Tips & Tools for Facebook Marketing Success
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Transcript of Tips & Tools for Facebook Marketing Success
Tips & Tools for Facebook Marketing Success
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This webinar will be available afterwards at marketing.wtwhmedia.com & email
Q&A at the end of the presentation
Hashtag for this webinar: #SMWebinar
Before We Start
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Lance Brown@WTWH_SocialGuru
Heather Centorbi@WTWH_SocialXprt
Stacy Combest@WTWH_SCombest
Presenters
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Overview Design & set up
EdgeRank
Posting best practices
Facebook advertising tips
“New” Facebook Insights
Role of Tabs
Tips to grow your page
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Engineering
Who’s On Facebook?
27 3million million
Renewable Energy
3.1 620million thousand
Solar Energy
4.4 920million thousand
Wind Power
1.2 280million thousand
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Potential customers look online
Customers want to be heard
Why Create a Facebook Page
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Have a Purpose
What is your goalin creating a businessFacebook page?
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Improve SEO
Engage community
Strengthen relationships
Have a Purpose
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Relationships are seen by all
ROI-related metrics
Have a Purpose
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Keep your posts organized
Help from repeating content
Create a Content Calendar
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Evergreen content
Just-in-time/Trending content
Top priority
Repurpose content
Content Calendar
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Logo◦ Rarely change
Cover image◦ Be creative!
Designing Your Page
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Page name
Category = BetterGRAPH SEARCH results
About section◦ Keep it short◦ Add website first
Building Your Page
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Custom URL◦ Like the nameVERY hard to change
Basic info◦ Company overview◦ Awards, Products..
Contact info
Building Your Page cont.
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What is it?◦ Search that filters people &businesses based on phrases orcombination of keywords
How to use it:◦ Identify and learn about fans, potential business partners and competitors
Graph Search: Weapon of Success
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Build your audience
Increase brand loyalty
Identify the people to
connect with your brand
Graph Search: Improving Your Marketing
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Post settings
Moderation blocklist
Privacy gating
Notifications
Adjust Page Settings
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Manager
Content Creator
Moderator
Advertiser
Insights Analyst
Add Administrators
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Feature other businesses and profiles
Interact with other pages
◦ Comment
◦ Like
◦ Share
You are Not Alone on Facebook
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EdgeRank vs. Story Bumping
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EdgeRank
What is EdgeRank?
Based on:◦ Affinity Score ◦ Edge Weight ◦ Time Decay
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EdgeRank Today, Story Bumping Tomorrow Still uses EdgeRank
algorithm Popular page posts
have a higher chance of being shown even if they are a few hours old
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Boost Your EdgeRank Score
Photos & videos vs. text & links
◦ Stock photos◦ Memes◦ Infographics
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EdgeRank Booster Tools
EdgeRankChecker Infogr.am Memegenerator.net YouTube
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Managing Your Facebook Page
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Posting to Facebook
Frequency
Time to post
Scheduling
Thursday and Friday’s engagement is 18% higher.
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Gaining Visibility
Targeting Promoting Tagging Using hashtags Including a call-to-action
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Facebook Posting Tips
Use reasonable moderation
Be diverse
Be transparent
Be human
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Facebook Management Tools
Socialoomph Seesmic Buffer
Sprout Social Hubspot HootSuite Spredfast
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Facebook Ads
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Facebook Ads – Why?
Increase fans Site traffic E-newsletter subscriptions Promote event/news/app, etc. Branding
Facebook Ads:https://www.facebook.com/advertising
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Say NO to blues & whites
Say YES to “pop” colors
Facebook Ads – Best Practices
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Simple Contrast Faces Humor Close-up Relevant
Facebook Ads – Best Practices
Our Best Ad to date
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Facebook Ads – BONUS! New Facebook Ad Image Sizes
1.
1.
2.
2.3. 3.
