To Sell Is Human - LinkedIn€¦ · Top 5 Entertainment Stocks of 2016 (DIS, NFLX) I Investopedia...
Transcript of To Sell Is Human - LinkedIn€¦ · Top 5 Entertainment Stocks of 2016 (DIS, NFLX) I Investopedia...
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Amy Slater TiVo Inc.
SVP Worldwide Sales Operations
To Sell Is Human
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Technology has made
sales impersonal.
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My 1990s office
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Face-to-face interactions
as a way to get info.
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Focus was on building
the relationship up front.
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Sales was about
building a relationship.
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Social tools help us scale
Today
Social
Tools
Sales
Rep Customer
90s
Mobile Phones,
Voicemail,
Laptops
Late 90s
Salesforce
mid-2000s
Smart Phones,
Text Messaging,
Cloud Computing
70s + 80s
Pagers,
Pay Phones
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I’ve sent you
14 emails, called
you 7 times,
and texted you
twice!
Time is of
an
essence!
Decency is a lost art.
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Cable
Operators
Telecom
Providers
Network
Operators
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Targeting
Efficiency
Scaling
Social selling to manage uncertainty
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Bridge the human divide
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Insights
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Insights
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Advanced Search: Content Acquisition
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Professional profiles lead
to company success.
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Know me as a person
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Sales is about
personalization.
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To sell is still human.
Amy Slater