To The Cloud!
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Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1 To The Cloud! Joel A. Pogar Product Sales Specialist
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To The Cloud!. Joel A. Pogar Product Sales Specialist. Today’s Presentation. We will speak in “generalities” about the cloud industry Presentation will cover three key segments:. Cloud Definitions and Terminology. Opportunities For Service Providers. - PowerPoint PPT Presentation
Transcript of To The Cloud!
Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1
To The Cloud!Joel A. Pogar
Product Sales Specialist
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Today’s Presentation
We will speak in “generalities” about the cloud industry
Presentation will cover three key segments:
CloudDefinitions and Terminology
Strategies and Implementation Models
OpportunitiesForService Providers
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What do you want to hear?
Before we get started, tell me your top questions or issues.
Participation is not an option! It’s required!
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What is Cloud Computing Photo Goes Here
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Four Drivers Reshaping the Future of Computing
VirtualizationUn-tethered applications, un-tethered clientsHigh reusability
The Media-Rich InternetApplication and content quality of experience
UbiquityComputing on demand anywhere, anytime
GreenTechnology responds to demand for improved energy use
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Impact on the Data Center
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Spending(US$B)
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60Virtualization makes
things worse
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Physical server installed base
(millions)
Logical server installed base
(millions)
Source: IDC
Admin Costs
Dominate Budgets
New server spendingPower and cooling costsServer mgmt. and admin. costs
Operations & Maintenance Now ~80% of IT Budgets and Growing
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Virtualization
Web
Second Inflection Point
Client Server
Minicomputer
201020001990198019701960
Data Center Inflection Points
First Inflection Point
Mainframe
DistributedComputing
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IT resources and services that are abstracted from the underlying infrastructure and provided “On-Demand”
and “At Scale” in a multi-tenant environment
WHAT IS CLOUD COMPUTING?
Next Inflection Point in the Evolution of the Internet
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Cloud covers a lot of territory
Virtualization
Grid Computing
Application Hosting
Utility Computing
Platform as a Service
Infrastructure as a Service
Software as a Service
Storage as a Service
Database as a Service
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Cloud Definition from NIST
Public Private Hybrid CommunityDeployment
Models
ServiceModels
Software as a Service (SaaS)
Platform as a Service (PaaS)
Infrastucture as a Service (IaaS)
EssentialCharacteristics On-Demand
Self ServiceBroad Network
AccessResourcePooling
Rapid ElasticityMeasured Service
Visual Model of NIST’s Working Definition of Cloud Computing
http://www.csrc.nist.gov/groups/SNS/cloud-computing/index.html
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Cloud Service Delivery at Scale(Public / Private Cloud Providers)
Types of Cloud Services
Softwareas a Service
Applications at Scale(End users)
Platform as a Service
Execution Platforms at Scale(Developers)
Infrastructureas a Service
Infrastructure at Scale(System Administrators)
EnablingTechnology
Cloud Service Delivery at ScaleUnified Service Delivery and
Private Cloud Solutions
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Performance
NormalizationGreen
Need It – Get It Instantly
Don’t Need it – Give It Back
Pay-as-You-Go
SuitabilityCapacity
Request a Resource Pay as You Use
Resource Pool
Subscription
Consumption and buying models
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Who Is Providing Cloud Services?
Infrastructure as a Service
(IaaS)
Platform as a Service
(PaaS)
Software as a
Service(SaaS)
SaaS-Enabled Applications
Platform-Enabled Applications
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Figure 1: Magic Quadrant for Web Hosting and Hosted Cloud SystemsInfrastructure Services (On Demand), 2009
Source: Gartner (June 2009)
Challengers Leaders
Media Temple
Quality Technology Services
Niche Players Visionaries
AT&T
SavvisTerremark
Rackspace
Amazon
GoGrid (previously Servepath)
JoyentOpSource
Softlayer
Layered Technologies
SunGard
CSC
IBM
Navisite
Completeness of Vision
Abi
lity
to E
xecu
te
A Scorecard for Cloud Service Providers
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Cloud Deployment Models Photo Goes Here
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16Ownership
External Resources Internal Resources
Private Cloud
Cloud Definition/Governance Controlled by Enterprise
Public Cloud
Cloud Definition/Governance Controlled by Provider
Hybrid Cloud
Interoperability and Portability among Public and/or Private CloudsC
ontro
lA Spectrum of Deployment Models
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BusinessApplicationSolutions
Unified Data CentreNetworking
Unified Fabric
Unified Computing
Unified NetworkServices
Solutions for Cloud
Integrated Computing Stacks
Hosted Collaboration
Solution
Cisco Virtual ExperienceInfrastructure and Virtual
Desktop
vBlock Infrastructure Packages
FlexPod
CloudManagement
Tier-1Business Applications
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Consolidation(Reduce Costs)
Automation(Transform IT)
GoldPlatinum
The Journey to Private CloudEvolution of IT + Business Agility
Virtualization(Improve Agility)
IT Infrastructure
Dev and TestBusiness Applications IT-as-a-Service
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ConsolidationStandardize the Infrastructure, Prepare for Growth
Virtualization
Increase VM density Increase VM performance
Enable VM mobility (intra/inter-site)
Enable VM-aware security
Standardize LAN / SAN infrastructure
Reduce # of Network Operating Systems
Reduce cabling Increase application
bandwidth 10x Enable dynamic QoS
Consolidation Automation
Reduce points of management
Enable Stateless Computing
Enable Policy-Based provisioning
Simplify overall IT operations
IT Infrastructure
