TOI-Chennai newspaper ppt for sept'14
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Ad Trends For Chennai-TOI 1 st to 30 th Sept’14
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Cognitive-Applying knowledge Cognitive is about mapping the advertising space in print medium Find trends across sectors,across clients, How they advertise? Where they Advertise?
Transcript of TOI-Chennai newspaper ppt for sept'14
Ad Trends For Chennai-TOI1st to 30th Sept’14
Overall Trend
1st to 30th Sept’14 Chennai| Source TC&S
SMALL QUARTER PAGE HALF PAGE FULL PAGE BANNER0%
10%
20%
30%
40%
50%
60% 52%
24%
11% 10%3%
Ad Size
Ad Position
NA =Not Applicable ( No Ad Position available as it is a Full page Ad )
15119%
9512%
709%
689%50
6%
446%
425%
365%
334%
294%
17422%
SERVICES E-COMMERCE REAL ESTATE
TEXTILES AUTOMOBILE PERSONAL ACCESSORIES
DURABLES FOOD & BEVERAGES HOUSEHOLD PRODUCTS
EDUCATION OTHERSBOTT
OM RIGHT
BOTTOM LE
FT
CENTR
E RIG
HT NA
TOP RIG
HT
BOTTOM
BOTTOM CEN
TRE
TOP LE
FT
CENTR
E
CENTR
E LEF
T
TOP CEN
TRE
0%
5%
10%
15%
20%
25%
30%26%
12% 11% 10% 9% 10%
5% 5% 5% 4% 4%
Ad Position
Day Wise Ad Trend
1-Sep
2-Sep
3-Sep
4-Sep
5-Sep
6-Sep
7-Sep
8-Sep
9-Sep
10-Sep
11-Sep
12-Sep
13-Sep
14-Sep
15-Sep
16-Sep
17-Sep
20-Sep
21-Sep
22-Sep
23-Sep
24-Sep
25-Sep
26-Sep
27-Sep
28-Sep
29-Sep
30-Sep
0
10
20
30
40
50
60
70
SATURDAY SUNDAY FRIDAY MONDAY TUESDAY WEDNESDAY THURSDAY0
50
100
150
200
250203
144124
9581 80
65
1st to 30th Sept’14 Chennai| Source TC&S
Ad Trend For Services
1-Sep
3-Sep
5-Sep
7-Sep
9-Sep
11-Sep
13-Sep
15-Sep
17-Sep
21-Sep
23-Sep
25-Sep
27-Sep
29-Sep
02468
101214
Day wise Trend
29 31 25 33 5 32 40 27 39 702468
101214161820
15
12 119 8 8 8 8 7 6
Top 10 Page no’s
Page No’s
10167%
4932%
11% Page Type
RHP LHP
FRONT & BACK
BOTTOM RIG
HT
CENTR
E RIG
HT
CENTR
E
TOP RIG
HT
TOP CEN
TRE
BOTTOM CEN
TRE
BOTTOM LE
FT
CENTR
E LEF
T
TOP LE
FT NA
BOTTOM
0%5%
10%15%20%25%30%
25%21%
11% 9% 8% 7% 7% 6% 5%1% 1%
Ad Position NA= Not ApplicableAs it’s a full page Ad
1st Rank
1st to 30th Sept’14 Chennai| Source TC&S
Ad Trend For E-commerce Sites 2nd Rank
1-Sep
3-Sep
5-Sep
7-Sep
9-Sep
11-Sep
13-Sep
15-Sep
17-Sep
21-Sep
23-Sep
25-Sep
27-Sep
29-Sep
01234567
Day wise Trend
5558%
3133%
99%
Page Type
RHP LHP
FRONT & BACK
BOTTOM RIG
HT
BOTTOM LE
FT NA
CENTR
E RIG
HT
CENTR
E LEF
T
BOTTOM CEN
TRE
TOP LE
FT
BOTTOM
CENTR
E
TOP RIG
HT0%
10%
20%
30%
40% 37%
21%
12%8% 8%
4% 4% 2% 2% 1%
Ad Position
30 21 31 9 1&2 19 10 33 3 801234567 6 6
5 5 54 4 4 4 4
Top 10 Page no’s
Page No’s
1st to 30th Sept’14 Chennai| Source TC&S
NA= Not ApplicableAs it’s a full page Ad
Ad Trend For Real Estate 3rd Rank
3-Sep 5-Sep 6-Sep 12-Sep
13-Sep
14-Sep
17-Sep
20-Sep
21-Sep
26-Sep
27-Sep
29-Sep
0
5
10
15
20Day wise Trend
69%
3043%
3449%
Page Type
FRONT & BACK LHP
RHP
GATEFOLD
50 48 43 44 41 51 47 1&2 4602468
101214
11
7 76
5 54
3 32
Top 10 Page no’s
Page No’s
NA
TOP RIG
HT
BOTTOM RIG
HT
BOTTOM LE
FT
BOTTOM
TOP LE
FT
CENTR
E RIG
HT
CENTR
E LEF
T
TOP CEN
TRE
CENTR
E0%5%
10%15%20%25%30%
24%20%
17%
10%7% 6% 6% 4% 3% 3%
Ad Position
1st to 30th Sept’14 Chennai| Source TC&S
NA= Not ApplicableAs it’s a full page Ad
Ad Trend For Textiles 4th Rank
4-Sep
5-Sep
6-Sep
7-Sep
11-Sep
