11/3/2014

1

TITUS BRANDSMA

MEDIA EDUCATION

SEMINAR

CEAP JEEPGY ACADEMY October 24, 2014

University of the Immaculate Conception

Davao City

11/3/2014

2

Integrating Media Educationin the Curriculum

PARTS

1. INTRO TO MEDIA EDUCATIONIntro to Media StudiesMediatization of the YouthBasics of Media EducationMedia Education: our common action

1.GUIDE POSTS TO MEDIA EDUCATION2. INTEGRATION IN THE CURRICULUM

11/3/2014

3

Media Education

I. Introduction • Intro to Titus Brandsma Media Education• Intro to Media Studies

II. “Mediatization of the Youth”

III. Basics of Media Education• Exercises: Deconstructing Selected Ad/ Video Cli ps

and Images

IV.Media Education our Common ActionV. Integrating Media Education in the Curriculum

Fr. Christian B. Buenafe, O.Carm.Order of Carmelites

11/3/2014

4

Fr. Christian B. Buenafe, O.Carm.

Fr. TootsFr. TootsFr. TootsFr. Toots

Currently the Prior Provincial of the Order of Carmelites in the Philippinesand Papua New Guinea. He facilitates retreats and lectures i n thedifferent schools, seminaries and groups in the areas of Spi rituality,Theology, Social Communication, Media Education and Manag ement. Heholds B.A. English, M.A. in Theology and Ph.D. in Organizati onDevelopment degrees; and lives at the Carmelite Monastery o f St. Teresaof Avila in New Manila, Quezon City. He is a also member of theInternational Finance Commission of the Carmelite Order ba sed in Rome.

A Board Member of the Association of Major Religious Superio rs in the Philippines (AMRSP),Philippine Catholic Mission Council of the CBCP Episcopal C ommission on Mission, SocialCommunicators in Asia Net (SCANet), Institute of Formation and Religious Studies (IFRS),Inter- Congregational Theological Center (ICTC) and chair s the Task Force Detainees of thePhilippines (TFDP). He was the immediate past Executive Dir ector of the Institute ofSpirituality in Asia (ISA) and the Titus Brandsma Media Cent er (TBMC) and Superintendent ofthe Carmelite Schools in the country.

SpiritualitySpirituality

dynamic relational process between the divine Spiritand the human Spiritthat leads to transformation.

“lived and a multiform phenomenon “

11/3/2014

5

Spirituality• A process. . .

• A relationship. . .

• A communication. . .

When we are profoundly touched by the Other,

we cannot help but communicate it!

Spirituality is in People

11/3/2014

6

SIXTEEN (16) DOCUMENTS OF VATICAN II COUNCIL:

1. Constitution on the Sacred Liturgy (Sacrosanctum Concilium)2. Decree on the Media of Social Communication (Inter Mirifica)3. Dogmatic Constitution on the Church (Lumen Gentium)4. Decree on Ecumenism (Unitatis Redintegrato)5. Decree on the Catholic Churches of the Eastern Ri te (Orientaliom Ecclesiarum) 6. Declaration on Christian Education (Gravissimum Educacionis)7. Declaration on the Relation of the church to Non-Ch ristian Religions (Nostra Aetate)8. Decree Concerning the Pastoral Office of Bishops in the Church (Christus Dominus)9. Decree on the Adaptation and Renewal of Religiou s Life (Perfectae Caritatis)10. Decree on Priestly Training (Optatam Totius)11. Decree on the Apostolate of the Laity (Apostolicam Actuositatem)12. Dogmatic Constitution on Divine Revelation (Dei Verbum)13. Declaration on Religious Freedom (Dignitatis Humanae)14. Decree on the Ministry and Life of Priests (Pres byterorum Ordinis)15. Decree on the Mission Activity of the Church (Ad Gentes)16. Pastoral Constitution on the Church in the Moder n World (Gaudium et Spes)

11/3/2014

7

3. The Catholic Church was founded by Christ our Lord to bring salvation to all men (women). It feels obliged, therefore, to preach the gospel. In the same way, it believes that its task involves employing the means of social communication to announce the good news of salvation, and to teach m en (women) how to use them properly.

It is the Church's birth right to use and own any o f these media which are necessary or useful for the formation of Christians and for pastoral activity. Pastors of souls have the task of instructing and directing the faithful how to use these media in a way that will ensure their own salvation and perfection and that of all mankind.

For the rest it will be principally for laymen to animate these media with a Christian and human spirit and to ensure that they live up to humanity's hopes for them, in accordance with God's design.

11/3/2014

8

11. A special responsibility for the proper use of the means o f socialcommunication rests on journalists, writers, actors, desi gners,producers, exhibitors, distributors, operators, sellers , critics - all those,in a word, who are involved in the making and transmission ofcommunications in any way whatever. It is clear that a very greatresponsibility rests on all of these people in today's world : they havepower to direct mankind along a good path or an evil path by theinformation they impart and the pressure they exert.

