Professional short-term training for cultural entrepreneurs in Valdivia, Chile:

Innovuss Program

Guillermo Olivares Concha

First International Conference on Teaching and Learning Cultural Entrepreneurship

Duluth, 10-12 June, 2015

369000 inhabitants (Region) 144000 live in Valdivia

The region capital, Valdivia, located 800 kilometres South of Santiago, the national capital, has developed a strong identity as a university and cultural pole in

the south of the country.

Contemporary Art Museum

River Market

Mapuche Heritage

University students

Vibrant Nightlife

Most important film festival in Chile

Classic Music Theater

Jazz Comics Dance Rock

Horror films

Based on these assets the Regional Development Strategy (2009-2019)

included Creative Industries as one of the priority sectors to be developed

Historically, Chile has depended on commodities. First, Sodium Nitrate

and later Copper.

However, what we will be doing in 50 years?

Entrepreneurs

Chilean State (Funding)

University (Run project)

How entrepreneurs are supported

Creative Economy: Emergent sector with an incipient development but a considerable potential of growth with a medium-sized state effort to achieve competiveness.

{• New Services • New Goods • Markets • Research • Funding • Sectorial Collaboration • Networks

Expected outcomes

Universidad San Sebastian

Fundamentals

One of the main findings in the research of creative and cultural entrepreneurship is that entrepreneurs show a lack of skills in management and business-aspects.

Cultural entrepreneurs don’t visualize the economic dimension of their work

Mapping studies conducted both locally and nationally confirmed this assessment

¿Do you want to make a living doing what yo do?

Design / Validation / Implementation

Design and implement a technology audit, whose aim is to know the level of business development and internal organization in the projects and entrepreneurs participants.

This activity provided a significant amount of information to perform both an individual and a collective diagnostic that allowed the project to visualize the most important gaps, then…

Entrepreneurship Equation

(Drucaroff, 2006)

The weakest stages in the development in cultural and creative entrepreneurship are both analysis and strategy.

The audit revealed that creative entrepreneurs often connected directly their creativity to action with no analysis and strategy to prevent or minimize mistakes and failures.

Entrepreneurship Equation

(Drucaroff, 2006)

xx

Program Structure

Who? What?

(Oficially) 75 entrepreneurs/independent workers in 3 sessions

Multidisciplinary

Design, Media, Gastronomy, Music, Software, Architecture, Craftwork, Visual arts, Cultural tourism, Arts management, Publishing

a O6-week program

Workshops (Learning by doing approach)

Design Thinking

Business Model

Marketing

Elevator Pitch

Counselling

Minga Creativa

(Collaborative Work)

All these activities were oriented to provide entrepreneurs tools to identify

the core ideas in their projects.

Results

Their own businesses improved by means of considering new variables, analyzing factors that previously remained ignored to them, such as customer needs or values to be delivered.

They developed a positive attitude towards sharing their experiences with colleagues. Exchanging experiences is regarded as a lesson to all the participants, and also seen as a constructive feedback from others.

The success-rate in applying to public subsidies, dedicated to start a cultural business or to create a creative project, is considered to be very positive. 75% of all projects submitted were successful.

Entrepreneurs started working collaboratively.

Contact

Email: guillermo@valdiviacreativa.cl

LinkedIn Profile: https://cl.linkedin.com/in/guillermoolivares

Facebook group: https://www.facebook.com/EmprendimientoCultural

WhatsApp: +569-94060464

Web: www.valdiviacreativa.cl (Under construction)

Felipe Andrés Nicolás Soto Honores Francisco Javier Argel

ALterna Rodrigo

Gaston Godoy Annais Ferreira

JD Lasica Fernando Liberona