipedia.org/wiki/SIPOC

[Suppliers] make some [Inputs]

Arduino etc. [Process] the inputs and make [Outputs]

[Customers] receive the outputs and get outcome

Example of SIPOC - TeGaKaO (EDP 2016)

Supplier Input Process Output Customer

NoddingMembers of meeting Waving

Micro Servo

Remote Worker

Relieved💓ESP-WROOM-02

Detect & Notify

Example of SIPOC - KiduKalAid (EDP 2016)

Supplier Input Process Output Customer

Worker Exhaustion LED Colleagues

Care 💓

Detect & Notify

Example of SIPOC - ChukokuBashira (EDP 2016)

Supplier Input Process Output Customer

Senior Farmers

Neighbours

Help 💓

Detect & Notify

Losing balance

Buzzer

SIPOC model and AEIOU

Supplier Input Process Output Customer

3-2. Make your SIPOC diagram

Supplier Input Process Output Customer

15 min (come up with as many elements as possible)

3-3. Low-Fi prototype (again)

Choose the most attractive combination

Start prototyping!!

15 min.

3-4. Product Sheet

Complete your product sheet

10 min.

Why skip the "DEFINE" step?Students tend to engage in wordplay

• It narrows your point-of-view 👀

• It takes TOO LONG, ending up a huge waste of time ⌛

Users don't always have "Problems"

• You as designer should show some solutions in first

Students have to make something tangible in the end

• First thing first (i.e. making something first) is reasonable

• "Think-While-Prototyping" style broadens your point-of-view

Chris Dixon says:

> the next big thing always starts out being dismissed as a “toy.” http://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy/

Show & Tell (2-3 teams?)

1. Low-Fi Prototype

2. Product Sheet

• Product Name

• Value Proposition

• User Test Plan

REFLECTION

- Take a LARGE sticky note. (or combine two 75x75 post-it notes)

- Write down your name and dept on the top

- Write about today's class and/or yourself (Japanese is OK) :

• Keep (Good thing)

• Problem (Bad thing)

• Try (Improvement)

- Post on the whiteboard.

Name and Dept - Keep - Problem- Try