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To KNOW GOD, to demonstrate His Kingdom, and to HELP PEOPLE throughout the world know and share HIS LOVE by providing Christians with TOOLS of communication that express GOD’S HEART in fresh, new ways.

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Connecting people with the heart of God through messages of hope and encouragement every day, everywhere.

They are based on the following: The eternal truths of Scripture are relevant to contemporary life. Through prayer, we receive God’s direction and blessing on our ministry. All power, authority, and resources come from God. 1.We commit to honor and respect others 2. We commit to be servant-hearted in attitude and actions 3. We commit to be good stewards of talents, resources, and responsibilities 4. We commit to pursue excellence through continuous improvement and innovation 5. We commit to honesty and integrity in all of our actions and relationships

Our core values are the beliefs, convictions, and principles which are the foundation of who we are and what we do.

DaySpring Founders(L to R) Don Leetch, Roy Lessin, and Dean Kerns

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Our Heritage: In 1962, God brought two pastors together and created a friendship and a vision that would impact millions of lives. As the two pastors, Dean Kerns and Don Leetch met weekly to pray together, God impressed on their hearts, what would you do if you had only 10 years to live? From that vision, they left their churches to begin pursuing proclaiming Christ through the printed message. After seven years of obedience, God fulfilled their vision by creating Outreach Ministries (later DaySpring), a printing business creating tracts, stickers, and other printed materials. Two other men, Roy Lessin and Russ Flint, also joined the business. In 1971, they created their first greeting card, a Christmas card. The Christian Bookstore Association welcomed the format and in 1979, DaySpring became a full service greeting card organization. DaySpring, now a wholly owned subsidiary of Hallmark Cards Inc., is still fulfilling the same vision, to make Christ known throughout the world!

Facts about DaySpring: • 90% greeting card market share in Christian Retail channels and is the sole provider of Christian cards for Hallmark card channels. • Worldwide, DaySpring offers more than 7,000 products in the United States and 60 foreign countries. The company touches over a billion people annually. • We cultivate a unique work environment where business and ministry function together to accomplish our objectives. We believe a Christian company uses business to promote God’s agenda instead of using God to promote the business agenda.

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DaySpring has a unique mission to combine ministry and business.

DaySpring supports ministry through our corporate ministry support program. Annually ministries are chosen by the company to support through prayer and financial giving. Employees donate money from their paychecks to support ministries while DaySpring

matches dollar for dollar the employee donations.

Some supported ministries in 2010 are:

United Way • Habitat for Humanity • Compassion InternationalNew Beginnings Crisis Pregnancy Center • Safe drinking water in Gambia (SADI)

DaySpring.com is the 2nd most popular Christian website. DaySpring.com touches millions of lives annually with messages of encouragement and hope. DaySpring.com Facts:

• 1.5 million e-mail subscribers • 3.5M marketing email sends per week, 5 targeted segments• 2010 open rates are 10% -25% • In 2009, 11.7m e-cards were sent/received• Seasonal spikes over 1M sends for Christmas, Easter and Val.• Facebook fans = 20,000+• Over 3,700 Affiliate Marketing Program

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(in)courage is a social space for women to come and receive encouragement and hope from other women on similar journeys. Launched in August of 2010, the site: • Over 5,000 members • Consumer is 97% female, 34-45 years old • 57% of members read daily

Blessings Unlimited is a direct sales company offering Christian and inspirational products for sale by Independent Consultants at home parties that we call Gatherings. • Blessings Unlimited allows for distribution of unique DaySpring products directly to the home. • Blessings had grown by 66% and now has over 500 consultants all over the country

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• DaySpring has partnered with the Billy Graham brand through Thomas Nelson since 2005• Through DayBrighteners® and Calendars over 1 million lives have been touched!• The ability to use beloved Billy Graham quotes on these items give consumers a new way to enjoy and share a Billy Graham message with others.

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Connecting people with the heart of God through messages of joy,

hope and encouragement every day, everywhere.

Billy Graham Evangelical Association exists to support and extend the evangelistic calling and ministries of Billy and

Franklin Graham by proclaiming the Gospel of JesusChrist to all we can by every effective means available and

by equipping others to do the same

Spreading the joy, hope & encouragement of Jesus through the messages of Billy Graham through

personal expression product

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She’s looking for tangible ways to live out the Great Commandment, to love the Lord her God and to love her neighbor.

She does this through products that help her reflect and press into a deeper relationship with Jesus AND through products that help her express the love of Jesus to others.

Using quotes from Billy Graham on her favorite products will help her experience and express the love of Jesus in a fresh, new way.

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The Christian consumer desires to be faithful to Christ and to live out her call. Our hope at DaySpring is that we can come alongside her and help her live out her call. To give her the words when words are hard to find. To help her express the joy, hope, and encouragement of Jesus. We believe one way to do this is by providing her the God-inspired words of Billy Graham through products she is able to keep and to bless others.

RetailPartnering with retailers in making Billy Graham messages available to the consumer in a powerful and strategic way.

Direct to consumer DaySpring.com connects to millions of people worldwide. Our strategy is to create products, e-cards and devotionals that continue to perpetuate Billy Graham’s messages.

Ministry Partnering together with the ministries of Billy Graham, we propose the Billy Graham products support that effort through a mutually agreed upon way.

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Sharing the words of Billy Graham through apersonal greeting card message. A great way for consumers to share the timeless messages of Billy Graham.

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Go to itunes and download the app “ScanLife”. Open app on your phone and hold it over the code for actual demonstration. It will take you to that site on your phone. QR codes can be featured on product or merchandising to take user to any designated web page via their mobile phone. This can be very useful for ministry or promotion!

(actual designs and content will vary from shown)

It’s our desire to partner through products that will help Christians reflect and share God’s love through the messages of Billy Graham. We propose the following products through our experience would be the most compelling ways to achieve this mission.

Christian women desire to share their faith in their home. As they reflect on their home décor and when they have guests over, they can preach Christ without using words. Using the words of Billy Graham, we would create home décor pieces for women to enjoy in their home.

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Jewelry is a great way for women to reflect and share God’s love through Billy Graham’s messages.

A daily reflection of God’s love through Billy Graham’s messages.

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James Barnett,President

479-549-6350 jamesb@dayspring.com

Kendra Moore, Sr. Manager, Licensing

479-549-6306kendram@dayspring.com

© 2010 DaySpring Cards, Inc.

We are honored to be considered a partner in helping to continue the ministry of Billy Graham. What a

privilege to work with an organization with a like minded mission to encourage others in Christ.

Praying blessings on your ministry!