Today the role of public relations includes:
description
Transcript of Today the role of public relations includes:
![Page 1: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/1.jpg)
![Page 2: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/2.jpg)
![Page 3: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/3.jpg)
Public relations It’s the
art and science of talking to the
right audience in the right voice. It
influences and shapes a
company’s image, reputation, brand
perception and culture.
![Page 4: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/4.jpg)
![Page 5: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/5.jpg)
Today the role of public relations
includes:•building awareness and a favorable image for a company
•closely monitoring numerous media channels for public comment about a company and its products
•managing crises
•building goodwill among an organization’s
![Page 6: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/6.jpg)
Other public relations
disciplines include:•Financial public relations
•Consumer/lifestyle public relations
•Crisis public
•Industry relations
•Government relations
![Page 7: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/7.jpg)
Tools:There are various tools that can be
used in the practice of public relations.
![Page 8: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/8.jpg)
![Page 9: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/9.jpg)
A fundamental technique used in public relations is to identify the target audience, and to tailor
every message to appeal to that audience.
Targeting publics
![Page 10: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/10.jpg)
![Page 11: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/11.jpg)
Negative public relations, also
called dark public relations (DPR), is
a process of destroying the
target's reputation
and/or corporate identity.
![Page 12: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/12.jpg)
The building of a dark PR campaign, also known as a dirty tricks or a smear campaign is a long and a complex operation.
![Page 13: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/13.jpg)
Almost any organization that has a stake in how it is portrayed in the public arena employs some level
of public relations.
So, public relations is used to build rapport with employees,
customers, investors, voters, or the general public.
![Page 14: Today the role of public relations includes:](https://reader035.fdocuments.net/reader035/viewer/2022062314/56813bca550346895da4f338/html5/thumbnails/14.jpg)
Thank you
for attention!