TOFI Oct. 6 Fundraising: Scheschuk

8/11/2019 TOFI Oct. 6 Fundraising: Scheschuk

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THE FOUNDER INSTITUTE

BOOTSTRAPPING AND FUNDRAISING

BRICE SCHESCHUKCFO – GLOBALIVE CAPITAL / WIND MOBILE

OCTOBER 6, 2014



RELEVANCE

•

!" $%% &' ($ ')% *%$+,-$&.&/&'0 ,1 %2%*0 $344%$$13/ %-'*%+*%-%3*', (4' ($ ( 5%-',* (-6 4,(4) 1,* ')% -%7' 8%-%*(9,- ,1

%-'*%+*%-%3*$: ; <'%2% =($%

• >)*%% ')&-8$ ( 1,3-6%* $),3/6 1,43$ ,-?

–

"6%( @ $'*('%80 –

A%,+/%

– =(+&'(/

• B(&$&-8 4(+&'(/ %C4&%-'/0 D&// 5(E% ,* .*%(E 0,3* .3$&-%$$

•

F2%*0 6%(/ &$ 3-&G3%H I0 +*%$%-'(9,- 4,-'(&-$ -35%*,3$%7(5+/%$ 1*,5 6%(/$ &- D)&4) D% )(2% &-2%$'%6H J,+% &' &$

)%/+13/

K



BOOTSTRAPPING (1 OF 2)

•

L&') 4%*'(&- %74%+9,-$ M%H8H L"NO =(-(6( (-6,')%* /(*8% &-1*($'*34'3*% .3$&-%$$%$PQ " .%/&%2%

D),/%)%(*'%6/0 &- .,,'$'*(++&-8

•

R&5&9-8 4(+&'(/ /&5&'$ 6&/39,- MD&')&- *%($,- ($ 0,3,S%- -%%6 ', (44%/%*('% 8*,D') (' ')% *&8)' 95%

(-6 ')&$ &$ ')% 6%/&4('% .(/(-4%PH FG3&'0 &$ ($ +*%4&,3$

($ 0,3* 95% (-6 )%(/')

•

T,,'$'*(++&-8 &$ ( $'('% ,1 5&-6 ')(' $),3/6 +%*2(6%( $'(*'U3+ ; $3*2&2(/Q 1*%% 5,-%0Q 4)%(+ &- %2%*0')&-8

FV=FA> '*(49,- ', 4(*%13//0 +/(--%6 5&/%$',-%$

W



BOOTSTRAPPING (2 OF 2)

X

"6%( A*,634'

KHYA*,634'

ZHY

A*,634'

WHY

<(/%$ @I(*E%9-8

A*%/&5

R,4(/ @[/,.(/

>*(49,-

"-&9(/< @ I

>*(49,-

!""#$#%&'

)$#&%*+, -".&-/

'012345

$6789 : ;60<8=>?

$++@, &, !, ., +#.A

)&..+-+%&#+, B-"!&-/



EARLY CAPITAL - $5K - $50K

•

T,,'$'*(+ &$ 1(5&/0Q 1*&%-6$Q 1*%% @ (62(-'(8%6 5,-%0• \(5&/0 @ 1*&%-6$ ; 5(E% $3*% 0,3 4(- $9// ],&- =)*&$'5($

6&--%* &1 $,5%')&-8 8,%$ D*,-8H T% ),-%$' (-6 '(E% 5,-%0 &-

8,,6 1(&')Q 13// 6&$4/,$3*% (-6 D&')&- ')% ,')%* +%*$,-^$

5%(-$• R,,E 1,* 1*%% @ (62(-'(8%6 5,-%0Q $+(4%Q &-1*($'*34'3*%

M8*(-'$Q \%6O%2Q "_\Q <BFOQ TO= -,'%$Q ,')%* 8,2%*-5%-'Q

3-&2%*$&'0P '(&/,*%6 ', 0,3* 2%-'3*% M%H8H I_B<Q J('4)%*0Q

=*%(92% O%$'*349,-Q ` =,5.&-(',*Q \,3-6%*\3%/Q I(-'%//(aAQ %'4HP

•

R%(2% -, $',-% 3-'3*-%6 .3' .*&-8 &' .(4E ', $'*('%8&4 D)%*%

+,$$&./%Q &- +(*943/(* D&') 1*%% @ (62(-'(8%6 5,-%0

•

b3'/&%* ; %(*/0 43$',5%* '*(49,-Q +*%+(&6 4,-'*(4'$ @ +&/,'$c



ANGELS - $50K - $1M

•

_-8%/$ 4(- .% 5,*% $'*('%8&4 (-6 $,+)&$94('%6 ')(-.,,'$'*(+ 4(+&'(/H \&*$' *,3-6 d-6 (-8%/$ ')(' (66 $'*('%8&4

