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Tips and Guidelines for Creating and Organizing a Strong Effective Portfolio

Appealing Portfolio: Know-how Basics

As a designer, you must create an effective portfolio that clearly outlines your creativity and the level ofcompetence. Students and those who wish to venture in such a business as web design, prospective employerswill only hire you if they are impressed with whateveryou have to show – that competes with otherdesigners’ work. For professionals, creating anattractive one acts as a way to lure new clients byshowing them what you have accomplished in thepast through creation of appealing websites. So, whatentails an effective portfolio?

It is important to specify the reasons behind what youdo with your website. With this in mind, you can havea clear understanding of what your clients want andwhat will make them be glued to your website, andseek your services as a designer for their websites. It is therefore wise to use compelling content on the websitethat will give the necessary details regarding what you do, in form of videos, slide shows, thumbnails tocompliment the short descriptions on the website.

The following are some of the considerations needed for a great appealing website portfolio:

Logo

A good logo should create a clear reflection of what you do while still creating a consistent brand throughout thewebsite. It should therefore be unique, so as to stand out among many others from competing designers. Thelogo should be well visible especially on your homepage and matching with the intended work of the website byuse of appealing related images or designs that will show the client a lot about the website.

About Section

This is a section where you define clearly what you dousing a brief description of the line of work. Thissection should be informative on the kind of work youdo, the target market, the links of the companiesaffiliated to your line of work, and more importantlyyour role to the economy. Most importantly, thissection should be filled with factual details about yourwebsite and should tell the client what to expect ifhe/she wishes to hire your services. You can also addother related sites and social platforms that givefurther details related to your services. Here, it is alsogood to state clearly the mission and visionstatements using brief sentences, which inform theclients about your obligations and the objectives youhave set to achieve after a given period of time.

Services Section

This is an important part of the website that tells your clients the services they should expect once they hire you.

These should be factual as well as specific to the line of work you are dealing with. Give the clients few areas ofyour expertise and state the reasons you consider yourself the best in your field.

Contact Section

Another important part of your website that will inform the clients on the various avenues they can use to reachyou. It is important to include different platforms that can be used to access the website and the support staffincluding email, telephone, or even a Facebook page among other similar platforms. Placing a contact form withdifferent sections where a client can fill is also a good idea that will also help you get opinions and comments frommany clients.

With the above in place, it is good to realize that the logo and tagline will be used by competing designers andpotential employers to judge your competence. Be creative while giving professional facts about your line ofexpertise in order to attract more clients through your website!

About the author

Christopher is a web developer, designer, and SEO specialist. He runs a SEO specific company athttps://www.virginiaseo.org and really enjoys design and marketing.