Press releases& press lists

Barcamp Antwerpen 2010

Me

• @goedles

• Communicatiemannen.be

Structure

• The inversed triangle

Intro:

5 w’s + how

Title - short but comprehensive, striking

Subtitle

Quotes - detailed info

Background information

Always ...

• ... Add press release at the top

• ... Put the title in the subject field

• ... Put contacts in bcc

• ... Mention place and date in the intro

• ... Mention contact details at the end

• ... Add a link where pictures can be downloaded

• ... Add the text in pdf as attachment

Never ...

• ... Add large attachments

• ... Write in 2nd person, “you can ...”

• ... Be too commercial

Avoid ...

• .... Blablabla Copy - paste KISS: Keep It Simple and Short

• ... Passive tense

• ... Jargon

• ... ‘Useless’ press releases

Terminology

“Elevator pitch”• Short, to the point text with key messages

“Boilerplate”• Short background text at the end of a press release

About Barcamp

BarCamp is an international network of user generated conferences (or unconferences)

open, participatory workshop-events, whose content is provided by participants about

various topics, such as open source, applications, health care and political organizing.

Press Release

TitleSubtitle

Place, date - Who what where why when how intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro intro

Quote xxxx: “More on who and why and how”

Information on where and when

Background information.

- end -

Boilerplate

Download visuals in high resolutions here:Watch a movie about here:

Journalists, for more information, please contact:

Press lists

Imagine the articles you want to see: Where would you read it? What would be the angle?

• Target group?• Topic?

Define media Define the right journalists to contact

Possible: one news fact, two press releases

Press lists

• General e-mail addresses• Journalists aren’t always at their desk

• Direct e-mail addresses• Journalists specialize

More

http://www.communicatiemannen.be/2009/04/08/het-persbericht-33-dos-en-donts/

Questions?