To Increase Your Presence -...

Successful Online Social Networking

© Copyright 2009 Weichert Co. Morris Plains, N.J., USA All rights reserved. Any form of reproduction or distribution is strictly prohibited.

Online Social Networking

Here are some of the top benefits:1. Establishing a presence – Creating online

profiles will allow more people to get to know who you are and what you do.

2. Build your sphere – You can quickly and significantly build your network through online channels, which will build your business.

3. Educate the public – Keep your friends and followers updated on the latest industry news. You’ll be seen as the industry and neighborhood specialist.

To Increase Your Presence

To establish or increase your presence:• Create online profiles – adding your photo is a must• Keep your profiles current• Regularly update your profile status with

professional and personal happenings to keep your network interested and engaged

• Use video as way to introduce yourself and share personalized, valuable information with your network

Let’s review some examples…



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Quick Overview of a “Profile”

Sample FaceBook Profile

There are common sections to all social networking profiles:1. Personal information section (name, occupation, birthday, residence, etc.)

3. Description or tagline about yourself

4. Home page to share your updates and see updates from your network

2. A place to add your photo

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Example: Increase Your Presence

Writing a fun, informative description that includes a link to your website will engage your network and grab attention.


ENERGETIC AND CRAZY! As a web 2.0 strategist, speaker and Social Media Marketer – she’s exploring it all, from the furthest reaches of web 2.0 marketing space to the most down to earth basic strategies.

http://www.letsrefresh.com



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Keeping your updates positive, engaging, and informative, will keep your network engaged and more likely to share with their network.

SamMutimer would like to welcome a fresh+driven new client of ours-Michelle Burress-http:/www.plancookeat.com/ click to sample some of these yummy dishes


To keep your network reminded of what you do for a living, post things like:• Heading to my open house at 123mainst.com, be

there 1:00-5:00• Just listed 50 Longwood Dr. Great starter home.

Don’t forget to mix personal and professional entries. The more they get to know you, the more comfortable they’ll feel when they meet you.



Elements for Success

Let’s review the critical elements for the 2nd

benefit we discussed:

1. Establish presence 2. Build your sphere3. Educate the public

To Build Your Sphere

To build your sphere:• Invite and accept new “friends”• Include current sphere and past clients• Join online groups such as alumni, community, etc.• Check and respond to messages to develop

relationships with your network that could lead to business

• Host and invite your network to live events




Example: Build Your Sphere

Where else can you stay connected with as many people?

576 Friends on FaceBook

2,983 Followers on Twitter

250 Viewers on Blogger

This user is active on FaceBook, Twitter, and blogging..


Joining and creating groups is a great way to connect with people locally, based on common interests.

These 3 groups would provide over 3,000 new connections




Hosting and inviting your network to live events paves the way to connecting with them face to face.



Elements for Success

Let’s review the critical elements for the 3rd

benefit we discussed:

1. Establish presence 2. Build your sphere3. Educate the public

To Educate the Public

To educate the public:• Don’t direct sell; add value instead • Share helpful resources that will add value

such as real estate- or community-related links, videos, etc.




Example: Educate the Public

Joining real estate groups is a great way for you to network, learn, and share techniques with other realtors.


Social networking gives you access to valuable third party information that you can share with your network.




Additionally, there are many educational opportunities via blogs and webinars.

To Increase Your Presence -...

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