Credit: http://mashable.com/2013/09/10/facebook-ad-bigger/
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Facebook Ads – Best Practices
Test, Test, Test! A/B Test
◦ Images◦ Headlines◦ Copy◦ Call-to-actions
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The Cloud Technique◦ Interests
(don’t forget to include your competitors’ pages)
◦ Geographies◦ Workplaces◦ Job Titles
Facebook Ads – Best Practices
Be Creative & Use Combinations
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NEW TOOL!◦ Facebook Conversion Pixels
Facebook Ads – Conversion TrackingFacebookAd ROIStep-by-step guide:
www.socialmediaexaminer.com/how-to-track-your-facebook-ad-conversions/
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“Who is engaging with us?”
Facebook Insights
“Is my page a success?”“Is our engagement
effective?”“Does our content strategy work?”
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Overview
PagePage LikesTotal Likes
Net Likes
Where Likes Came From
Post Reach
How Many Saw
Posts
Likes, Comments,
& Share
sHides, Reports, &
Unlikes
Total Reach
Page Visits
Tabs Viewe
d
Actions on Page
External
Referrers
PostsWhen Fans are
Online
Days
Times
Post Types
Stats ofAll Posts
PeopleYour Fans
Age & Gende
r
Geography
& Langu
age
People Reached
Age & Gende
r
Geography
& Langu
age
People Engaged
Age & Gende
r
Geography
& Langu
age
Facebook Insights
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QUESTION ANSWER (tab)
When is optimal time to post? “When Your Fans Are Online”
Who is liking my page? “Your Fans”
Who is engaging with my page? “People Engaged”
What days are my fans engaging? “Post Reach”
What are people looking at on my page?
“Page Visits”
What is my engagement rate? “Posts” (Drop-down menu)
Facebook Insights
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Be creative to answer the “non-obvious”
Facebook Insights
Q: What is the optimal
number of times to post
per day?
Track your unsubscribe and unlike rates each day
Measured against what you’re posting and how often
Find point at which fans begin unsubscribing
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Measure traffic back to site using Google Analytics
Facebook Insights
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Facebook Tabs
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Contests Videos Exclusives E-news Blog E-Commerce Support Tools Promotions
Facebook Tabs
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Facebook Tabs – Creation Tools
Pagemodo• Lots of free, easy-to-edit templates• Paid option offers more tabs
Woobox•Free “Like” gate tabs •Sweepstakes app - $29/mo.
Lurjure•Easy Drag-n-drop design with “Like” gates•7-day free trial, $25/mo.
Static HTML: iframe Tabs•Completely customizable tabs using html•Free and offers online support
Grosocial•Can do most anything tab-related, drag-n-drop design, templates, gates, etc.•30-day free trial, $19.95/mo.
Shortstack•“Fan favorite” of #Toolchat group•Free options, plans start at $15/mo.
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Website Content
(Whitepapers, PR, etc.)
Print ads Email
Signatures Business
cards
EventBanners
Online ads E-Blasts Social Ads Vehicles Embedding Posts
Grow Your Page
Free social media icons: http://social-icons.com/50-free-social-media-icons-mixed-designs
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Auto-play videos
Facebook for business Bloghttps://www.facebook.com/business/news
Keep An Eye Out For…
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Be Creative & Have Fun
“If you never did, you should.
These things are fun,
and fun is good.”- Dr. Seuss
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Questions?
WTWH MediaHeather [email protected] Phone: 440.234.4531 ext. 115Twitter: @WTWH_SocialXprt
WTWH MediaLance [email protected] Phone: 440.234.4531 ext. 108Twitter: @WTWH_SocialGuru
WTWH Media Marketing Bloghttp://marketing.wtwhmedia.com
WTWH MediaStacy [email protected] Phone: 440.234.4531 ext. 119Twitter: @WTWH_SCombest
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This webinar will be available at marketing.wtwhmedia.com & email
Tweet with hashtag #SMWebinar
Join us for future webinars on various social media topics
Learn more about WTWH Media’s social media services:email [email protected]
Thank You
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