TOBACCO MARKETING: TARGETING YOUTH

Coordinated School Health2018 - 2019

Big Tobacco Targets YOUTH!

BIG TOBACCO = BIG MONEYDOLLAR$ SPENT ON TOBACCO MARKETING

YEAR2013201420152016

NATIONWIDE$9.51 BILLION$8.67 BILLION$8.99 BILLION$9.47 BILLION

ARIZONA$108.2 MILLION1

$99 MILLION1

$104.7 MILLION1

$113.5 MILLION1

Big Tobacco Targets YOUTH!

Big Tobacco Targets YOUTH!

MOST POPULAR BRANDS AMONG YOUTH

#2 - Newport#1 - Marlboro #3 - Camel

Big Tobacco Targets YOUTH!

REALITY?

Big Tobacco Targets YOUTH!

Fantasy: The rugged, cowboy image Marlboro wants you to believe

Reality: Lung cancer sucks

Big Tobacco Targets YOUTH!

REALITY CHECK

Camel wants you to think Joe is cool.

Big Tobacco Targets YOUTH!

WHAT HAPPENED TO JOE CAMEL?

An average of 130,659 Americans die of smoking-attributable lung cancer every year 1

Big Tobacco Targets YOUTH!

WHAT IF CIGARETTE PACKAGES CAME WITH GRAPHIC WARNINGS?Would you still want to smoke?

Big Tobacco Targets YOUTH!

DON’T FALL FOR TOBACCO MARKETING TACTICS

Big Tobacco Targets YOUTH!

Tobacco companies target youth because they need to replace the older adult smokers who have died1

You are just a number to the tobacco companies1

Tobacco companies exploit the fact that youth biology makes them more likely to become addicted to tobacco2

Don’t be a replacement –Be an ORIGINAL!

Big Tobacco Targets YOUTH!

THANK YOU!Contact us with any questions, concerns, or comments:

Pima County Health Department-Tobacco & Chronic Disease Prevention Program(520) 724-7904 or www.pima.gov/health

If you or someone you know wants to quit smoking or using tobacco, please contact:

Arizona Smokers’ Helpline (ASHLine)-1-800-55-66-222 or ASHLine.org

Big Tobacco Targets YOUTH!