TIPS: IMPACT OF COVID-19€¦ · The online survey designed and analyzed by MMGY Travel...
Transcript of TIPS: IMPACT OF COVID-19€¦ · The online survey designed and analyzed by MMGY Travel...
Research and analysis conducted by:
Travel Intentions Pulse Survey (TIPS): Impact of COVID-19
KEY FINDINGS – March 27, 2020
TIPS: IMPACT OF COVID-19
The U.S. Travel Association has engaged MMGY to conduct an ongoing survey to monitor the impact of COVID-19 on U.S. travelers. The online survey designed and analyzed by MMGY Travel Intelligence is conducted bi-weekly among 1,200 U.S. residents who have taken an overnight trip for either business or leisure in the past 12 months. The maximum error at the 95% level of confidence for a sample of 1,200 is +/- 2.83%.
Source: MMGY Travel Intelligence
KEYINSIGHTS
• The likelihood of taking a leisure trip in the next 6 months has declined by more than 50% in past month
• Travelers feel safest now in personal vehicles and least safe on cruises and international flights
• Business travelers generally feel safer traveling than leisure travelers
Source: MMGY Travel Intelligence
KEYINSIGHTS
• Slowdown in spread of COVID-19 will have the most impact on travel decisions in next 6 months
• Travelers are just as concerned about family members contracting COVID-19 as they are about getting it themselves
• Younger travelers are more likely to worry more about others, but they are also concerned about their own health
Source: MMGY Travel Intelligence
The Likelihood of Taking a Domestic Business Trip in the Next 6 Months Has Declined Materially In Past Month*
Source: MMGY Travel Intelligence
82%
39%
Take a Domestic Leisure Trip(% Top 2 Box; 5-point Scale)
Wave I MMGY Travelhorizons (Feb 2020);n=1,771
% of travelers who say they are likely to travel domestically for leisure in next 6 months
* Among those taking a leisure trip in past 12 months
40%26%
Take a Domestic Business Trip(% Top 2 Box; 5-point Scale)
Wave I MMGY Travelhorizons (Feb 2020); n=1,771
Wave I U.S. Travel Assoc TIPS (Mar 2020); n=1,200
Likelihood of Doing Each of the Following Activities in the Next 6 Months
Source: MMGY Travel Intelligence
1.851.931.941.98
2.142.152.182.182.212.24
2.302.342.362.37
2.473.01
3.093.14
3.36
Take international business tripTake a cruiseTravel by bus
Take a group tourAttend a conference or convention
Take an international flightTravel by train/rail
Visit a theme/amustement parkAttend an off-site business meeting
Take international leisure tripAttend a live theater performance
Attend a life sporting eventAttend a live concert
Take domestic business tripStay in a vacation home/condo
Take domestic leisure tripTake a domestic flightStay in a hotel/resortVisit a bar/restaurant
Mean Score; 5-point ScaleN=1,200
3/27/2020 (benchmark survey)
Business Travelers More Likely than Leisure Travelers to Engage in All Activities
Source: MMGY Travel Intelligence
0%
10%
20%
30%
40%
50%
60%% Top 2 Box; 5-point Scale
3/27/2020 Overnight Business Travel in Past 12 Mo. (n=583) 3/27/2020 Overnight Leisure Travel in Past 12 Mo. (n=1,169)
% of travelers who say they are likely to do each of the following activities in the next 6 months
Perceived Safety of....
