To All Insurance Professionals: 5 Warning Signs Your Marketing Will Never Work
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Transcript of To All Insurance Professionals: 5 Warning Signs Your Marketing Will Never Work
Warning Signs Your MarketingWill Never Work
5@AgencyNation
To all Insurance Professionals:
You think about marketing.
You spend time and money on marketing.
You believe that greatmarketing not only provides growth, but business longevity.
But all these do not guarantee success in
executing a marketing strategy.
Look out for these 5 warning signs your marketing will never work... and learn how to fix them!
You Do Not Schedule“Marketing” Time on Your Calendar
Many insurance professionals point to “lack of time” as the culprit for digital marketing failure.
But you’re notuniquely busier than
any professional in the independent
insurance industry.
Those who find time for digital marketing, schedule digital marketing into their calendar.
We have to make time for marketing.
ALERT: TAKEAWAY
You Do Not Have a Dedicated Marketing Staff Member
Someone in your agency must be in charge of
digital marketing execution.
Digital marketing must be added to someone’s job description.
If it’s not, marketing will never be a priority and ultimately it
will be doomed to fail before you’ve even begun.
Make one staff member accountable for marketing success.
ALERT: TAKEAWAY
Your Phone Number is Not Clearly Visible on Every Page of Your Website
Your agency phone number should be the
easiest piece of information to find on your website.
Make the process of contacting your agency as easy as possible.
Your phone number should be listed in the top right hand side (in the header area) of every page on your website.
Lipstone Insurance (website by Advisor Evolved)
Make it easy for prospects to contact your agency.
ALERT: TAKEAWAY
You Have No Way to Email Your Entire Client Base
There is no greater way to get a specific group of people to take one unique action than email.
Email is still our most powerful marketing tool.
Your Outlook mail server or agency management system won't cut it.
Use a tool like Mailchimp to manage email marketing campaigns.
ALERT: TAKEAWAY
You’re Not Answering Client Questions
Every time you sit down or get on the phone with one
of your clients, listen for the questions they ask.
Then one-by-one, answer each question and post it on your website.
Questions are how consumers (of every product and service)
search in Google.
It is also a powerful way of validating your expertise to prospects who you haven’t met yet.
Start answering questions today!
ALERT: TAKEAWAY
How Do You Know Your Marketing Isn’t Working?
The phone doesn’t ring.
If your phone doesn’t ring every day with new inbound prospect inquires, then your marketing isn’t working.
Want to make the
phone ring more often?
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