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![Page 1: Time Universal Credentials](https://reader036.fdocuments.net/reader036/viewer/2022062704/555aa19ed8b42a3e268b5100/html5/thumbnails/1.jpg)
TIME UNIVERSALThe Company
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INTRODUCTION
FOUNDED
2004
DIGITAL AGENCYas
DIGITAL MAKETING & PR
DESIGN & CREATIVEWEBSITE & SOFTWARE
Time Universal Communications is a Digital Strategy Agency founded in December 2004 focusing on digital strategy, creative and interactive services, social media marketing, and digital PR.
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OUR SERVICES
DIGITAL AGENCYFULL SERVICE
• Strategy & Planning• Media Planning &
Buying• Viral Marketing
Planning & Production
• Search Marketing Programs
• Mobile Marketing• Content Creation &
Management• Measurement &
Analytics
DIGITAL MARKETING
• Blogging• Brand Recognition• SEO-PR• Optimized Media Placement• Event Marketing• Product or Business Launches
DIGITAL PR
• Strategic Planning &
Pricing• Social Media
Distribution• Monitoring &
Report• Community Developmen
t • Content
Strategy & Audit
SOCIAL MEDIA
MARKETING• Interactive
App• Animation• Game
Production• Photography
and Video Production
INTERACTIVE CONTENT
Web & Mobile Development
Content Management System
WEBSITE & SOFTWARE
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Our People
CEO & Founder
Pham Minh Toan
Mr. Toan has 10 years experience working on digital solutions. He started his career at Fujitsu Vietnam. His entrepreneur mind led him to the second position as Sales Manager of Vietnam Communications Corporation. He founded Time Universal Communications in 2004 with an ambition in mind of making the company the best digital agency in Vietnam.
His has excellent skills of working with international brands such as Microsoft, Honda, British Council, Piaggio, DAI…
Read more about him at www.toanpham.info
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Our People
Vice Director
Do Hoa
Ms.Hoa was an writer and journalist for more than 6 years before changing her career to be a businesswoman. Hoa has experience in various aspects of communications and marketing through different angles due to her different job positions over last the 10 years at World Bank's Higher Education Project, T&A, Vietnam Communications Corporation… She is co-founder of Time Universal Communications.
Hoa’s specialties: Communications Strategic Planning, Strategic PR planning, Branding, Media Relations, Article Writing, Marketing Management, