Introduction

• Date: October 3, 2011

• Blog Title : Toronto Maple Leafs Info

• Blog Link:http://www.mapleleafsinfo.blogspot.com/

Perspective

• The present world is now equipped with computers and PDA’s powered by high speed internet.

• Internet Marketing has the ability to reach around the globe.

• It is more convenient and cheaper.

Overview

• Blog Topic

• Persona

• Blog Posts

• Social Media

• Blog Performance

Blog Topic

• The topic I chose for my blog was the Toronto Maple Leafs.

• I picked this topic because I enjoy watching and playing hockey. The Toronto Maple Leafs are my favorite team.

Persona

• Name: Stephen Pulla• Age: 22• Family: Live with my Mom & Dad, also have a sister.• Job: Currently working with Nobel Importing & Distributing

(family business)• Education: Attending Humber College in the Business

Administration program.• Goals: To graduate from Humber College and eventually take

over the family business.

Blog Title Posts

• Blog Titles:– 1. Leafs Begin Preseason After Busy Summer– 2. Toronto Maple Leafs Continue Preseason– 3. Maple Leafs Finish Preseason– 4. Leafs Begin Regular Season– 5. Leafs Try To Stay Hot After A Week Off– 6. Leafs Go On A Four Game Road Trip– 7. Leafs Struggle With Boston– 8. Leafs Struggle On Home Ice– 9. Leafs Finding Plenty Of Offense– 10. Toronto Ends A Great Road Trip

Social MediaFacebook, Twitter, Youtube

Summary Of Blog Performance

- Over the semester I saw my blog performance go up and down.

- At the beginning of the semester my blog was doing well I was driving traffic to my blog.

- Towards the end of the semester I wasn’t posting on my social media sites as frequently and my blog visits started to decline.

Metrics

Business Review

• Blog• Facebook• Twitter• Youtube

Blog: Key Learnings

Key Learning's• Post blogs regularly,

• Encourage comments and feedback it helps to improve your blog.

Indicated Actions:• Post your blog posts on

facebook page. • Use terms that can

easily be searched by people on the internet.

Facebook: Key Learnings

Key Learning’s: • Post blogs and any

material that relates to your blog topic,

• Helps drive traffic to you blog through facebook groups that relate to your topic.

Indicated Actions: • Post each blog on the

facebook Internet Marketing page,

• Inform other people about your blog and encourage them to comment on your post.

Twitter: Key Learnings

Key Learning's• Tweet on a regular

bases.

• Tweet links to your blog, Follow people that relate to your blog topic.

Indicated Actions• Link your Twitter

acount to Facebook for more interaction.

• Use hash tags so your tweets get you more followers.

Youtube: Key Learnings

Key Learning's:• Highlights of videos

relating to your blog topic.

• Adds credibility to the blog.

Indicated Actions:• Subscribe to users who

have related videos to your topic.

• Helps drive traffic.• Add videos regularly.

Recommendations

How to monetize your blog?

• The key to monetize your blog is to be consistent with all your posts on all your media sites: twitter, facebook.

• If users feel you are consistent with your information they will go to your site when they need information.

Blog

• Stay consistent with your posts.

• Post frequently with the newest information about your topic on all your media sites: Facebook & Twitter

SEO

• Use descriptive titles that will attract people to read your posts.

• Use relevant tags

• Use key words that people would most likely use when searching

E-Mail Marketing

• Used to attract attention to your blog

• It informs subscribers and followers about any updates from the Toronto Maple Leafs.

Social Media

• Link all the social media pages to the blog website.

• Use social media sites such as twitter & facebook to drive traffic to your blog.

Toronto Maple Leafs

THANK YOU !!By: Stephen Pulla