Session Title A or Session Title B: A/B Testing with Concorde Career Colleges
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Transit Integration's Role in Bike Share
Gina Meronek
BCycle, IT Manager
Waterloo, WI
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• Bike share system basics
• Options for interoperability
• Current models: bike share + transit
• Upcoming integrations
Summary
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• Riders control a $1200 transit asset
• Registered accounts required
• Casual Users vs. Members
• Routes are defined by the individuals
Bike Share Users
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Bike Share Access
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Bike Share Fees & Payments
• Memberships vs. pay-as-you-go
• Payments timing variations
• Discounts for users
• Credit card use is dominant
• Cash payments via PayNearMe
• Future = Transit Wallet
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• Partner with cities
• Often operated by non-profits
• Multiple funding sources
• Growing partnerships with local transit
Bike Share Systems
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• Attract more riders
• Repeat use is second nature
• Safe & effective routes
• Payment options fit customers
• Provide new understanding of ecosystem for riders & transit
Interoperability Goals
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• Transit data feeds: GTFS, GBFS
• Smart cards: RFID
• Mapping solutions: waypoints vs routes
• Shared accounts
• Back-office payment integrations
• Mobile ticketing: access vs. membership
Options for Interoperability
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• Metro + BCycle + BTS
• TAP Transit Card = Bike Share Card
• Change card at any time
• Metro sets pricing
• Separate membership
Current Models: LA Metro
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• TAP account becomes central “purse”
• Account value instead of stored value
• Leverage payment methods from transit
• Shared discounts & fare transfers
• Data transparency for multi-modal analysis
• Pattern for future reciprocity
LA Metro Integration: Next Phase
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• Houston & San Antonio + Moovel + BCycle
• Deep linking: curated flow between apps
• RideTap SDK: Public & private mobility options
• First phase: no user information
• Shared registration in future?
Upcoming Integrations
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• RTC Las Vegas + Masabi + Transit App + BCycle
• Mobile registration, payment, ticketing, routing
• Each provides their specialty
• Each attracts new audience
Upcoming Integrations
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• Integrations are ongoing partnerships
• Must solve problems for the rider
• Iterate to evolve options for access & payment
• Mobile apps must be part of the solution
Key Conclusions