Titan Octane

8/3/2019 Titan Octane

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TITAN OCTANE

Communication Plan


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Introduction Titan Industries is the worlds fifth largest watch company

The umbrella brand Titan brought about a paradigm shift in theIndian watch market, offering quartz technology with

international styling


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The Titan brand comprises several collection and subbrands,are:

-Titan Edge The world's slimmest watch which stands for the

philosophy of "less is more

-Titan Raga the feminine and sensuous accessory for today'swoman

-Nebula crafted in solid 18k gold and precious stones

-Several other popular collections like Xylys, Heritage,Aviator, Regalia, Octane & WWF also form a part of the Titan

wardrobe


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Market share of Titan Watches

Titan watches account for a 60% share of the total Indian

market and are also sold in about 40 countries throughmarketing subsidiaries based in London, Aden, Dubai and

Singapore


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Competitors

Citizen

Swatch

Giordano

Police

Timex


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Segmentation and Targeting

Geographic : Metros and Mini-metros

Demographic: Male, Age group 22-28 years

Socio-Economic: Professionally qualified juniors to

mid level executives

Behaviour: Usage pattern both work wear

and casual wear


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Current Positioning

Titan Octane is positioned as a Style statement for the urban

Indian male who wants to stand apart from the crowd


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TITAN OCTANE


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What are we communicating?

Every person should enjoy the life which he wants and should

live for himself, leaving behind his professional life andworries


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What is my Brand positioned as?

Brand is positioned as an accessory which represents ones

personality


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What is my brand proposition?

Feeling of happiness

Feeling of being yourself


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Our ConsumerInsight

Life is full of duties and responsibilities

We have restrictions everywhere

Freedom is our birth right & Lets experience it


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Promotions

When was the last time you,

LIVED FOR YOURSELF

Sharing your ideas and views


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Aston Band for the ongoing India-West Indies series and also

sponsoring some highlights moments on the extra inning show

Ground sponsor

In Mall create a spa stall for men n invite them and in there

titan pics and banners will be displayed

SMS and mailers


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Brand Ambassador


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TVC Commercial Plan


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Channels Rate Ad Seconds No of spots Total

PIX 800 30 30 7,20,000

HBO 1000 30 30 9,00,000

NDTV 24X7 630 30 30 5,67,000

CNN IBN 600 30 30 5,40,000

VH1 400 30 30 3,60,000

Tens Sports 450 30 30 4,05,000

SETMAX 1300 30 30 11,70,000

Zee Cinema 1400 30 30 12,60,000

ESPN 590 30 30 5,31,000

Star World 1300 30 30 11,70,000

Cumulative

Total

76,23,000


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Print Ads Plan


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Cities Newspapers Rate size Total

Ahmedabad Diyva Bhaskar 1292 15 * 25 4,84,500

Sandesh 900 15 * 25 3,37,500

Banglore Vijay Karnataka 1700 15 * 25 6,37,500

Banglore 1800 15 * 25 6,75,000

Prajavani 1530 15 * 25 5,73,750

Hyderabad Deccan Herald 1500 15 * 25 5,62,500

Mumbai HT Cafe 550 15 * 25 12,06,250

Bombay Times 2200 15 * 25 8,25,000

Kerala Malayalam

Manorama

1635 15 * 25 6,13,125

Delhi NBT 870 15 * 25 3,26,250

HT City 1200 15 * 25 4,50,000

Kolkata ABP 1850 15 * 25 6,93,750

Cumulative

Total

73,85,125


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Bibliography

www.titan.co.in

www.wikipedia.com

www.clearchanneloutdoor.com/rates


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Thank you

Titan Octane

Documents

Transcript of Titan Octane