Tips, techniques, and tools for measuring what works in social, presented by Apryl Pilolli
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SOCIALMEDIA.ORG/SUMMIT2016 ORLANDO JANUARY 25–27, 2016 Tips, techniques, and tools for measuring what works in social APRYL PILOLLI COX MEDIA GROUP
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Transcript of Tips, techniques, and tools for measuring what works in social, presented by Apryl Pilolli
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Tips, techniques, and tools formeasuring what works in social
APRYL PILOLLICOX MEDIA GROUP
SOCIAL MEDIA IS THE#1 ONLINE ACTIVITY
Prior to 2008, pornography had this title
74 PERCENT OF ONLINE ADULTS USE
SOCIAL NETWORKING SITES
80% OF THE FORTUNE 500 IS ON FACEBOOK & TWITTER
SOCIAL ANALYTICS IS STILL IN ITS ADOLESCENCE
MEASURING SOCIALIS A MAJOR CHALLEGE
IT’S COMPLICATED
TECHNIQUES FOR MEASURING SOCIAL
MEASURE WHAT MATTERS1
MORE FANS?
PROVIDE INSIGHTS NOT JUST DATA
2
DATA OVERLOAD
ACTIONABLE INSIGHTS
BE DATA-INFORMEDNOT DATA-DRIVEN
3
DATA CAN MISLEAD
GET HUMAN FEEDBACK
USE MULTIPLE DATA SOURCES
4
USE PSYCHOGRAPHIC & DEMOGRAPHIC DATA
ALWAYS RE-EVALUATEYOUR REPORTS
5
ADJUST YOUR REPORTS AS YOUR GOALS CHANGE
MEASURE WHAT MATTERSPROVIDE INSIGHTS NOT JUST DATABE DATA-INFORMED NOT DATA-DRIVEN
USE MULTIPLE DATA SOURCES
ALWAYS RE-EVALUATE YOUR REPORTS
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