Today’s Attribution Tools

Follow up questions can be sent to:Justin Goodman - @electricmice

Lisa Riolo @lisashandle

What does this all cost?

Implementation

Reporting

Success Metrics Change

PPC & SEO

Social Media

Display

Conversion$$$

PPC & SEO

Social Media

Display

Before After

Affiliate

PPC & SEO$$$

Social Media

$$$

Display$$$

Affiliate$$$

Affiliate

How Attribution within a funnel changes

100% Last Click

Last Click

Influencer

First Click

33% First Click33% Influencer33% Last Click

Last Click

Influencer

First Click

Last Click Linear

How Attribution within a funnel changes

10% First Click30% Influencer60% Last Click

Last Click

Influencer

First Click

40% First Click20% Influencer40% Last Click

Last Click

Influencer

First Click

Time Decay U Model

Expected Engagement

•SAAS•Reporting•Analysis

Questions