To Entrepreneurs: There is a Plus from Erasmus+!Erasmus+ programme Nordic/Baltic/Irish National...

To Entrepreneurs: There is a Plus from Erasmus+!

Ralfs SpādeState Education Development Agency, Latvia

Nordic/Baltic/Irish National Agency Meeting Dublin, Ireland, November 17-19, 2015

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Report of mini campaign

• Communication strategy

• Main partners

• Campaign partners and informative support

• Campaign duration and tools used

• Central and regional events

• Public communication

• Conclusions


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Objectives of the campaign:

• To reach out to entrepreneurs

• To inform entrepreneurs

• To encourage their participation in Erasmus+ programme


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Communication approach

• To address business audiencedirectly

• To involve entrepreneurs in discussions about opportunities

• To take initiative in attracting partners

• Involve universities and vocational schools to address entrepreneurs

• To build key messages to media


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There is a plus from Erasmus+


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Traineeship, experience exchange and partnerships

Partners

• Employers’ Confederation of Latvia (LDDK), the largest organization representingemployers in Latvia

• Corporate Sustainability and Responsibility Institute of Latvia (InCSR)

• Universities and Vocational Schools in Latvian regions


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Information material (Booklet A5)

• International Mobility (KA1)

• Strategic Partnerships (KA2)

• Knowledge Alliances

• Sector Skills Alliances

• Funding Conditions

• Erasmus+ Calls and info seminars

• How to find partners?

• Contact details


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Campaign duration

April, 2015 - July, 2015

Selection of entrepreneurs with successful experience in Erasmus+projects, in order to share their specific “know-how” in one of our events - central discussion


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Good practice

• Ltd MARS with coordinator experience of mobility project “Development of woodworking production methods for supervisors of traineeships” (KA1, Call 2014)


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Representative of Ltd Mars, Ms. Solvita Lapiņa

Good practice

• The Association of Latvian Chemical and Pharmaceutical Industry (LCPI) with partner experience in project "VET for Employment" (KA2, Call 2014)


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Representative of LCPI, Ms. Raina Durēja

Good practice

• The Association of Mechanical Engineering and Metalworking Industries of Latvia with partner experience in project "SkillMe" (Sector Skills Alliance)


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Representative of MASOC, Mr. Andris Sekacis

Central Event (Riga, May1, 2015)

Do entrepreneurs have a plus from Erasmus+?

Event Format:

• Presentation

• Discussion

Success:

• 39 delegates participated

• 20 of them - entrepreneurs


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Regional Seminars 2015


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• Valmiera, 12th of June

• Jelgava, 30th of June

• Daugavpils, 2nd of July

Regional Seminars 2015


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• Organization of regional seminars in Vidzeme, Zemgale and Latgale in cooperation with LCCI Regional Offices and Interregional programs in order to attract attention and extend duration of the seminar

• In regional seminars local VET schools and universities also were invited and participated to ensure exchange of ideas, contacts and experience in mutual cooperation

• Total participation of 117 attendees in 3 seminars

Public Communication & Publicity


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• 4 press releases prepared – 1 at national level by VIAA, 3 at regional level by our partners LCCI Regional Offices in cooperation with VIAA

• Campaign provided 36 publications - 9 articles at national level and 27 at regional level. A photogallery was made on a national level, 2 photogalleries at regional level



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https://www.flickr.com/photos/73458727@N06/sets/72157652971497046

Conclusions

• A lot of Latvian enterprises have not heard about Erasmus+ program as an opportunity for business

• they look at this program as mobility for students

• Mainly SME’s participation, only small part of them were large enterprises which have resources and capacity to participate in large scale cooperation projects

• Enterprises in Latvian regions are more focused on their specific problems and are selecting information from our communication and materials, based on their practical needs.


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Thank you for your attention!


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Contacts:• Web site: www.viaa.gov.lv | www.erasmusplus.lv

• Twitter: @VIAA_LV

• YouTube: VIAAlv

• Flickr: VIAA konts


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http://www.viaa.gov.lv/

http://www.erasmusplus.lv/

https://twitter.com/VIAA_LV

http://www.youtube.com/user/VIAAlv

http://www.flickr.com/photos/73458727@N06/sets/

To Entrepreneurs: There is a Plus from Erasmus+!Erasmus+ programme Nordic/Baltic/Irish National...

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