Tobie Rash Portfolio

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    Contact

    obie [email protected]

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    Table of

    Contents

    ResumeMontageBrochureLogosFlier

    Event AdBusiness CardStationeryImaging

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    Resume

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    Tobie A. Rash236 S 1st West #308 Rexburg, ID 83440 480.636.6930 [email protected]

    Profile:

    Passionate student at BYU-Idaho studying Communications with experience in Marketing orNon-Profit. Sucessul in developing the entire marketing program or Phoenix Center or the Artsand assisting in efforts or the first annual Phoenix Festival o the Arts. Praised or ability to contrib-ute unique, creative ideas with an ease o understanding and quick learning o marketing principles.

    Education:

    Brigham Young University-Idaho, IDCourse Study in Communications

    Mesa Community College, AZAssociates Degree in General Studies

    2011-2013

    Anticipated 2015

    Experience:Marketing AssociatePhoenix Center for the Arts

    Create/distribute marketing materials and update/manage media content Keep accurate records and prepare reports Coordinate community events and activities and schedules within the budget

    Skills:

    Mastery o Constant Contact used on a weekly basis attended workshops

    Mastery o basic Microsof programs Word, Powerpoint, Excel

    Experience with Adobe programs Photoshop, InDesign, Illustrator

    Social Media Facebook, witter, umblr, Vine,Pinterest, LinkedIn

    June 2012- August 2013

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    Montage

    Description: In this assignment we were to learn how to blend two images and create amontage.

    Process: I began by brainstorming the type o montage I wanted to create. In the past, Ihad viewed montages as being tacky and something out o a 1980s yearbook. I decidedthat I wanted my montage to look proessional and modern, so I chose to create a tourposter or the band Local Natives. I ound an image o the band in the ocean which inspiredme to look up images o the ocean and waves. I struggled in the beginning because thebackground images that I had chosen o waves and the ocean were very large (3000 pixels)and made the image o the band small in comparison. When I tried to stretch the size o thebands image it came out blurry. Afer I figured out what the problem was, I realized I hadto go back and find a smaller picture o the ocean. I ended up finding one that I liked muchbetter and that blended well with the bands image. I watched several tutorials on how to

    blend images and figured out how maskswork. I used a blending brush to erasethe bottom o the bands picture andblend it in with the background oceanimage. I altered the saturation o thebands image so that it blended betterwith the ocean. Ten I added the textto the project.op 3 things learned:1) How to use layers in Photoshop2) Te pixel size o an image is crucial

    3) How to use a blending brush/opacity levelsPrograms/ools Used: PhotoshopFont #1 Name & Category: EngraversMFont #2 Name & Category: BookmanOldstyle

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    Brochure

    Description:A two sided (duplex) olding brochure.

    Process:I used Adobe Illustrator and Indesign to create logos andput together this brochure or Hello Merch. I had to usePhotoshop as well to crop out the hello sweater image.

    op 3 things learned:1. How to use text wrap2. How to use eathering and other tools in Photoshop to cropout an image

    3. Using typography that is clear orreaders

    Program(s) / ools used: Indesign,Photoshop, and Illustratoritle Font Name & Category: TeSkinny, DecorativeCopy Font Name & Category:Perpetua, Oldstyle

    Word Count: 250

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    Logos

    Description: Te assignment was to learn how to create and present a variety o logos or acompany using Illustrator.Process: Te company I chose to design a logo or was Hello Merch. I went to my Pinterest

    and brainstormed ideas as well as ound typography that I thought would fit the eel othe company. I used the Polygon ool in Illustrator to create two triangles that I mergedtogether or the first logo and ound a ont that I liked and inserted the word Hello intothe two triangles. I wanted the two triangles that I had merged to represent the letterM or Merch. Tis was the logo I spent the most time on and put the most thoughtinto. In the second logo, I wanted to keep a similar theme as the first one with the varioustriangles and shapes. In the third logo I used the Ellipse tool to create a circle and I usedthe Eyedropper tool to keep the color scheme consistent. I ound a ont that I liked andcommitted it to bleed outside the circle.op 3 things learned:1) How to use the Pathfinder tool in Illustrator to merge shapes

    2) Te importance o presenting a variety o logos to a client3) Better understand branding or a companyPrograms/ools Used: Illustratorop Logo Font #1 Name & Category: VincentRegular, Sans Seriop Logo Font #2 Name & Category:Middle Logo Font #1 Name & Category:Paranoid, DecorativeMiddle Logo Font #2 Name & Category:Bottom Logo Font #1 Name & Category:Jellyka Nathaniel, ScriptBottom Logo Font #2 Name & Category:How the logo represents the company: Tecompany is responsible or the merchandise oseveral bands and businesses that are popularamong college students. With this in mind,I made sure that the logos I created wouldappeal to that generation. In their actual logo,they have certain letters filled in. I kept thatconcept and used it in my own logos.

