launchfire.com

4 quick tips

on securing House Media

for Your digital proMo

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If you’ve been faced with the

task of securing house media

for your digital promotion, you

know how challenging it can be

to get those spots.

Here are some quick tips to make it easier next time

you need to grab advertising space.

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1request spots in advanceHouse media campaigns and content is planned well

in advance so don’t send a last minute request and

expect to be included!

Give them lots of time to incorporate your promotion

advertising into the company email newsletters,

blog posts, press releases and website.

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Have a clear Business case for Why You need the spots

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Be ready to explain why you should get those spots to

advertise your promo. Have an idea about what spots you

want and why.

For example, if you are asking for a dedicated email blast

explain that it’s the best way to promote your promo.

Talk about your target audience and how the spots

you’re asking for will help connect those consumers to

your promo.

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explain What’s in it for the channel

3

After you explain why you need the spots, move on to

why they should care.

Are you asking for a spot in the email blasts? Tell them

about how your promo will drive email list opt-ins.

Trying to secure in-store integration? Talk about how

the promo will improve in-store engagement and

increase basket size.

People are more inclined to help you when they see a clear benefit.

get top level Buy in

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Finally, a surefire way to ensure you get house media is

getting the support of higher ups. If the VP of Marketing

wants you to get the media — you will!

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