Tips to Make a Video Go Viral on YouTube by Steve Young
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Transcript of Tips to Make a Video Go Viral on YouTube by Steve Young
![Page 1: Tips to Make a Video Go Viral on YouTube by Steve Young](https://reader037.fdocuments.net/reader037/viewer/2022100218/5556b2ded8b42a9c798b5486/html5/thumbnails/1.jpg)
Going
VIRAL on YouTube
@STEVEPYOUNG
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87% of online marketers use video content.
- OUTBRAIN, 2012
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217,000,000 VIEWS ON YOUTUBE
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250,000 VISITS FROM YOUTUBE
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THOUSANDS OF NEW SIGNUPS
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Our five
VIRAL video principles
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72 hours of video are uploaded to YouTube every minute.
- YOUTUBE, 2012
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http://www.youtube.com/watch?v=2aa8os53_Ac
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A viral video is a video that moves your tribe.
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1
HIGH-QUALITY video production
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9 out of the top 10 viral videos on YouTube in 2012 were professionally created.
- MASHABLE
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2
PERFORMER Think like a street
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PRODUCT SHOTS No #!@&ing
Photo source: Jokin BCN
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1/3 OF AD IS THE KISS
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• 45% INCREASE IN HOSTING SALES
• 40% INCREASE IN DOT-COM SALES
• 35% INCREASE IN NEW MOBILE CUSTOMERS
•10,000 NEW CUSTOMERS
GO DADDY RESULTS
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3
UNFORGETTABLE Be
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“Safe is risky.” - SETH GODIN
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http://www.youtube.com/user/DollarShaveClub?v=ZUG9qYTJMsI
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GILLETTE DOLLAR SHAVE CLUB
CELEBRITY SPOKESMAN CEO IS THE SPOKESMAN
vs
“BRAUN-ENGINEERED” “F**KING GREAT”
5,070 VIEWS ON YOUTUBE 9,473,050 VIEWS ON YOUTUBE
*YouTube views as of 2/27/2013
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4
HUMAN REAL Be real like
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5
PROMOTE like a Kardashian
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Photo source: larskflem
EMAIL JOURNALISTS PERSONALLY 1 WEEK BEFORE
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AIM FOR COVERAGE ON 2-3 SITES
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EMAIL Find anyone’s
http://www.rapportive.com
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1 2 3
PERFORMER Think like a street
PRODUCED Professionally
UNFORGETTABLE Be
4
HUMAN Be
5
PROMOTE Don’t forget to
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EepyBird
INSPIRED BY
Mark Malkoff
Kevin Allocca
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Created over 50,000 videos & photos
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STEVE YOUNG DIRECTOR OF PRODUCT MARKETING TWITTER: @STEVEPYOUNG EMAIL: [email protected] WEBSITE: WWW.SMARTSHOOT.COM
Thank you