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    Flier

    Description:My COMM130 class was assigned to create a flier using InDesign. I was given several graphics tochoose rom and the text was provided as well. Te overall objective o the assignment was to utilizethe rules o design and typography that we discussed and learned in class.Process:Te first step I took to completing the assignment was creating 4 different sketches. I looked atthe design o several examples that the instructor provided and also skimmed through different

    magazines or inspiration. I came across a layout in Vogue magazine that was the ultimate inspirationor this flier. In order to accomplish the design that I was going or, I needed to modiy thephotograph I had chosen. I have never used Photoshop beore, so I went to Youube and watchedseveral tutorials on how to cut out sections o a picture. Afer that, I searched through severalwebsites looking or the best ont to download or the title o my flier. I discovered the ont Airbagand immediately knew that it fit the look I was going or. I think it has the perect combination oyouthulness and proessionalism. Additionally, I had to become accustomed to the different tools inInDesign. I used the ype ool and the Line ool requently in my project.op 3 things learned:1) I learned the importance o editing content. In my draf, I simply copy and pasted the text that wasprovided without really reading through it and there were ultimately multiple grammar and spelling

    errors that I had to fix later.2) I learned the importance o peer review. It was helpul not only to get eedback on my own flier, butto listen to the eedback that other students received. I was able to observe things that appeal to othersin a design and keep those thoughts in mind when completing my final draf.3) I learned theimportance o studyingdesign and becomingmore o a visuallyconscious individual.By looking throughvarious magazines whenbrainstorming, I began

    to notice the designprinciples.

    Program(s) / ools used:InDesign, Photoshopitle Font Name &Category: Airbag,DecorativeCopy Font Name &Category: Minion Pro,Oldstyle

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    Event Ad

    Description: Te assignment required that I only use Microsof Word todesign an event ad or a undraiser, keeping in mind the design principles.In addition, students were required to scan an image rom a magazine ornewspaper to use or the ad.Process: Te first part o the assignment was learning how to scan an imagewhile keeping the resolution o the picture clear.op 3 things learned:1) Dont procrastinate. In the business world deadlines are taken veryseriously. Dont put off certain steps to an assignment because it raises thechances o you orgetting. Just get things done.2) Making sure things are aligned is alot more challenging in Word than inInDesign. It takes patience.3) Te various tools and editingeatures on WordProgram(s) / ools used: MicrosofWordFont #1 Name & Category: VincentRegular, Sans SeriFont #2 Name & Category: Prestige

    Elite Std Bold, OldstyleScanned images used, sources,original sizes: Vogue magazine, 300ppi

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    Business Card

    Description: In this assignment I was asked to create astationary and business card around a logo that I had created.I used InDesign and Illustrator to accomplish the finalproduct.op 3 things learned:1) How to use Illustrator and InDesign hand in hand2) How to merge objects in InDesign3) How to size object and images in InDesignPrograms/ools Used:Logo Font #1 Name & Category: Adamas, DecorativeLogo Font #2 Name & Category:Stationery Font #1 Name & Category: Adamas, DecorativeStationery Font #2 Name & Category: Minion Pro, OldstyleHow the logo represents the company: I used the polygontool to create ahoneycomb like patternthat would go well withthe name o the company.

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    Stationery

    Business Card (Large layout):Description: In this assignment I was asked to create a

    stationary and business card around a logo that I had created.I used InDesign and Illustrator to accomplish the finalproduct.op 3 things learned:1) How to use Illustrator and InDesign hand in hand2) How to merge objects in InDesign3) How to size object and images in InDesignPrograms/ools Used:Logo Font #1 Name & Category: Adamas, Decorative

    Logo Font #2 Name & Category:Stationery Font #1Name & Category:Adamas, DecorativeStationery Font #2Name & Category:Minion Pro, OldstyleHow the logo representsthe company: I used the

    polygon tool to create ahoneycomb like patternthat would go wellwith the name o thecompany.

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    Imaging

    Description: Tis assignment was designed or students to learn how to operate a cameraand edit images in photoshop.

    Process: I used a Cannon Powershot camera and went around Rexburg at sunset, looking orgood lighting to take pictures. I took several shots at the Rexburg abernacle and when I gothome I elt inspired to take a ew pictures o the owl figurine next to my record player. I hadto learn the various eatures o a Cannon camera and how to ocus and zoom in on objects.Aferwards, I imported about 75 pictures onto my computer and opened Photoshop where Ispent time editing my avorite picture that I had taken. I cropped the photo into a 66 rameand used the Quick Selection tool to isolate the owl in my picture. Ten, I changed thesaturation o area surrounding the owl and added the Dark Blue filter.

    op 3 things learned:

    1) Te number o pixels in a photo is important and has to be changed sometimes in orderto maintain clarity.2) Tere are various ways and methods o isolating an object in a picture. I amiliarizedmysel with the Quick Selection tool3) How to use the rule o thirds in photography

    Programs/ools Used: Cannon Powershot camera, Word, Photoshop66 cropped/edited image:

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