To Represent Your Brand in the Most Favorable Light, There Are Three Features You Must Consider Up...

To Represent Your Brand in the Most Favorable Light, There Are Three Features

You Must Consider Up Front.

The best promotional products are flexible, long-lasting, and have a high perceived value. At An Opportunity Knocks I guarantee you will find a

complete selection of products with these characteristics to enhance your brand.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

Flexibility makes a promotional product ideal for accomplishing many different objectives within your marketing goals.

“Flexible” products are items that have multiple applications. For example, let’s say you’re planning to attend a trade show to sell your products or create awareness for your brand. You can present your list of customers, clients, and prospects with what we call a “leader” item—it can be a

pre-show, at-show, or post-show invitation strategy. The complementary part of the gift, which usually has a higher perceived value, they can pick up at your booth or after the show. You can present them with a luggage tag or an iPad case, for example, and then deliver the complementary item (usually of greater value) when your sales reps make appointments to talk about sales opportunities and take orders.

Dave Burnett www.AnOpportunityKnocks.com

Flexible promotional products give you a greater ROI because you can

use them in so many ways.

The same promotional product you use as a “leader” you can also use for customer appreciation, as a sales rep’s leave-behind, as a gift enclosed in a mailer, or as a holiday gift. You can also use them for multi-tiered sales incentives. Let’s say you develop a holiday theme or a vacation theme program through which you offer several levels of gifts. You start small with the luggage tag; then move up to a piece of lug-gage; and the grand-prize winner you reward with a trip. The flexible quality of these items makes them ideal for recognition and sales incentive awards where you give a small, medium, and large award based on the achievements of your sales personnel.


Equally important as a promotional product’s flexibility is its ability to last.

How long-lasting are the best promotional products? How functional and how attractive are they? And how long will the recipients hold on to them? Studies show that if a promotional product is functional and attractive, people will hang onto it for more than a year. This is much longer than any other advertising vehicle; if you put your resources into a 30-second or 60-second commercial or a newspaper ad, it’s gone tomorrow. A promotional

product, however, can be in the recipient’s hand for over a year. This is a fantastic way to promote your brand and to get long-term exposure. Think of what you hold on to— mugs, T-shirts, pens, calendars, desk accessories—there are some great choices.


When you’re visiting booths at a trade show, what makes you take a

second look at a promotional product?

Value! If you think the product has a high perceived value, it’s done its job. That’s the third important feature you want to build into your promotional items. The easiest way to accomplish this is by partnering with a brand name. You will get results otherwise unattainable. For example, if co-brand with a Nike golf shirt, the Nike swoosh would be on the sleeve, but your distinctive logo would be on the left front pocket. This allows you to gain some of the prestige associated with a major brand’s marketing efforts.

This is true for everything from North Face to Built New York to Kenneth Cole. Meanwhile, by buying in bulk, people will appreciate your brand due to the perceived value of the product.


Get your name out there with amazing promotional products

from AnOpportunityKnocks.com, the number one promotional products

resource on the Internet.

Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

To Represent Your Brand in the Most Favorable Light, There Are Three Features You Must Consider Up...

Business

Transcript of To Represent Your Brand in the Most Favorable Light, There Are Three Features You Must Consider Up...