Dev and TestBusiness Applications IT-as-a-Service
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VirtualizationEfficiency, Mobility, Security and Visibility
Virtualization
Increase VM density Increase VM performance
Enable VM mobility (intra/inter-site)
Enable VM-aware security
Standardize LAN / SAN infrastructure
Reduce # of Operating Systems
Reduce cabling Increase application
bandwidth 10x Enable dynamic QoS
Consolidation Automation
Reduce points of management
Enable Stateless Computing
Enable Policy-Based provisioning
Simplify overall IT operations
IT Infrastructure
Dev and TestBusiness Applications IT-as-a-Service
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AutomationSpeed Deployments, Reduce Mistakes, Enable Services
Virtualization
Increase VM density Increase VM performance
Enable VM mobility (intra/inter-site)
Enable VM-aware security
Standardize LAN / SAN infrastructure
Reduce # of Operating Systems
Reduce cabling Increase application
bandwidth 10x Enable dynamic QoS
Consolidation Automation
Reduce points of management
Enable Stateless Computing
Enable Policy-Based provisioning
Simplify overall IT operations
IT Infrastructure
Dev and TestBusiness Applications IT-as-a-Service
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Service Provider Solutions
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ServiceProviders
Systems Integrators & Server Vendors
• End-to-End Network/IT• Security & SLAs• Application QoS to CPE
• Priced higher than OTTs• Professional service
capabilities vs. large SIs• Business agility
Typical Players
Challenges
Unique Assets - Competitive Advantage
• Global Footprint• Massive Scale• Fast Moving
• Stability Concerns • Security & privacy
• Strong SI Capability• Enterprise Trust
• SMB Channels/Brand
• No End-to-End Control
Service Providers: Unique opportunity in converged Network-IT Cloud services
Source: Cisco IBSG SP
Internet Companies(“OTT”)
Marcus Phipps
competitive dynamics. important to understand how the SPs are viewing the world. we're betting on the SPs. Concerned abou tthe OTTs for who's going to win in cloud. Raise FUD about the other server providers (HP and IBM) because they have SI side and less than interested in the SP slide. HP as cloud provider
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Top 5 Services for IaaS DeliveryServices that land squarely for IaaS Delivery
DevTestQuality Assurance Environment
ComputeAs a Service
Virtual DesktopVDI
High IO/ Cloud Burst
Tools
Hot – ColdHot - Hot
Web frontend for Application
Business Continuity (Disaster Recovery)
No frills storage
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Offer 1—Business ContinuityBusiness Drivers Solution Highlights
DR/BCP Facility/Infrastructure cost DR/BCP resources delivered through shared/pooled facility & pod/modular architecture
Duplicate (Idle) resources Shared Pooled resources
Environment/Configuration Consistency
Service Profile based compute provisioning ensuring consistency
Immediate, on-demand scale Scalable and Elastic Infrastructure with automated provisioning
Inefficient internal IT charge-back Usage based (at the time of DR) billing
Why Cloud: Shared/Pooled resource, On-demand automated provisioning, Configuration consistency
Related/Additional Use Case: Cloud “Backup & Restore” Services [Storage aaS]
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Offer 2—DevTest / QA EnvironmentBusiness Drivers Solution Highlights
Under-utilized and dedicated resources
Multi-tenant environment. Proximity, Cost and Usage based resource allocation
Long provisioning and decommissioning cycle
Efficient Software Development Lifecycle via use of Customer portal, Orchestration engine & Stateless compute
High Manageability costs Centralized Management with self-service provisioning, Orchestration and Day-2 monitoring
Inefficient internal IT charge-back Usage based charge-back model
Delays in deploying & testing applications
Performance guarantee with SLAs
Why Cloud: Multi-tenancy, Self-service portal, Orchestration layer, Usage based chargeback, SLAs.
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Cloud (IaaS)—Computing as a Service
Business Drivers Solution Highlights
On-demand Scalability Scalability with elasticity, Burst capacity
Automated Rapid Provisioning Orchestration engine along with job scheduler
Low asset utilization with higher CAPEX
Multi-purpose, Multi-tenant resource allocation infrastructure with no pre-allocated capacity
Centralized Management Self-Provisioning, Workload movement, Gauranteed SLAs
Inefficient internal IT charge-back Usage based charge-back model e.g. per CPU, per
Why Cloud: Scalability with elasticity, Orchestration engine, Usage-based chargeback, SLAs
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Advantages of Network-Enabled IaaS
Quality and control: On-demand resource allocation across data center, IP-NGN, and CPE End-to-end SLAs for security, performance, and availabilityBill and monitor: Support for enterprise cost centers and bundling
Cloud
End-to-End SLASecurity
Trusted and Reliable
Interoperability
IP NGN architecture: Standard architecture across private and public data centersMobility of workloads and data sets across data centersData-center proximity (low latency, data privacy, server jurisdiction)
Brand and service: Credibility of service provider for reliabilityService response and customer intimacy
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Complexity
Revenue & Revenue/Sq. Ft.
Co-location
Hosting
IaaS
PaaS
SaaS
ComputeVirtual DesktopDisaster RecoveryCloud BurstDevelopment and Test
Dev TestApp Stores
UC aaSVideo aaS“X” aaS
Service Providers are Expanding ServicesSP Cloud Services
Marcus Phipps
what services should SPs offer? looking for incremental cloud services. More value add with better $ per sq ft in the data center.
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Cloud is Happening Now
• The cloud is the next step in the evolution of the Internet… and is reaching the tipping point
• Adoption will occur across multiple dimensions, leading to mixed/heterogeneous environments being the norm
• Partner/Competitive landscape is complex and evolving
• Cloud evolution is accelerating with more people, machines and mobile devices joining the cloud every day
• The network makes clouds possible
Private Cloud
Public Cloud
Hybrid Cloud
Community Clouds
Cloud Options
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Thank You!