12-Sep
13-Sep
14-Sep
15-Sep
17-Sep
20-Sep
21-Sep
23-Sep
24-Sep
25-Sep
26-Sep
27-Sep
28-Sep
0
2
4
6
8
10
12Day wise Trend
11%
3044%37
54%
Page Type
FRONT & BACK LHP
RHP
26 39 43 23 25 28 40 37 33 350123456
54 4 4 4 4
3 3 3 3
Top 10 Page no’s
Page No’s
BOTTOM RIG
HT
BOTTOM NA
TOP RIG
HT
BOTTOM LE
FT
TOP LE
FT
CENTR
E
CENTR
E RIG
HT
CENTR
E LEF
T
TOP CEN
TRE
BOTTOM CEN
TRE
0%
5%
10%
15%
20%
25% 22% 21% 21%
12%
6% 6% 4% 3% 3% 1% 1%
Ad Position
1st to 30th Sept’14 Chennai| Source TC&S
NA= Not ApplicableAs it’s a full page Ad
Ad Trend For Automobiles 5th Rank
2-Sep
4-Sep
6-Sep
9-Sep
11-Sep
13-Sep
16-Sep
20-Sep
22-Sep
24-Sep
26-Sep
28-Sep
30-Sep
0
1
2
3
4
5
6Day wise Trend
510%
2244%
2346%
Page Type
FRONT & BACK LHP
RHP
24 20 7 15 22 21 34 5 40 23012345678 7
4 4 43 3
2 2 2 2
Top 10 Page no’s
Page No’s
BOTTOM
BOTTOM RIG
HT NA
CENTR
E RIG
HT
TOP LE
FT
TOP RIG
HT
BOTTOM LE
FT
CENTR
E
CENTR
E LEF
T0%
10%
20%
30%
40% 34%
20%16% 14%
6% 4% 2% 2% 2%
Ad Position
1st to 30th Sept’14 Chennai| Source TC&S
NA= Not ApplicableAs it’s a full page Ad
Ad Size For Top 5 Sectors
AUTOMOBILE E-COMMERCE REAL ESTATE SERVICES TEXTILES0
25
50
75
100
125
7 2 1 2
811 17
114
15
36
1
19
519
29
32
815
6017
115
27
SMALL
QUARTER PAGE
HALF PAGE
FULL PAGE
BANNER
1st to 30th Sept’14 Chennai| Source TC&S
Top 10 Page Genre For Services & E-commerce sites
VARIETY
CITY NEW
S
BACKBEAT
GENER
AL
ENTE
RTAIN
MENT
WIN
E & DIN
E
CINEM
A
HEART W
IND
NATIONAL N
EWS
SPORTS
NEWS
0
10
20
30
40
50
60
70
80
9080
19 16
7 6 5 3 3 2 2
Services
VARIETY
GENER
AL
ADVERTIS
EMEN
T
BUSINES
S NEW
S
ENTE
RTAIN
MENT
INTE
RNATIONAL N
EWS
SPORTS
NEWS
NATIONAL N
EWS
CITY NEW
S
POLITICS,A
RT&CULT
URE02468
101214161820
17
1312 12
86
5 54 4
E-commerce Sites
1st to 30th Sept’14 Chennai| Source TC&S
Top 10 Page Genre For Auto Mobiles & Personal Accessories
ADVERTIS
EMEN
T
PROPERTY
NEWS
CITY NEW
S
CURRENT A
FFAIRS
REALT
Y SCAPE
REAL T
ALK
CITY SC
APE
VARIETY
GENER
AL0
5
10
15
20
25
30 28
13 12
53 3 3 2 1
Real Estates
ADVERTIS
EMEN
T
BACKBEAT
CINEM
A
VARIETY
GENER
AL
ENTE
RTAIN
MENT
CITY NEW
S
CULTURE
WEL
LNES
S
INTE
RNATIONAL N
EWS
02468
101214161820
18
1311
9
64
2 21 1
Textiles
1st to 30th Sept’14 Chennai| Source TC&S
Top 10 Page Genre For E-commerce
SPORTS
NEWS
ADVERTIS
EMEN
T
CITY NEW
S
AUTOMOBILE
S
BACKBEAT
VARIETY
GENER
AL
HEALT
H
ENTE
RTAIN
MENT
CULTURE
0
2
4
6
8
10
12
14
16
18
20 19
10
54 4
32
1 1 1
Automobiles
1st to 30th Sept’14 Chennai| Source TC&S
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About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Dr. Anar Rupji Chief Information Officer /Co-FounderEntrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool. Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
Email: [email protected]
Dayanidhi M. VP Operations /Co-FounderAn entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology. Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.
Email: [email protected]
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Disclaimer Disclaimer: current study done for TOI,Economics Times,Mirror,Vijay Karnataka. The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited.
The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.
