ShopAdvisor teamed up with ELLE Magazine and retail partners, Barnes & Noble, Vince Camuto, Guess, and Levi’s, along with Gimbal, Swirl, and RetailMeNot for ShopNow! with ELLE, an innovative drive-to-store program leveraging beacons and geo-fences to connect consumers to brands. The campaign utilized ShopAdvisor’s mobile proximity platform, data sciences, and easy-to-use app to enable campaign participants to reach consumers about products they already want, with compelling content, and in proximity to purchase opportunities. Running in conjunction with ELLE’s 30th anniversary issue, the campaign spanned more than 800 locations during the five-week program.

Demonstrate a visible and attributable path-to-purchase from media to store Increase store visit rates to brick-and-mortar retail locations and e-commerce through an interactive, mobile shopping experience -- clicks to bricks

Offer additional advertising value to ELLE through utilizing the campaign as a native advertising opportunity

GET EXCLUSIVE OFFERS BASED ON WHERE YOU ARE

AND WHAT YOU LOVE

SHOP ELLE’S SEPTEMBER ISSUE ON THE GO FROM YOUR PHONE

RECEIVE UPDATES FROM YOUR FAVORITE BRANDS

CHANCE TO WIN A FALL SHOPPING PACKAGE

FIND THE STORE CLOSEST TO YOU

SHOP CURATED MOBILE BOUTIQUES

2m ago

Welcome to Barnes and Noble! We’ve got a special offer for you, just for coming to the store!

You just passed a Levi’s! And a great deal!

ShopAdvisor 2m ago

slide to view

ELLE readers sign up with ShopAdvisor, making them contactable users

Readers opt-in to share their location and receive push notifications after downloading the app

ShopAdvisor recognizes the users’ location and product/brand affinities, and then sends a push notification with a special offer and location-specific content to encourage a store visit, triggered by that location

Upon receiving the notification, users open a custom, interactive, mobile shopping experience with a special offer, store locator (depending on location), lookbooks, videos, and social content

Over a six week period, ShopAdvisor and ELLE’s ShopNow! campaign reached half a million shoppers and resulted in more than 26,000 visits to participating stores. ShopAdvisor measured all content interaction (opens, views, linger time); messaging and location-based activity; and store visits and coupon redemption. “The number of transactions per week almost doubled versus a typical average week for us." said Leah Roberts, EVP Vince Camuto. "We had click through rates that were five times the industry benchmark, and we drove several thousand additional shoppers into stores over that time period."

from the CAMPAIGN:

15X increase in shopper interaction

90X higher visit rates than industry

benchmarks

8.5% increase in store visit rates,

exceeding industry norms

50X greater user engagement than

location-aware mobile banners

Store visit rates of 66% for profiled users

Contact Adam J. Shapiro, VP, Business Development at adam@shopadvisor.com or (516) 220-9401

for more information.