Tipp-Ex - retombées

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    12-Jul-2015
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Transcript of Tipp-Ex - retombées

  • TippExhowahunterandabearhittheworld

  • Rsultatsaprs3moisdecampagne2sept20106dc2010

  • Leteaseratvu13millionsdefois

  • Lexprienceatfaiteparprsde35millionsdinternautes

  • 217paystouchsparlacampagne(sur224recenss!!!)avecdanslordre:

    France:3,6MUS:3,2MAllemagne:2,7MUK:2,7MEspagne:1MCanada:900KAustralie:800KTaiwan:800KBelgique:720KItalie:700K

  • Avec41340abonnssursachaneYoutube,Tippexsehisseparmilesplusbellesmarquesdumonde.(8mechanedesponsorsdetouslestempsdanslemonde1reenfrance)

  • Pendantles3premiersjours,lacampagneattwiUejusqu1foisparseconde.PartagesurFacebook:324449

  • +de5minpassesaveclamarqueTippexpendantlexprience

  • LESRETOMBES

  • 2starsavec+de1milliondefollowerstwiUentlacampagne

  • DaprsleJTde20hdeM6:lephnomnedumomentsurInternet

  • Foratotalofunder700000($960000),includingpromo`ons,itsbecomeaviralhit,notchingupmorethan21mviewsinamonth.Inspiteofachallengingbrief,thisisoneofthemostinnovatesusesofYoutubeinadverWsingandsuccesullyerasesanyimpressionofTippExasastuy,irrelevantbrand.

  • Ahuntershootsabearhasbeenthetalkoftheoceoverthepastweek,saysGallardo(crea`vedirectoratad.ItsalsoanexcellentexampleofhowtouseinteracWvityonline.GreatcreaWvityoneverylevel.hUp://www.metro.co.uk/tech/841462`ppexyoutubecampaigngreatinterac`vityoneverylevel

  • ForpossiblytherstWmeinYouTube'shistory,thecommentsec`onisactuallyhelpful,withsugges`onsofac`onstotryoutincluding:eats;watchesTVwith;swimswith;moonwalkswith;showshisassto;isshotby;smokeswith;andtherudeonewhichyou'rethinkingofyestheydothattoo.

    hUp://www.contagiousmagazine.com/2010/09/`ppex.php

  • hUp://tech.fortune.cnn.com/2010/09/03/adventuresinadver`singyoutube`ppex/

    YouTubeisgivingsomeofitsadcustomerssomecreaWvefreedom.TipExxmakesadecidedlytradi`onalmediaproduct:acorrec`onuidpopularthroughoutEurope.Butthey'veturnedtoaninnovaWvemarkeWngplanfromYouTubetogettheirmessageoutthere.Itstartswitha(strangelyNSFWlanguage)YouTubevideowhichhas700,000views.ItthenaskstheusertorewritethestorywithanodtoTippEx'sproduct.

  • hUp://news.cnet.com/830117852_32001563071.html

    ThereisastrangeandtroublingrumorthatYouTubeisactuallybeginningtomakemoney.[]However,IamgratefultoMediaBeatforbringingtomyaUen`onthislovelyadfortheLiquidPaperlikeproductTippExanadclearlyconstructedspecicallytotakeadvantageofYouTube'smanyphysicaldimensions.[]TherewasadaywhenitwastheadsespeciallyincountriesliketheU.K.thatelevatedthestylelevelofTV.Now,perhaps,thelovablemessthatisYouTubemightbeconsiderablyli`edbymoreadsofthisquality.

  • hUp://publicidadrentable.es/publicidadonline/granpublicidadde`ppexenyoutube/

    EnpocomsdeunasemanahaalcanzadomsdemediomillndevisitasenYouTubeyestoyconvencidodequeconseguirmuchasms.Qumejormaneradeempezarelndesemana,seorescrea`vospublicitarios,queremosvermscosasasenYouTube(odondesea)muchasms!

  • hUp://venturebeat.com/2010/09/03/seeyoutubeadscanbecomeawesomeahuntershootsabear

    ,IspoUedavideothatdemonstratessomeofYouTubespotenWalasanadverWsingplahorm.

    IthinktheTippExvideooersagreatcounterexampleofhowadverWserscanactuallyusethesite(Youtube)totheiradvantage.

  • Thanksforwatching

    CONTACTwale@buzzman.tv

    christelle@buzzman.tvTel:33158603610