To the Front Lines of Digital Transformation · 2/14/2017  · Marketing Innovation in a Digital...

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To the Front Lines of Digital Transformation

Transcript of To the Front Lines of Digital Transformation · 2/14/2017  · Marketing Innovation in a Digital...

Page 1: To the Front Lines of Digital Transformation · 2/14/2017  · Marketing Innovation in a Digital Era: Maximizing Customer Experience by Digital Marketing Expanding Customer Contact

To the Front Lines of Digital Transformation

Page 2: To the Front Lines of Digital Transformation · 2/14/2017  · Marketing Innovation in a Digital Era: Maximizing Customer Experience by Digital Marketing Expanding Customer Contact

The Fujitsu Digital Transformation Center (DTC) is a co-creation workshop

space that empowers you to think about the future and to develop plans for

digital transformation.

To solve various issues, including those related to work style innovation,

utilization of IoT, and business creation, engineers with extensive knowledge

of solutions, devices, and networks as well as designers, consultants, and

other experienced experts will help you give form to your thoughts of the

future by using original methods and cutting-edge technologies.

We present case studies on introducing cutting-edge ICT as well as provide

hands-on workshops focused on the latest system solutions. Our goals are to

organize your ideas of the future and to develop measures to help you realize

your vision.

Sharing a vision of the future among all members makes it possible to take a

big step forward toward digital transformation.

Seeing the Heretofore Unseen Future̶

Tips for Digital Transformation

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■ Studio B & Studio D

DTC provides specialized studios suited to each workshop theme. Benefitting from Fujitsu's proprietary methods and know-how and equipped with cutting-edge ICT, these studios enable you to take steady steps toward the digital transformation you require.

Exploring ideas and developing future visions in specialized studios equipped with cutting-edge ICT systems

Studio B

Studio D Studio B

(Example of workshop flow)

(Major workshops at this studio)

Step 1: Choosing cardsEach customer chooses inspiration cards that inspire them.

▼Step 2: Exploring ideasBased on the cards chosen, customers explore challenges and goals with the help of expert facilitators.

▼Step 3: Thinking about visions for the futureCustomers organize their review results into drawings to produce vision sketches.

▼Step 4: Summarizing opinionsBased on the vision sketches, customers summarize the opinions of all members and share these summaries in order to develop strategies.

●Shaping the Future with IoT: IoT Future UX

●The Present and Future of Work Style Innovation: Case Studies of 7,000 companies

Key points●More than 500 inspiration cards created through dialogue with customers and

an interactive board originally developed by Fujitsu enable unique hands-on workshops possible only with Fujitsu.

●Engineers, designers, and other experts think with customers to develop visions for the future.

●We present case studies on the latest uses of IoT and provide hands-on demonstrations appropriate for customers' industries and purposes.

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■ Hybrid Cloud Testing●Customer s c an ver i f y the ef f e ct s o f

introducing the latest hybrid cloud systems in advance according to their needs, including checking the operation of their business applicat ions on equipment to be newly installed and testing new combinations of software and equipment.

●We respond to various requests, including for verification of system virtualization and integration, private clouds, and remote connection from customer sites.

■ Seminars & Events●We provide information that helps

solve customers' problems, such as seminar information on MetaArc, which supports customers' growth strategies.

●We provide hands-on seminars wherein each participant can use a device to learn about cutting-edge ICT, including on topics such as IoT, AI, analytics, cloud computing, and security systems. We also provide individual consulting sessions.

■ Studio AKey points●We provide a wide range of programs, including sessions and

conferences on cutting-edge technologies by experts as well as large-group workshops and ideathons attended by more than 30 participants.

●The studio is equipped with unique digital tools, a paperless conference system, and other functions appropriate for group work and discussions.

●The original toolbox is popular thanks to its easy-to-use functions.

■ Virtual Reality (VR) Experience

■ Studio C

Key points●Fujitsu's VR solution generates higher-level virtual reality by using a

stylus that facilitates intuitive operation.

●The solution reconstructs natural vision with unparalleled 3D effects and high-speed head tracking.

The VR solution can be used in education, medical care navigation, and virtual manufacturing tests as well as in hands-on demonstrations and testing based on customer data.

