Tkclass ONA insights
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Instructor field trip:Trends from ONA2012
Trends in Communication & Information TechnologyJOUR 4871-003
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Last week’s crystal-ball gazers
Futurist Thomas Frey
Media/technology trend-spotterAmy Webb
What insights did you gain from Frey’s
forecasts in terms of impact on
NEWS and MEDIA?
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Amy Webb: 5 Attributes ofDigital Innovation That Will Stick
1. Effortlessly blends disciplines and platformE.g., Pinterest: incorporates blogs, images, links, social networks
2. Leverages exponentials Pinterest: New member got 10 invites to share; only way in
3. Relies on virtuous -- and vicious -- cyclesPinterest: Shareable, requires collaboration (virtuous); capitalizes on vicious circle of bad-photo sharing (Facebook, Twitter, Tumblr)
4. Liberates: content or data or time or ideas or staffPinterest: Easier to curate than anywhere else
5. Core competency elegantly simple, easy to explainPinterest: Very simple concept; easy to understand
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10 Tech Trends for 2012: Amy Webb
#1 VERIFICATION
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10 Tech Trends for 2012: Amy Webb
#2 VIDEO
“Instagramfor video”
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10 Tech Trends for 2012: Amy Webb
#3 DYNAMIC PRICING
Examples:
• Price based on algorithm’s estimation of how likely you are to pay full price for digital content (music track, e-book) ... E.g., new e-book purchaser = discount; repeat customer = no discount
• Price varies by time of day
• Controversial!
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10 Tech Trends for 2012: Amy Webb
#4 ALGORITHM-BASED NEWS
Why:
• Getting better at turning data into articles indistinguishable from those written by human using same data
• News-company cutbacks; saves money on routine stuff (high school sports, business/economic data, etc.)
• http://narrativescience.com
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10 Tech Trends for 2012: Amy Webb
#5 RESPONSIVE DESIGN
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10 Tech Trends for 2012: Amy Webb
#6 ATOMIC UNITS OF NEWS
Example:
• You’re an expert on “X” ... Systems to deliver highly specialized content, news on “X” to you ... You might be motivated to pay for it piecemeal, or a subscription
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10 Tech Trends for 2012: Amy Webb
#7 UTILITY-BASED APPS
Example:
• Local TV news outlets creating phone app alarm clock that wakes you with the day’s weather forecast and top headlines
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10 Tech Trends for 2012: Amy Webb
#8 WEARABLE TECHNOLOGY
Examples:
• Everpurse charges your digital devices when you put them in it
• (Tom Frey) Video/changeable art on clothingPeople buy clothing, t-shirts with brands (walking ads) ... What if with wearable shirt, companies pay you to wear an ad based on your current location?
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10 Tech Trends for 2012: Amy Webb
#9 AMBIENT SOCIAL NETWORKS
“If I was a reporterthis is game-changing
technology”—Amy Webb
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10 Tech Trends for 2012: Amy Webb
#10 WOMEN
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Some Other Trends Spotted at ONA2012
More and more tools for curation, innovative digital storytelling
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Some Other Trends Spotted at ONA2012
Changes in store for social media
• Twitter: Rich content within the tweet
• New FREE news-curation tools coming soon from Twitter
• More images and video in social media ... Easier, quicker to include ... Beyond 140 characters of text
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Some Other Trends Spotted at ONA2012
More journalists, journalism grads getting jobs at tech companies
• Journalism pods within tech companies like Twitter, Facebook, Tumblr
• Much interaction between departments (not silo’ed like in most news organizations)
• Great benefits and office goodies (free meals, et al) ... But expect to work longer hours than in an established news company
• WANT A JOB? USE SOCIAL MEDIA SERVICES OFTEN TO DEMONSTRATE FAMILIARITY, UNDERSTANDING OF CHANGING MEDIA LANDSCAPE