It will be for them to regulate economic, political and artis tic values in a waythat will not conflict with the common good. To achieve this r esult moresurely, they will do well to form professional organization s capable ofimposing on their members-if necessary by a formal pledge to observe amoral code-a respect for the moral law in the problems they en counterand in their activities.

They should always be mindful of the fact that a very large pro portion oftheir readership and audience are young people who are in nee d ofpublications and entertainments for wholesome amusement a ndinspiration. They should ensure that religious features ar e entrusted toserious and competent persons and are handled with proper re spect.

24. For the rest, the Council is confident that all the sons (daughters) of the Church will welcome the principles and regulations contained in this decree and will observe them faithfully. Thus, they will not suffer damage as they use the media. Rather will the media, like salt and light, add savor to the earth and light to the world. Further, it invites all men (and women) of good will, especially those who control the media, to use them solely for the good of humanity, for its fate becomes more and more dependent on their right use. The name of the Lord will thus be glorified by these modern inventions as it was in former times by the masterpieces of art; as the apostle said: "Jesus Christ is the same yesterday, today, and forever" (Heb. 13:8).

11/3/2014

9

Social Communication is “the study of communicative processes within Society.”

Thus, Social Communication is concerned about the “interactions of human beings in their public expressions within a respective society or cultural group.”

- Giorgio Braga

“We celebrate the blessings of speech, of hearing, of sight which enable us to emerge from our isolation and loneliness in order to exchange with those around us the thoughts and sentiments which arise in our hearts.

We celebrate the gifts of writing and reading, by which the wisdom of our ancestors is placed at our disposal and our own experience and reflection are passed on to the generations that follow us.

Then…we recognize the value of the ‘marvels’ even more wonderful: the ‘marvels of technology which God has destined human genius to discover’ ( Inter Mirifica 1)…” - World Communication Day 1992

11/3/2014

10

“From the Gospel words transpires that sense of profound communion and exchange which live in the mystery of God and which is at the root of all our human communication. In the Trinitarian communion, the dialogue between the persons is ongoing. We can say that in the Trinity the three Divine Persons are the more persons as they form a unified communion and the more communion as they are persons. This way, every one of us realizes the same, the more he lives the appropriate identity in dialogue and as gift with and through others.”

- Carlo Cardinal Martini (Ephata, Apriti)

WORD

CHURCHSACRAMENT

REVELATION (OT)

TRINITARIANDIMENSION

KERYGMA

KOINONIA

DIAKONIA

HOLY SPIRIT

INCARNATION (NT)

COMMUNICATIONCOMMUNICATIONCOMMUNICATIONCOMMUNICATION----SALVATIONSALVATIONSALVATIONSALVATION

HISTORY/PROCESSHISTORY/PROCESSHISTORY/PROCESSHISTORY/PROCESS

11/3/2014

11

TITUS BRANDSMA Media Education

is an approach and method in the pursuit of truth through Spirituality and Social

Communication

TITUS BRANDSMA MEDIA EDUCATION Seminar- Workshop

COURSE DESCRIPTION Media education is “the process of teaching and learning about media; media literacy is the outcome – the knowledge and skills the learner acquire.” (David Buckingham, 2003) The Media Education Seminar- Workshop is a specialized course where the participant will learn the basics of Media Education and its related areas; thus, to support the initiatives of media awareness and media advocacy works. The major contents-topics for this specific seminar-workshop are the Basics of Media Education, Understanding Media, Media as a Tool for Transformation, and Introduction to Film Dialogue.

11/3/2014

12

Situation and Importance of Media Education:

The messages and structures of Media must be taken seriously, some of the reasons for the urgency of this task ar e:

1. The high rate of media consumption and the saturation of our society by the media.

2. The media's influence on shaping the perceptions, beliefs and attitudes, the seminar will facilitate the understanding of those influences as media education can connect and disconnect us from our dependencies on them.

3. The growth in media industries and the importance of information in our society, the seminar can help us understand who owns and controls media and information, and to challenge the great inequalities which exist between the manufacturers of information and the media users/consumers.

4. The importance of media in our central democratic processes, hence, this Media Education seminar and training of Media Educators are essentials in the making of rational decisions, active involvement in our social systems of governance and becoming effective change agents in the society.

5. The increasing importance of New Media and the challenge to learn how to "read," “interpret,” or “deconstruct” the meaning of these images (in print, broadcast, electronic media) for media education, literacy and advocacy.

11/3/2014

13

The Media Education Seminar- Workshop aims:

1. TO SERVE as instrument in the formation of collective awareness on the potential use of media and communication for local community development towards an active participation and re-appropriation of people’s own culture;

2. TO CREATE an “open space” for people to discern on the critical role of media in the articulation of life’s values and meanings;

3. TO CHALLENGE the media consumers/ users to be critically aware and responsible in its relationships with media;

4. TO ADVANCE the role of all means of communication in all aspects of community life thru research, education and networking within and among communities, groups, schools and others. It shall create and provide venues for encounter and support to groups’ initiatives for responsible and critical media practice.

Expected Output

1. A Media Educator who is proficient in the process of access ing,analyzing and evaluating created messages in the variety of mediamodes, genres and forms.

