Tipp-Ex - retombées
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Tipp‐Ex how a hunter and a bear hit the world
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Transcript of Tipp-Ex - retombées
Tipp‐Ex how a hunter and a bear hit the world
Résultats après 3 mois de campagne 2 sept 2010 – 6 déc 2010
Le teaser a été vu 13 millions de fois…
L’expérience a été faite par près de 35 millions d’internautes
217 pays touchés par la campagne (sur 224 recensés !!!) avec dans l’ordre :
France : 3,6 M US : 3,2 M Allemagne : 2,7 M UK : 2,7 M Espagne : 1M Canada : 900 K Australie : 800 K Taiwan : 800 K Belgique : 720 K Italie : 700 K
Avec 41 340 abonnés sur sa chaîne Youtube, Tipp‐ex se hisse parmi les plus belles marques du monde. ( 8ème chaîne de sponsors de tous les temps dans le monde ‐ 1ère en france)
Pendant les 3 premiers jours, la campagne a été twiUée jusqu’à 1 fois par seconde. Partage sur Facebook : 324 449
+ de 5 min passées avec la marque Tipp‐ex pendant l’expérience
LES RETOMBÉES
2 stars avec + de 1 million de followers twiUent la campagne
D’après le JT de 20h de M6 : « le phénomène du moment sur Internet »
For a total of under €700 000 ($960 000), including promo`ons, it’s become a viral hit, notching up more than 21m views in a month. In spite of a challenging brief, this is one of the most innovates uses of Youtube in adverWsing and succesffully erases any impression of Tipp‐Ex as a stuffy, irrelevant brand.
« A hunter shoots a bear » has been the talk of the office over the past week », says Gallardo (crea`ve director at ad. It’s also an excellent example of how to use interacWvity online. Great creaWvity on every level. hUp://www.metro.co.uk/tech/841462‐`pp‐ex‐youtube‐campaign‐great‐interac`vity‐on‐every‐level
“For possibly the first Wme in YouTube's history, the comment sec`on is actually helpful, with sugges`ons of ac`ons to try out including: eats; watches TV with; swims with; moonwalks with; shows his ass to; is shot by; smokes with; and the rude one which you're thinking of ‐ yes they do that too.”
hUp://www.contagiousmagazine.com/2010/09/`pp‐ex.php
hUp://tech.fortune.cnn.com/2010/09/03/adventures‐in‐adver`sing‐youtube‐`pp‐ex/
“YouTube is giving some of its ad customers some creaWve freedom. Tip‐Exx makes a decidedly tradi`onal media product: a correc`on fluid popular throughout Europe. But they've turned to an innovaWve markeWng plan from YouTube to get their message out there. It starts with a (strangely NSFW‐language) YouTube video which has 700,000 views. It then asks the user to re‐write the story with a nod to Tipp‐Ex's product.”
hUp://news.cnet.com/8301‐17852_3‐20015630‐71.html
“There is a strange and troubling rumor that YouTube is actually beginning to make money. […] However, I am grateful to MediaBeat for bringing to my aUen`on this lovely ad for the Liquid Paper‐like product Tipp‐Ex‐‐an ad clearly constructed specifically to take advantage of YouTube's many physical dimensions. […] There was a day when it was the ads‐‐especially in countries like the U.K.‐‐that elevated the style level of TV. Now, perhaps, the lovable mess that is YouTube might be considerably li`ed by more ads of this quality.
hUp://publicidadrentable.es/publicidad‐online/gran‐publicidad‐de‐`pp‐ex‐en‐youtube/
En poco más de una semana ha alcanzado más de medio millón de visitas en YouTube y estoy convencido de que conseguirá muchas más. Qué mejor manera de empezar el fin de semana, señores crea`vos publicitarios, queremos ver más cosas así en YouTube (o donde sea) ¡muchas más!
hUp://venturebeat.com/2010/09/03/see‐youtube‐ads‐can‐become‐awesome‐a‐hunter‐shoots‐a‐bear
“…, I spoUed a video that demonstrates some of YouTube’s potenWal as an adverWsing plahorm.”
“…I think the Tipp‐Ex video offers a great counterexample of how adverWsers can actually use the site (Youtube) to their advantage.”
