To: The Expired Listing Homeowner From: Stacey M. McVey, The McVey Group Re: Your guide to selling...

To: The Expired Listing HomeownerFrom: Stacey M. McVey, The McVey GroupRe: Your guide to selling your home

I am different from most real estate professionals. I have built my business on results, and I am confident I can deliver for you.

I have the experience and know-how to put a sold sign on your property.

Before you attempt to sell again, I would like the opportunity to meet with you and discuss an entirely new pricing and marketing strategy. I believe a fresh approach, renewed energy, and proven targeted marketing tactics will help reposition and sell your property quickly, at top price.

While most agents simply list homes, I believe in doing much more. My 14-step marketing plan has proven to sell more homes over the years than most agents, especially homes that have not sold the first time around.

My plan includes specific strategies, including direct marketing to qualified buyers, optimizing your home on the Internet with 360° virtual tours and delivering weekly reports to you, outlining my specific efforts to get your home sold.

My aim is to net you the most amount of money in the shortest amount of time.

This package contains detailed information outlining my approach to selling homes, including an overview of the home selling process, answers to frequently asked questions and return on investment statistics for home remodeling projects.

After you've had the chance to review this information, contact me. I'd like to review my marketing plan with you and prepare an in-depth pricing analysis of your unique property, comparing it to other listings and homes that have sold in your area.

I appreciate the opportunity to earn your business.

Warm Regards,

StaceyStacey M. McVey, Realtor®

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Keller Williams Realty Greater Cleveland

Hudson Office

P 330.592.2051 F 330.247.5217 E [email protected]

Compliments of:

The McVey Group

Stacey M. McVeyRealtor®

selling your home

It's all about you

The home selling process

Frequently asked questions

What I do for you

My 14-point marketing plan

Maximizing your home's value

Why Keller Williams Realty

About me

What my clients say

Stacey M. McVey • 330.592.2051

[email protected] • www.McVeyOnline.com

it’s all about you

My real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals.

Good service speaks for itself.

I look forward to the opportunity to earn your business too.



the home selling process

There are a lot of details to be handled when selling a home. It is my job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lock box on your property, if needed

Marketing your HomeEnter listing information into the MLSPlace a For Sale sign on your propertyNotify top local agents of this new listingSchedule your home for office tourSchedule your home for MLS tourDistribute Just Listed flyers to your neighborhoodPost your home information on the InternetSchedule and hold open housesNotify all potential buyers with details of listingArrange showings for other agents

Communicating with YouContact you regularly with feedbackCreate personalized web site for you to monitor activities in real timePrepare and deliver regular progress reports to youDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing



the home selling process

Other Ways I Can HelpArrange for an agent to assist you in your relocationRecommend a moving companyProvide you with a helpful moving checklistRecommend preferred companies for related services

I will work hard to make the sale of your home as smooth and stress-free as possible!

continued…



frequently asked questions

Why didn't my home sell last time?In most situations homes fail to sell for three main reasons:

Asking priceHome conditionStaging

When you work with me, we will evaluate each of these factors and develop a successful plan to getyour home sold.

Are there things we should do to our home to ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home's marketability and value.

How often will you advertise our property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail.

Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.



frequently asked questions

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly.



continued…

what I do for you

All real estate agents will claim they can sell your house...

I promise to sell your house at the maximum price, with minimum hassle.

Selling a home successfully requires experience, time and resources.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating termsof sale, real estate transactions are a science.

TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn'thave to worry about. I will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front ofpotential buyers requires marketing 24 hours a day, 7 days a week.

Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold worry-free and profitably. I would love the opportunity to earn your business.

82% of home sales are the result of agent connectionsSource: National Association of REALTORS®



my 14-step marketing plan

My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.

I will:

1. Price your home strategically to be competitive with the current market and current price trends.

2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.

3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

4. Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call.

5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions.

7. Create a 360° virtual tour of your home and place it on multiple websites to attract local and out-of- town buyers.

8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

10. Include your home in our company/MLS tour to allow other agents to see your home first hand.



my 14-step marketing plan

11. Advertise your home in my real estate magazine, neighborhood newsletter and direct mail campaigns.

12. Create an Open House schedule to promote your home to prospective buyers.

13. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.