2(/3% M*%/%2(-' %7+%*9$%P (-6 4(- $+%-6 ')% 95%

• L% )(2% &-2%$'%6 53/9+/% 95%$ .%4(3$% ( '*3$'%6Q $'*('%8&4

4,U&-2%$',* &-2%$'%6 .%1,*% ,* .%$&6% 3$ (-6 &$ $+%-6&-8$3.$'(-9(/ 95% ,- ')% 6%(/ M(-6 2&4% 2%*$(P

•

"-6&2&63(/ (-8%/$ (*% 5,*% &-'%*%$9-8 ($ 0,3 5,2% ,3' ,1 ')%

.,,'$'*(+ +)($%H _-8%/ -%'D,*E$ MD)&4) (*% $,5%95%$ G3&'%

+(&-13/P 4(- .% 3$%13/ 1,* /(*8%* *(&$%$ ,* 5%%9-8 &-6&2&63(/(-8%/$

•

[%' ', (-8%/$ ')*,38) -%'D,*E&-8 (-6 *%1%**(/$H [%' 0,3*

-(5% ,3' ')%*%

•

b3'/&%* ; 2%-'3*% 6%.' MF$+*%$$, =(+&'(/Q %'4HP e



OTHER

• <'(8%$ ,1 4(+&'(/ M2(/3(9,- D&// $0-4)*,-&f%P $),3/6 .%

6%d-%6 .0 $+%4&d4(//0 G3(-9d(./% 5&/%$',-%$•

I&/%$',-%$ $),3/6 5,2% 2%*0 G3&4E/0 1*,5 +*,634' ',

43$',5%*H " D,3/6 -%2%* &-2%$' D&'),3' ( D%// 6%d-%6 (-6

*%($,-(./0 6%2%/,+%6 A*,634' ZHY

•

L)(' 6, 0,3 6, &1 0,3 5&$$ 5&/%$',-%$g R%' 5% '%// 0,3 (.,3'L"NO =(-(6(!

•

_$ 50 .3660 O(- <)&55%*5(- $(0$Q !" 6,-^' *%(//0 4(*% (.,3'

+*,634'H <(/%$ (-6 5(*E%9-8 (*% D)%*% 6%(/$ (*% D,- ,*

/,$'H:•

A&'4)&-8 1,* 4(+&'(/ &$ (- (*' (-6 ( $4&%-4% &-2,/2&-8

-%'D,*E&-8 (-6 +*%$%-'(9,- $E&//$H " )(2% ( $%+(*('% +&'4)

+*%$%-'(9,- ')(' " (5 )(++0 ', $)(*%H L('4) <'%2% h,.$

/(3-4)&-8 ')% d*$' &A),-% 1,* ')% 3/95('% +&'4)ij



DEAL 1 - SURFEASY

•

<%43*%6 T*,D$%* @ A*&2('% aAN @ "A I($E&-8• I(-'%//( aA ', $'(*'

• =,5%*&4( 2%-'3*% 6%.'

•

I_B< "_\•

<BFO

•

>D, (-8%/ *,3-6$

•

=3$',5%*$ U >a <),++&-8 N%'D,*E$

k



DEAL 2 - SCENEDOC

•

=/,36 .($%6 =<" '%4)-,/,80 1,* 5,.&/%&-2%$98(9,-

• \*&%-6$ (-6 1(5&/0 &-4/36&-8 &-UE&-6 1,* $(/%$

(-6 d-(-4%

•

F(*/0 (-8%/ *,3-6 D&') >&5 R%l M)&8)/0

$'*('%8&4Q <((< %7+%*'P

•

_-8%/ *,3-6

• I_B< "_\

• a%-'3*% *,3-6 &- +*,4%$$

m



DEAL 3 – PRAGMATIC SOLUTIONS

• >%/%4,5 $%*2&4%$ 4,-1%*%-4&-8Q 6&8&'(/

+*%$%-4%Q %2%-'$

• L),/%$(/% 6%(/ D&') [/,.(/&2% 1,* '%/%4,5

&-1*($'*34'3*% (-6 d-(-4% $3++,*'H F7'%-6%6

+(05%-' '%*5$

•

>D, (-8%/ /,(-$ D&') ( *%2%-3% *,0(/'0 ')('

D%*% 4,-2%*'%6 ', %G3&'0

• =*%6&' 1(4&/&'0 1*,5 T(-E ,1 I,-'*%(/

ZY



DEAL 4 – VARICENT SOFTWARE

• "-4%-92% =,5+%-$(9,- I(-(8%5%-'

<,SD(*%

• R(*8% (-8%/ *,3-6 M6&n%*%-' %*(Q +*%5&$%$

.($%6 $,SD(*% 6%2%/,+5%-'P

•

>)*%% 2%-'3*% 4(+&'(/ *,3-6$ ; d*$' 'D, &-

=(-(6( (-6 ')&*6 &- <&/&4,- a(//%0

•

oXY 5&//&,- *(&$%6

ZZ



DEAL 5 – BROCKVIEW RENTALS

• <'36%-' ),3$&-8 &- <'H =(')(*&-%$

• \(5&/0 13-6&-8 1,* ,+%*(',*Q *%5(&-6%*

[/,.(/&2% +*&-4&+(/$

•

A%*$,-(/ 83(*(-'%%$ 1,* 5,*'8(8%$•

A*,+%*'0 5(-(8%5%-' 4,-'*(4' 1,* ,+%*(',*

ZK



DEAL 6 – URTHECAST, SLYCE, VOGOGO

• <('%//&'% &5(8%*0Q &5(8% $%(*4)Q .&'4,&-

• <%%E ',+&4(/ 6%(/$ MT3$&-%$$ "-$9-4'$ [*,3+PQ

/(*8% (-8%/ *,3-6 ', +*,2% '*(49,-

•

[, +3./&4 '*(-$(49,- &-', =A= D&') /(*8%4,&-4&6%-' +3./&4 5(*E%' *(&$%

ZW



DEAL 7 – PITCHPOINT SOLUTIONS

• =,5+/&(-4% $,SD(*% 1,* pH<H 5,*'8(8% .(-E$

• _-8%/ *,3-6$

• <BFO

•

a%-'3*% 4(+&'(/ *,3-6•

a%-'3*% 6%.' *,3-6

ZX

TOFI Oct. 6 Fundraising: Scheschuk

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