1: Case studyWe introduce the background and concepts that led Fujitsu to introduce the Global Communication Platform, the challenges we faced establishing the system, and the effects of implementing it. To this end, we present the voices of Fujitsu employees who actually use the platform in their daily tasks.

▼2: Deepening understanding through hands-on experiencesWe provide interactive demonstrations and hands-on experiences to show various ways of using the platform, including authentication, in-house social networking services, schedule adjustment, and online meetings.

▼3: Developing ideas in a workshopWe hold workshop sessions to discuss, review, and create vision sketches to achieve work style innovation.

●Fujitsu Global Communication Platform: Prompt Problem Solving, Intelligent Creation, and Work Style Innovation

(Major workshop at this studio)

●Marketing Innovation in a Digital Era: Maximizing Customer Experience by Digital Marketing, Expanding Customer Contact Points through Omni-channel Marketing

●Hands-on Experience of Analysis and Prediction by Machine Learning: Workshop on Analysis and Prediction Know-how by Curators....and others!

Key points●We hold sessions about the background and benefits of the

Global Communication Platform used by Fujitsu for 160,000 employees around the world, providing a hands-on experience of the platform.

●Expert staff members hold discussions.

●Customers can experience the latest solutions on a large screen and machines made available for each customer.

(Example of session flow)

(Major workshop at this studio)

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Design Approach for Digital Transformation

Design approach

❶ We discuss opinions to share a future vision.❷ We organize ideas and develop measures to implement.

Current formWhat to do now

“Measures”“Know thecurrent status”

Future vision“Ideal form”

FuturePast

Current status, model, trend Empathetic keyword, viewpoint

Short-termbusiness measures

VisionVisualize and share medium

-and long-term goals.

Challenges and issuesfor improvement

Current status investigation,analysis results

Backcast

At DTC, we use the design approach to support customers in solving their problems.By using a backcasting approach based on future predictions, we develop a future vision and evaluate specific ways to use and implement solutions to create businessesthat expand systematically.

Digital Manufacturing

Digital marketing

Digital Maintenance

Digital Agriculture

Digital Mobility

Digital City infrastructure

Digital Logistics

Work & Life Style Innovation

The Present and Future of Work Style Innovation: Case Studies of 7,000 companiesBased on Fujitsu's experience introducing ICT systems at 7,000 customer companies and more than 500 ideas of work style innovation born out of this experience, we think together with customers to develop their future work styles.

Fujitsu Global Communication Platform: Prompt Problem Solving, Intelligent Creation, and Work Style InnovationWe discuss the background to and know-how from the Global Communication Platform, which Fujitsu uses for 160,000 employees around the world, and think about customers' work style innovation through interactive demonstrations.

Marketing Innovation in a Digital Era: Maximizing Customer Experience by Digital MarketingExpanding Customer Contact Points through Omni-channel Marketing Based on the latest digital marketing trends and Fujitsu's experience, we explain the essential aspects of improving customer experiences. Through group discussions, we reveal challenges and future visions as well as summarize opinions to develop effective strategies.

Hands-on Experience of Analysis and Prediction by Machine Learning: Workshop on Analysis and Prediction Know-how by CuratorsCustomers work together with Fujitsu curators in group sessions using machine learning, which is a key technology in big data analysis. Through follow-up seminars and other programs, we also provide support to customers for utilizing data in their business operations.

Major workshop session themes

We accept special requests regarding workshop content.

...and more!

Shaping the Future with IoT: IoT Future UXFor customers who are interested in IoT but do not know where to start: By using more than 500 ideas generated through dialogue with customers, we help you to develop your future vision. We also offer hands-on workshop sessions on the latest solutions, such as visualization of sensor information.

DTC has a wide variety of workshop programs to meet customers' needs.

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FUJITSU Digital Transformation CenterFloor Guide

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Address and Hours

FUJITSU Digital Transformation CenterFloors 29-30 Tokyo World Trade Center Building,

2-4-1 Hamamatsucho, Minato-ku Tokyo, 105-6125, Japan

Open : 9:00 a.m.–5:00 p.m.

Closed: Saturday, Sunday, national holidays and Japanese New Year's holiday period

For more information on the facility, please visit our website.

http://www.fujitsu.com/jp/about/corporate/facilities/dtc/en/

[To Use the Facilities]

An advance reservation is required.Please contact the sales representative in your region.

PS4002-01E