To use TV adverts to understand how and why gender roles have changed in the UK.
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Transcript of To use TV adverts to understand how and why gender roles have changed in the UK.
OBJECTIVE:
To use TV adverts to understand how and
why gender roles have changed in the
UK.
OUTCOMES…Grade CAll – Will be able to describe how the media influences our view of gender roles in the UK.
Grade BMost – Will be able to explain how and why gender roles have changed over the years.
Grade A-A*Some -Will be able to reflect upon whether gender inequality still exists in the UK.
Listen to the following words carefully...
Using your mini whiteboards quickly decide if you associate this word with a
man or a woman.
It is important to decide quickly and to go with your gut reaction.
STARTER...
STRONGPRETTYMOODYLAZYGOOD DRIVER
MANIPULATIVESENSITIVEORGANISED
Look at the lists of words in each column...
Can you suggest other words which ought to appear in each column.
Where do these “gender stereotypes” come from?
This lesson we will be looking at how the differences between men and women are portrayed and how the roles of men and women have changed over the years.
“Top Five Things Women Can’t Do
- Make a decision.- Watch football without talking.- Drive in a straight line.- Use ten words when a hundred will do.- Speak on the phone for less than 15 minutes.- Buy a Yorkie.”
“Top Five Reasons To Be A Bloke
- One mood – all the time.- You can go to the bathroom by yourself.- You can change a plug.- The first thing you try on in a shop fits you.- You can read maps.- You get to eat a Yorkie.”
•Watch the following TV adverts. In two
columns write down what the adverts seem
to be saying about MEN and WOMEN.
TV ADVERTS...THEN
• http://www.tellyads.com/show_movie_vintage.php?filename=VA0435
• http://www.tellyads.com/show_movie_vintage.php?filename=VA0116
• http://www.tellyads.com/show_movie.php?filename=TA7162
• http://www.tellyads.com/show_movie.php?filename=TA7429
• http://www.tellyads.com/show_movie_vintage.php?filename=VA0638
• http://www.tellyads.com/show_movie.php?filename=TA1689
Please set your book up in the following way...
Gender roles in the UK
In past...
The present...
MAKE NOTES HERE!
Changing attitudes to gender roles in the UK
Until the
middle of the 20th Century most people
thought a woman's role
in society was to stay
at home and look after
the children.
A century ago only 15% of married women worked outside
the home.
IN THE PAST
Before 1918 no women were not allowed to vote. Many fought
and risked their lives to ensure women got
this right.
1918 women over 30
allowed to vote1928
women over 21 allowed to vote
1967 everyone over 18
allowed to vote
IN THE PAST - VOTING
What changed? During the 2
World Wars attitudes to the roles of women
changed because women
had to do the work of men
who had gone off to fight.
After each
war ended women’s
organisations campaigned
for equal rights for women.
FIGHTING FOR EQUAL RIGHTSOther major
developments which have
broughtabout change in
the rights and roles of for womenhave been the
contraceptive pill and the growth of
the feminist movement in the
1960s.
In 1970 women were
given the right to receive equal pay
(when doing the same job as a man).
Although there was some resistance – many thought men should get more as they had families to
support and that children benefited more from being
brought up by their mother.
GAINING EQUAL RIGHTS...
Gender roles in the UK
In past...
The present...
MAKE NOTES HERE!
Changing attitudes to gender roles in the UK
The roles of men and women have significantly
changed.
Many men take a much more active
role in the raising of the children and care of the home. Men are much more willing to
cook and do tasks that in the past were classed as ‘women's
work’.
THE PRESENT...
BREAKING THROUGH...Now, there are more
examples than ever before of women achieving great
things in the arts, business, sport and politics, but inequalities still exist.
Girls seem to be achieving higher grades in
examinations than boys, yet many women still feel that they have to work harder than men to achieve an
equivalent position in the work place.
Watch the following...
http://www.truetube.co.uk/relationships/sexual-equality/90-years-of-feminism
Discuss this with the person next to you.
Can you come up with at least 3 reasons why the roles of men and women have changed over the years...
WHY HAVE ATTITUDES CHANGED?
• The SUFFRAGETTE movement – women were no longer willing to be treated like 2nd class citizens.
• The World Wars – women had to take on many jobs previously done by men and did them just as well.
• Human Rights – the UDHR fought for equal rights for everyone.
• The Feminist Movement • The Labour Government – 1964-70 and 1974-
1979 were dedicated to equal rights for women.
Watch the following...
http://www.truetube.co.uk/relationships/sexual-equality/housework-or-office-work
Nevertheless inequalities still exist .
• Men still earn approx 17% more pay than women in similar positions.
• Traditional roles still exist – women do the majority of household chores and childcare.
• In the workplace there are still jobs that are seen as ‘female’ (e.g. Nursing).
• Fewer women are given positions of real ‘power’ (e.g. Government jobs)
Today in the UK, legally
women and men
have equal rights.
BUT IS IT ALL EQUAL?...
PLENARY… BUT….are men and women
equal in society in 2012?
