The Little Blue Book Mobile™

The Physician’s Daily Connection

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All Day, Physicians Are Constantly:

• Finding and making referrals• Contacting pharmacies for prescriptions• Confirming Health Plan acceptance• Securing pre-authorizations• Fulfilling patient ed requests• Requesting product samples

Your brand is there, with TLBB Mobile.

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The Little Blue Book

Used by 300,000+ HCPs(1)

66% use 3x/day(2)

Valued more by users than PDR, Epocrates, Medscape(3)

70% annual data change rate managed by HCPlexus(1) A 2008 TLBB survey shows 91% of TLBB doctors personally use the book(2) Based on a December 2009 survey of 525 TLBB physicians. (3) Rated “very valuable” or “valuable” 2X over PDR, 3X over ePocrates, and more than 4x over Medscape

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81% of physicians will have

smartphones by 2012

Physicians’ Mobile Evolution

Want TLBB MobileAll TLBB docs

December 2009 survey of 508 TLBB physicians.

51% 49%

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TLBB’s Mobile Evolution

“Just downloaded and works great, found the two best docs in Tucson with ease!!!!!” - Primary Care Physician, Arizona

TLBB physicians asked for the iPhone most often59% 21%29%

iPod and iPod Touch are trademark of Apple, Inc.Blackberry is a trademark of Research In Motion Limited.Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

TLBB Mobile FunctionalityThe Power to Connect

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TLBB Mobile: Physician Benefits

Time Saved Better Practice Performance

Built for Power & Speed

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TLBB Mobile: Functionality

Small, Fast, Interactive

Locally Hosted, Updated Daily

Pharmacy DatabasePhysician Database

Advanced SearchPhysician Contact Details

Your Brand in Physicians’ Hands

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Confidence: Only Qualified Physicians

NPI authentication: Ties physician specialty, location, practice, and contact demographics Your brand message delivered only to the audience you want

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Targeting: Efficient, Effective

Reach only the physicians you want

Total Platinum Database435,257

Cardiologists

18,118

Cardiologists in New

England1521

Cardiologists in New England, high-

prescribers of statins

300

Dr. LewisNew Haven,

CT

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Environment: Contextual, CleanBrand MessagePI Delivery*Banners in Context

Sample Requests

Patient Ed Requests

* For more information on Black Box pharmaceutical advertising, please visit our Online Solution Product Kit.

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Engagement: Ask the Physician

Survey Teaser

Instant Survey

Instant Results

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Daily reporting available for every physician activity

Accountability: Detailed Metrics

Clicked on ad

Viewed a PI

Performed advanced search

Called a manufacturer

Contacted a pharmacy

Answered a survey

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For more on TLBB Mobile: Phone: 866-435-1720Email: sales@hcplexus.com