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Tips para una Buena Pagina Web
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Transcript of Tips para una Buena Pagina Web
Using OnlineUsing OnlineCommunications EffectivelyCommunications Effectively
James SneeringerDirector, Online Communication
U. S. C h a m b e r o f C o m m e r c e
A Web site can:Be on all the time – a communications “backstop”Communicate your message – your “push”Communicate your message your pushProvide information and resources – visitors “pull”M k l j i d t gi t tiMake sales – joins and event registrationsProvide insight – Web analyticsConnect people
AACCLA Management Training Institute 2009
U. S. C h a m b e r o f C o m m e r c e
Why just one?Targeted Web sites can increase engagement g gand search rankingMake use of free or Make use of free or low-cost solutions –TypePad, Ning, TypePad, Ning, Wordpress, etc.
AACCLA Management Training Institute 2009
U. S. C h a m b e r o f C o m m e r c e
Updating your siteFrequently updated Web sites score better in search engines and have more return gvisitsUse a Web CMS to empower your staffUse a Web CMS to empower your staffA blog or Twitter account can be a great tool for frequent updatestool for frequent updatesPush out updates – ask for visits
AACCLA Management Training Institute 2009
U. S. C h a m b e r o f C o m m e r c e
Beyond the Web siteHow will people find you online?y
Search enginesReferrals—links, adse e a s s, adsDirect
•E-mail links•Typing your Web
address
AACCLA Management Training Institute 2009
U. S. C h a m b e r o f C o m m e r c e
Beyond the Web siteBlog Campaign site Coalition E-mail
f
Social NetworksMembers
Newsfeeds
Social Networks
Allies Twitter
Organic Search
tte
Search AdsBanner Ads
AACCLA Management Training Institute 2009
U. S. C h a m b e r o f C o m m e r c e
Beyond the Web siteYour additional Web sites
Engage specific audiencesBlog
g g pHigher search relevanceInterlinking for search rank
Campaign site
Interlinking for search rankBetter staff engagement
Coalition
AACCLA Management Training Institute 2009
U. S. C h a m b e r o f C o m m e r c e
Beyond the Web siteWeb sites of others
Ask friends and members to link Members
to you – and you link to themMake and distribute Webstickers
Allies
Run ads on popular Web sitesBanner Ads
AACCLA Management Training Institute 2009
U. S. C h a m b e r o f C o m m e r c e
Beyond the Web siteSearch engines
Make your site easy to index –Organic Search
y yWeb standards
• http://validator.w3.org/• http://www.google.com/support/webmasters/bin/answ
Search Adsp // g g / pp / / /
er.py?answer=35769
Ensure your text includes exact search termssearch termsGet many inbound linksBuy ads when all else fails
AACCLA Management Training Institute 2009
Buy ads when all else fails
U. S. C h a m b e r o f C o m m e r c e
Beyond the Web siteInboxes, old and new
Push information out to your E-mail
yengaged audienceDrive traffic to your site(s)
T itt
Social Networksy
Engage and converse•Social media works best when it’s
Newsfeeds social!
•Reward supporters who engage
Newsfeeds
AACCLA Management Training Institute 2009