Timing is Everything: Deliver your story to the right people on the right device

18:45

Delivery Your Story to the Right People

on the Right Device

Bernard Aschwandenwww.publishingsmarter.com

bernard@publ i sh ingsmarter.com

Timing is Everything1

@aschwanden4stc #AdobeTCS

18:45

The agenda


2

Story telling is a great way to connect with your audience. However, if that story is told at the wrong time, or in the wrong context, the results can be less than ideal.

Deliver a story that is customized to your audience, and available in a format the audience expects.

This holistic approach is sure to delight your customers and help you achieve the results you expect.

18:45

HINT: It is NOT “we do not talk about technical communication”


3

The first rule of technical communication is…

18:45@aschwanden4stc #AdobeTCS

4

1st RULEYou do not talk about

Comic Sans.


5

No, no, no, no…

1st RULE: You do not talk about TECH COMM.2nd RULE: You DO NOT talk about TECH COMM.3rd RULE: If someone says “comic sans" or goes

to wikipedia the edit is over.4th RULE: Only two SMEs to a review.5th RULE: One edit at a time.6th RULE: No input, no credit.7th RULE: Edits will go on as long as they have to.8th RULE: If this is your first event in TECH COMM,

you HAVE to edit.


6

18:45

Rule 1: Know your audience!


7

Once you know the audience, create targeted content

Regardless of the audience type or complexityMakes it a LOT easier to get the message

across

18:45

Aesop’s Fables


8

DEMO


9

18:45

10

Custom content for the audience


Not everyone likes ants and grasshoppersOf course, bunnies and eagles aren’t the only

option eitherSome people need to be guided and asked

questionsOthers need to have the lesson taught “right

now”

In all cases, if we make it easy to give them what they really want, it helps win them over


11


12


13

18:45

Microsoft Office Docs


14

DEMO


15


16


17

18:45

18

More time planning and creating…


Less time wasted generating multiple outputsLet the audience pick what they readYou can mix ideas

Audience Platform Product Whatever…

18:45

From one source to al l your outputs


19

Publishing


20

Audience specific content is 1 part of the story

Your audience wants custom contentBut they also want it device specific

Apple (iPad, iPhone, iWhatever) Android (phone, tablets) Windows (phones, tablets, laptops, desktops

And they want it format specific HTML5 Self-contained apps Kindle etc


21

Publishing is another


HTML (default on a tablet)22

Navigation Tools


HTML5 (default on a phone)23

Navigation Tools

18:45

Summing up the discussion,and options to continue it.


24

Conclusion and contact

18:45

25

About this conference


Applying Research to Practice – Understanding Userscrucial to know your users to give them info to make decisions (like “will I buy your product”)

Evolution of the Knowledge Broker once you know your audience, generate revenue (and you can do it using existing “technical communication” content)

UX Methods Made Easy: Card Sorting understand what the user experience is, and work to improve it in all that you do

Mastering Error Messages and deliver content that fixes the rough spots between product releases


About this conference (2)26

UX and Cognitive Load and again the discussion is how to reduce the amount of info your audience sees

Your Country Needs You: Communicators in the U.S. Government with ideas on how to find new audiences for the work that you do and discussing “on the job” insights

Public Speaking Skills: A Project Manager’s Best Friend and also crucial skills for anyone in tech comm to have as we need to talk to users, developers, managers, etc



Video Tools in Technical Writing – Double Your $$$ enhance the story with video (also touched on in the Knowledge Broker session)

Social Media for Technical Communicators which, in part, is where you can listen to how your audience reacts to the story, and you can guide the discussion

Technical Communicators and Translators: Let’s Speak the Same Language! because it isn’t enough to just provide access to content on devices, but you need to make the content understood by your audience



Tech Comm and Mobile – A Strategic Assessment more on generating revenue from docs, and delivering content in the format the audience wants

Upgrading Legacy Projects to Handle Responsive Output you can’t start fresh EVERY time, so what do you need to think about as you migrate older content

Getting A Head in the Clouds explores how to collaborate, distribute, and work together towards the same goal of providing users the right information, in the right format, at the right time, and let them do their jobs

18:45

My request


29

Jot down (and share via Twitter, or other mediums) your “ah-ha” moments

Use them to justify this event and your time here

Ask your employers for funding to return next year

Ensure you continue your STC membershipTalk to others about your success and

continue to add value to the work you do

18:45

Solving business problems through communication


30

18:45

Follow up contact information


31

905 833 8448 (Eastern Time)

[email protected]

www.linkedin.com/in/bernardaschwanden

@publishsmarter or @aschwanden4stc

www.publishingsmarter.com

Timing is Everything: Deliver your story to the right people on the right device

Education

Transcript of Timing is Everything: Deliver your story to the right people on the right device