2. A Media Educator who is competent in using an inquiry-base dinstructional model that encourages people to ask question s aboutwhat they watch, see, read and use. He/ she knows how to facili tatelearning and deepen discerned findings and conclusions of t hemedia consumers/ users.

3. A Media Educator is capable of transforming the process of mediaconsumption into an active and critical process by generati ng greaterawareness by having a better grasp on their role of media adparticipatory media in creating a landscape of reality. A Me diaEducator has a better appreciation of Media Education Liter acy andMedia Educators’ capability of empowering the individuals andcommunities by providing themthe tools to critically analy zemessages carefully and be able to detect propaganda, censor ship andbias presented by the media and to eventually arrest potenti almisrepresentation, manipulation and deception.

4. 4. A Media Educator who is willing to search and research al l aspectsof Spirituality and all speheres in Social Communication.

11/3/2014

14

We study media

because media goes

to great length to study us

28

Media education is “the process of teaching and learning about media; media literacy is the outcome – the knowledge and skills learner acquire.”

David Buckingham, 2003

11/3/2014

15

Media Education is

education to truth

11/3/2014

16

11/3/2014

17

YOU CAN BE A MEDIA PRACTITIONER!

YOU CAN BE A MEDIA EDUCATOR!

11/3/2014

18

SOURCESRamon R. Tuazon. Country Report on Information Access: Philippines for the 5th Asia- Pacific Information Network (APIN) Meeting and ICT Literacy Workshop, November 23-26, 2010, Manila. Mr. Tuazon is currently the President of the Asian Institute of Journalism and Communication, Manila

Prof. Anthony Roman (2008). Deconstruction of Media Images. UST Graduate School, Manila.

Bro. Sheldon Tabile, O.Carm. (2009). Notes on Deconstruction. ICTC, Manila.

Fr. Toots Buenafe, O.Carm. (2005, 2008). Titus Brandsma Media Education Courses, Manila.

Rowena Ladaga, Jofti Villena, Bituin Quinto, Louis Viray (2001-2010). Titus Brandsma Research Team and Media Educators’ Team Continuing Application and Evaluation.

^ Baudrillard, Jean . "XI. Holograms." Simulacra and Simulations.transl. Sheila Faria Glaser. http://www.egs.edu/faculty/baudrillard/baudrillard-simulacra-and-simulation-11-holograms.html retrieved May 2, 2007

SOURCES

His Holiness, Pope Benedict XVI. MESSAGES FOR THE WORLD COMMUNICATION DAY (2008, 2009, 2010, 2011). The World Communication Day is celebrated by the Catholic Church every Ascension Sunday. As a tradition, the Pope writes his official message every January 24, the feast of St. Francis de Sales, the patron of Writers and Journalists but this will be only read during Ascension Sunday.

International Conference on Communication for Development in the Information Age: Extending the Benefits of Technology for All. 07-09 January 2003 Eds. Basavaprabhu Jirli Editor in Chief, Diapk De, K. Ghadei and Kendadmath, G.C., Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi, (India). Global Communication Research Association Centre for International Communication, MaCquarie University, Sydney, Australia

Rev. Karin Achtelstetter is Media Relations Officer of the World Council of Churches (WCC), Geneva, Switzerland. (Rev. Karin Achtelstetter is the General Secretary of the World Association for Christian Communication (WACC), paper presented at the 5th Commission meeting of the Interfaith Action for Peace (IFAPA) held in Mombasa, Kenya, 11th-14th March 2011

Aram I, 2005. “Our Common Calling.” In Ucko, Hans (Ed.) (2006). Changing the Present, Dreaming the Future. A Critical Moment in Interreligious Dialogue. Geneva: World Council of Churches.

Islam and Media Working Group. (2011 Istanbul, 2010 Braga, 2009 Mexico, 2008 Stockholm

11/3/2014

19

SOURCES

McCann Erickson Study given by Ms. Emily Abrera last August 9, 2005, AMRSP Seminar

Fr. Eli Cruz, SDB . lectures given in various SIGNIS assemblies

AAAA Media Fact Book

Sr. Consolata Manding, FSP Lecture on “Spirituality in the Media Age” given during the Spirituality Forum 4 – Spirituality & Globalization

Philippine Internet Review: 10 years of internet in the Philippines

Gerry Lanuza. The Mediatization of the Youth. Department of Sociology, UP-Diliman

Fr. Stephen Cuyos, MSC. Talk on Social Media and Evangeizaton. 5th Carmelite Communication Day, August 26, 2012, Titus Brandsma Center, Quezon City.

Howie Severino. Talks during the 5th Mindanao summer Institute of Journalism , AdDU, Davao City in May 2012 and 6th Carmelite Communication Day in TBC Quezon City in September 2012.

WELCOMEWELCOMEWELCOMEWELCOME

to theto theto theto theTITUS BRANDSMAMEDIA EDUCATION

SEMINAR - WORKSHOP

11/3/2014

20

THANK YOU!!!THANK YOU!!!THANK YOU!!!THANK YOU!!!