Source: MMGY Travel Intelligence
10%12%
13%13%13%13%13%
14%14%14%
15%16%16%
17%18%
20%25%
29%40%
68%
International flightsCruises
Trains/railwaysPerformance/movie theater
Indoor concerts/festivalsConferences or conventions
SchoolsDomestic flights
Indoor sporting eventsShopping malls
Bars/restaurantsOutdoor concerts/festivalsOff-site business meetings
Places of worshipOutdoor sporting events
Hotels/resortsVacation rental homes/condos
Grocery stores/supermarketsParks
Personal cars
% Top 2 Box; 5-point ScaleN=1,200
3/27/2020 (benchmark survey)
% of travelers who say they feel safe in each of the listed locations or activities
Business Travelers Generally Feel Safer Traveling Than Leisure Travelers
Source: MMGY Travel Intelligence
0%
10%
20%
30%
40%
50%
60%
70%
80%% Top 2 Box; 5-point Scale
3/27/2020 Overnight Business Travel in Past 12 Mo. (n=583) 3/27/2020 Overnight Leisure Travel in Past 12 Mo. (n=1,169)
% of travelers who say they feel safe in each of the listed locations or activities
Slowdown in Spread of COVID-19 will have the Most Impact on Travel Decisions During Next 6 Months
Source: MMGY Travel Intelligence
29%
31%
32%
33%
35%
36%
46%
46%
47%
Concerns for my job security
Easing of international travel restrictions
Concerns for financial health of employer
Great travel deals
Availability of flights to destinations…
Easing of domestic travel restrictions
CDC reducing risk advisroy level
Slowdown of COVID-19 worldwide
Slowdown of COVID-19 spread in U.S.
Impact on Taking a Business Trip(% Top 2 Box among those who took a business trip in past 12 months; n=567)
3/27/2020
26%
32%
37%
43%
43%
45%
46%
55%
61%
63%
Availability of cruises to destinations…
Concerns for my job security
Easing of international travel restrictions
Availability of flights to destinations…
Concerns for personal financial situation
Great travel deals
Easing of domestic travel restrictions
CDC reducing risk advisroy level
Slowdown of COVID-19 spread in U.S.
Slowdown of COVID-19 worldwide
Impact on Taking a Leisure Trip(% Top 2 Box among those who took leisure trip in past 12 months; n=1,111)
3/27/2020
% of travelers who cite each factor as having an impact on their decision to travel in the upcoming 6 months
Travelers Are Just As Concerned About Family Members Contracting COVID-19 As They Are About Getting It Themselves
Source: MMGY Travel Intelligence
6% 7%
20%26%
36%
1 Not at allConcerned
2 3 4 5 ExtremelyConcerned
For Others in My Household
3/27/2020µ = 3.83
8% 10%
27%23%
32%
1 Not at allConcerned
2 3 4 5 ExtremelyConcerned
For Myself
3/27/2020µ = 3.61
Younger Travelers Are More Likely to Worry More About Others, But They Are Also Concerned About Their Own Health
Source: MMGY Travel Intelligence
68%
64%
62%
67%
18-34 34-49 50-64 65+
For Others in My Householdby Respondent Age (% Top 2 Box)
3/27/2020
56% 58%
49%
59%
18-34 35-49 50-64 65+
For Myselfby Respondent Age (% Top 2 Box)
3/27/2020
Community Restrictions Imposed as of Date Survey Taken
Source: MMGY Travel Intelligence
1%
11%
25%
32%
44%
62%
72%
75%
76%
80%
87%
No restrictions in my area
Grocery stores/supermarkets closed
Medical/dental offices closed
Community quarantines that restrict movement
Residents asked to shelter-in-place
Shopping malls closed
Amusement venues closed
Movie/performance theaters closed
Bars and restaurants closed
Size of gatherings
Schools closed
3/27/2020
Respondent Demographics
Source: MMGY Travel Intelligence
48% 52%
0% 0%
Female Male Transgender Prefer not toanswer
Gender
3/27/2020
25% 24%29%
22%
18-34 35-49 50-64 65+
Age
3/27/2020
70%
9%21%
Married Living w/partner Single
Marital Status
3/27/2020
8%18% 16% 16%
42%
<$25k $25k-$54,999 $55k-$74,999 $75k-$99,999 $100,000+
Household Income
3/27/2020
31%
69%
Under age 18 None
Children in Household
3/27/2020
71%
10% 18%
Employed Not Employed Retired
Employment Status
3/27/2020