Titan Company Ltd.

Titan Company is the fifth largest integrated own brand watch manufacturer in the world Owns India’s two most loved and respected brands – Titan and Tanishq It is a joint venture between the Tata Group, and theTamil Nadu Industrial Development

Corporation Titan was established in the year 1984, becoming the third Indian watch manufacturer

after HMT and Allwyn

Business Divisions

Watches & Accessories Division

The brand Titan enjoys a 60% market share in the organised watch market in India.

Titan Edge the world's slimmest watch (at 3.45mm) that epitomizes the philosophy less is more.

Titan Raga A feminine and opulent accessory for today's affluent woman

Nebula Watches crafted with solid 18k gold and precious stones

Sonata India's largest selling watch brand to suit the common man's wallet

Xylys A Swiss-made, impeccably designed watch for the connoisseur and new age achiever

Fastrack Watches created to accessorise the trendy youth of today

Helios India’s multi-brand watch retailer offers an unmatched range of the latest designs across 30 international brands in addition to in-house brands

The watches & accessories division also markets some well-known international brands such as Tommy Hilfiger, Timberland, Police and FCUK under a licensed agreement

Jewellery Division

Tanishq is today a hallmark of trust, an island of purity (Gas). They focus on quality a lot

Titan felt a need and created a means to offer elegant gold jewellery to smaller towns and rural markets. The recent launch of a retail initiative - Goldplus caters to the need

Zoya, by Tanishq is a chain of luxury jewellery boutiques which targets elite, discerning ladies seeking designer wear of international standards. It boasts the finest quality in India and is on par with the best in the world. Zoya stores are located in two cities, Delhi and Mumbai in India

Eyewear Division

Titan Eye+, the third major venture of consumer business by Titan Company, was launched into the organized eyewear segment in March 2007.

Titan Eye+ offers Indian consumers a world class optical retail experience through products which showcase the best in contemporary design & style, coupled with optical expertise guaranteed thanks to the technical collaboration with Sankara Nethralaya, India's premier eye care institute.

Introduced pioneering concepts such as the open touch-feel-browse format, complete transparency in pricing, style, free insurance on spectacles etc. It has recently introduced the remote online eye testing facility.

Titan Eye+ stocks a selection of fashion and prescription frames as well as sunglasses from internationally renowned apparel brands such as Esprit, Tommy Hilfiger, Hugo Boss, Versace and Armani.

Precision Engineering Division

Titan initiated a PRECISION ENGINEERING DIVISION in 2005, catering to global majors across industry verticals like aerospace, automotive, oil & gas, engineering, hydraulics, solar and medical instruments.

Subsidiaries

Titan Timeproducts Limited - Titan Time Products (a 100% subsidiary of Titan Company) specialises in manufacture of electronic-board assemblies for industries such as automotive, industrial electronics, telecommunication, consumer goods, medical, and defence.

Favre-Leuba - Favre Leuba AG (FLAG) is a 100% subsidiary of Titan Company Limited. The company is head quartered in Zug, Switzerland and owns the Favre Leuba brands, one of the oldest Swiss watch brands. 

Another Brand

SKINN – French perfumes

Titan sells from its site as well – titan.co.inDelivery partners are ups, delhivery and blueDartCoD, 7 Day return policy etc. all are present

Why Titan? (Some gas)

The talent management at Titan Company aims at creating a large pool of potential leaders. Robust leadership-development systems that accelerate the growth of current and future leaders, the performance culture that is calibrated through rigorous processes, and the innovative reward mechanisms at Titan Company are some of the best customs in the corporate universe.

The company encourages internal mobility as a means of building expertise, generating synergy, and promoting self-improvement

Titan Company has been rated highly by the Gallup engagement survey - with scores for satisfaction, loyalty and advocacy far higher than the average scores of Gallup India

House of Tata

Rebranding

After 25 years, Titan Industries Ltd. changed its name to Titan Company Ltd. in August 2013 to more closely reflect the range of lifestyle products the company sells and plans to sell. It also unveiled a new logo at this time

Old logo

New logo

1. About 80-82% of Titan's Revenues and Profits come from Jewellery business spanning across chain of stores comprising Tanishq, Gold Plus and Zoya

2. Titan's 15% revenue comes from Watches business. It has about 60% market share in the organised market

3. Balance 3-5% Revenues come from Eye wear division and Precision Engineering Department. The Eye wear business is still a loss making one.

4. In Q1 2014, titan achieved the distinction of having 1000 specialised stores. The only one in the county to do so.

Some useful links:

Tanishq Marketing: Agency is Lowe Lintas

Latest Diwali ad: https://www.youtube.com/watch?v=uTLDV2SoOrU http://www.coolavenues.com/know/gm/sanjeev-tanishq-1.php http://www.thehindubusinessline.com/features/weekend-life/tanishq-makes-a-point/

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