TippExhowahunterandabearhittheworld

Rsultatsaprs3moisdecampagne2sept20106dc2010

Leteaseratvu13millionsdefois

Lexprienceatfaiteparprsde35millionsdinternautes

217paystouchsparlacampagne(sur224recenss!!!)avecdanslordre:

France:3,6MUS:3,2MAllemagne:2,7MUK:2,7MEspagne:1MCanada:900KAustralie:800KTaiwan:800KBelgique:720KItalie:700K

Avec41340abonnssursachaneYoutube,Tippexsehisseparmilesplusbellesmarquesdumonde.(8mechanedesponsorsdetouslestempsdanslemonde1reenfrance)

Pendantles3premiersjours,lacampagneattwiUejusqu1foisparseconde.PartagesurFacebook:324449

+de5minpassesaveclamarqueTippexpendantlexprience

LESRETOMBES

2starsavec+de1milliondefollowerstwiUentlacampagne

DaprsleJTde20hdeM6:lephnomnedumomentsurInternet

Foratotalofunder700000($960000),includingpromo`ons,itsbecomeaviralhit,notchingupmorethan21mviewsinamonth.Inspiteofachallengingbrief,thisisoneofthemostinnovatesusesofYoutubeinadverWsingandsuccesullyerasesanyimpressionofTippExasastuy,irrelevantbrand.

Ahuntershootsabearhasbeenthetalkoftheoceoverthepastweek,saysGallardo(crea`vedirectoratad.ItsalsoanexcellentexampleofhowtouseinteracWvityonline.GreatcreaWvityoneverylevel.hUp://www.metro.co.uk/tech/841462`ppexyoutubecampaigngreatinterac`vityoneverylevel

ForpossiblytherstWmeinYouTube'shistory,thecommentsec`onisactuallyhelpful,withsugges`onsofac`onstotryoutincluding:eats;watchesTVwith;swimswith;moonwalkswith;showshisassto;isshotby;smokeswith;andtherudeonewhichyou'rethinkingofyestheydothattoo.

hUp://www.contagiousmagazine.com/2010/09/`ppex.php

hUp://tech.fortune.cnn.com/2010/09/03/adventuresinadver`singyoutube`ppex/

YouTubeisgivingsomeofitsadcustomerssomecreaWvefreedom.TipExxmakesadecidedlytradi`onalmediaproduct:acorrec`onuidpopularthroughoutEurope.Butthey'veturnedtoaninnovaWvemarkeWngplanfromYouTubetogettheirmessageoutthere.Itstartswitha(strangelyNSFWlanguage)YouTubevideowhichhas700,000views.ItthenaskstheusertorewritethestorywithanodtoTippEx'sproduct.

hUp://news.cnet.com/830117852_32001563071.html

ThereisastrangeandtroublingrumorthatYouTubeisactuallybeginningtomakemoney.[]However,IamgratefultoMediaBeatforbringingtomyaUen`onthislovelyadfortheLiquidPaperlikeproductTippExanadclearlyconstructedspecicallytotakeadvantageofYouTube'smanyphysicaldimensions.[]TherewasadaywhenitwastheadsespeciallyincountriesliketheU.K.thatelevatedthestylelevelofTV.Now,perhaps,thelovablemessthatisYouTubemightbeconsiderablyli`edbymoreadsofthisquality.

hUp://publicidadrentable.es/publicidadonline/granpublicidadde`ppexenyoutube/

EnpocomsdeunasemanahaalcanzadomsdemediomillndevisitasenYouTubeyestoyconvencidodequeconseguirmuchasms.Qumejormaneradeempezarelndesemana,seorescrea`vospublicitarios,queremosvermscosasasenYouTube(odondesea)muchasms!

hUp://venturebeat.com/2010/09/03/seeyoutubeadscanbecomeawesomeahuntershootsabear

,IspoUedavideothatdemonstratessomeofYouTubespotenWalasanadverWsingplahorm.

IthinktheTippExvideooersagreatcounterexampleofhowadverWserscanactuallyusethesite(Youtube)totheiradvantage.

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