Timeline for Marketing Events - University of Akron · (i.e: wedding invitations, garage sale...
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Timeline for Marketing Events 6 weekS before 5 weekS before 4 weekS before 3 weekS before 2 weekS before - - - - - Decide on materials needed and optimal mediums for advertising. Complete a marketing request form located at http://www.uakron.edu/studentlife/marketing/marketRequest.html For imprinted specialty items, select item and have artwork completed. Ordering these items requires a completed approval form and you are responsible for placing the order once the artwork is done. Be sure to call the company to verify what file types they accept for artwork. Contact the Buchtelite (x7919) regarding advertising for the week of your event. Remember: if you run your ad on a Thursday, it will have a longer shelf life than if you run it on a Tuesday. Also ask them to take photos at your event. Submit the event to the University’s electronic calendar at http://calendar.uakron.edu/ Contact ZTV (x6217) and WZIP (x8888) for exposure on local stations to advertise your event.* Post created materials such as fliers. Posting policy for the entire campus is online at http://uakron.edu/studentaff/osd/Posting.php.* Be sure to have postings counted and in the Team boxes in the SOuRCe before 5p.m. on Thursday. Design table tents and visit the InfoCenter to complete the appropriate table tent permission form at H:\Shared\FORMS and Business Office Policies* Sumbit your event to be posted on ZipMail at http://www.uakron.edu/zipmail. Utilize the student organization ListServe through Andy Williams ([email protected]). Encourage the Buchtelite (x7919) and Tel-Buch (x8442) to take photographs and write a story about the event. Submit an announcement at the Information Center to be broadcast in the Student Union.* consider - -Who is your audience? -What is the best way to reach your audience? -What is the purpose of this event? -Does this event qualify for institutional marketing? Please note: 1) the Marketing Area no longer accepts individual projects that have no University correlation (i.e: wedding invitations, garage sale fliers, etc). and 2) any marketing requests submitted that are missing information will be returned to you and require resubmission to begin processing. *denotes that if selected on the Marketing Request Form in the alloted amount of time, it will be handled for you by the Marketing Area. 1 week after - Fill out a Marketing feedback form located at http://www.uakron.edu/studentlife/marketing/marketFeedback.html
Transcript of Timeline for Marketing Events - University of Akron · (i.e: wedding invitations, garage sale...
Timeline for Marketing Events
6 weekS
before
5 weekS
before
4 weekS
before
3 weekS
before
2 weekS
before
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-
-
-
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Decide on materials needed and optimal mediums for advertising. Completea marketing request form located at http://www.uakron.edu/studentlife/marketing/marketRequest.htmlFor imprinted specialty items, select item and have artwork completed.Ordering these items requires a completed approval form and you are responsible for placing the order once the artwork is done. Be sure to call the company to verify what file types they accept for artwork.
Contact the Buchtelite (x7919) regarding advertising for the week of your event. Remember: if you run your ad on a Thursday, it will have alonger shelf life than if you run it on a Tuesday. Also ask them totake photos at your event.
Submit the event to the University’s electronic calendar at http://calendar.uakron.edu/
Contact ZTV (x6217) and WZIP (x8888) for exposure on local stations to advertise your event.*
Post created materials such as fliers. Posting policy for the entirecampus is online at http://uakron.edu/studentaff/osd/Posting.php.* Be sure to have postings counted and in the Team boxes in the SOuRCe before 5p.m. on Thursday.
Design table tents and visit the InfoCenter to complete the appropriatetable tent permission form at H:\Shared\FORMS and Business Office Policies*
Sumbit your event to be posted on ZipMail at http://www.uakron.edu/zipmail.
Utilize the student organization ListServe through Andy Williams([email protected]).
Encourage the Buchtelite (x7919) and Tel-Buch (x8442) to take photographs and write a story about the event.
Submit an announcement at the Information Center to be broadcast in the Student Union.*
consider -
-Who is your audience?-What is the best way to reach your audience?-What is the purpose of this event?-Does this event qualify for institutional marketing?
Please note: 1) the Marketing Area no longer accepts individual projects that have no University correlation (i.e: wedding invitations, garage sale fliers, etc). and 2) any marketing requests submitted that are missinginformation will be returned to you and require resubmission to begin processing.
*denotes that if selected on the Marketing Request Form in the alloted amount of time, it will be handled for you by the Marketing Area.
1 week
after
- Fill out a Marketing feedback form located at http://www.uakron.edu/studentlife/marketing/marketFeedback.html