14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.



continued…

maximizing your home’s value

One of the benefits I offer my clients is advice on which remodeling projects bring the greatest added value at resale. While my years of experience have taught me which improvements are valued most in this local area, I weigh that against regional and national averages to draw the most accurate, statistically-sound recommendations.

Bathroom remodel

Midwest 78.3%

Deck addition

Midwest 89.7%

Window replacement

Midwest 82.4%

Attic bedroom

Midwest 79.2%

Family room addition

Midwest 77.3%

Roofing replacement

Midwest 81.8%

Master suite addition

Midwest 72.2%

Major kitchen remodel

Midwest 72.6%

Basement remodel

Midwest 68.9%

Sunroom addition

Midwest 67.0%

Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which

property values are changing in surrounding neighborhoods.

Ultimately, a remodel can increase your equity when you sell.

My goal is to net you the most money possible.

I will help you decide which specific projects will maximize your home's sale price.

For our region, here's the average return on investment for some common projects:

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why Keller Williams Realty

There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting the customers needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America, now ranked #3 in the nation.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, I look forward to providing you with a phenomenalreal estate experience!



about me

How am I different from other real estate agents?The real estate marketing process has changed. How we find the buyer for your home has also changed. I use cutting-edge marketing methods to expose your home to the greatest number of qualified buyers possible. I understand that marketing to your target buyer, and the agents that they work with is critical to expediting the selling process.

ExperienceI am a third generation real estate agent, licensed in 1992 and specializing in Summit and Portage Counties.

TechnologyIt used to be that a web site and the MLS was considered “techie” in our industry, but no more. Your home will be exposed on over 30 different web sites that buyers frequent. Video tour and blog postings are routinely viewed by thousands and can be accessed 24 hours a day. I use over a dozen social networking sites such as Facebook, Twitter, LinkedIn, FriendFeed, LiveJournal, MySpace and more to give the broadest exposure possible.

ExpertiseI am a NE Ohio native and am familiar with most NE Ohio markets. I am a resident of Hudson and specialize in Summit and Portage Counties.

CommunicationIn addition to traditional methods, my clients can contact me via web, text, Facebook, Twitter & more.

Clients for LifeOver 50% of my business is a result of personal referrals and repeat clients.

PersonalI am a wife, mother of five sons and homeowner. I understand your concerns about the largest investment you own—your home. I’ve bought, sold, invested, rented, re-habbed, flipped & otherwise lived and breathed real estate for over 17 years. Put my expertise to work for you!

My Commitment to YouI will actively market your home 24 hours a day, 7 days a week until it sells at a price agreeable to you. I deliver results with a proven track record.



what my clients say

Bruce and Karen HonniballChicago, Illinois

Barbara and David KallayKent Ohio



Bruce hired Stacey as a Real Estate Agent in 2003 and hired her more than once

Top qualities: Personable, Expert, High Integrity

“Stacey has helped me with my Real Estate owned in Cuyahoga Falls, OH. I never had to worry about renters or bills being on time”

Barbara hired Stacey as a Real Estate Agent in 2005 and hired her more than once

Top qualities: Great Results, High Integrity, Creative

“Stacey did a fantastic job selling 2 of our homes. She was diligent in her efforts and very creative. She was a pleasure to work with and always kept us informed throughout the process. I would recommend her to others and would not hesitate to contact her again in the future.”

Melanie hired Stacey as a Business Consultant in 2001 and hired her more than once Top qualities: Great Results, Personable, High Integrity

“Stacey is always a pleasure to work with. Her work ethic, integrity and laser-like focus on meeting her customer's needs are incredible.”

Joe and Melanie BurkeReminderville, Ohio

Michael BuynakVP, First Place Bank Hudson Ohio

Vice President Mortgage Lending, First Place Bank (business partner)was with another company when working with Stacey

“Stacey is a wonderful Realtor to work with. She can price a house perfectly for the area and help you find the right house you are looking to purchase. In today's market, it is refreshing to work with someone that truly knows what she is doing.”

To: The Expired Listing Homeowner From: Stacey M. McVey, The McVey Group Re: Your guide to selling...

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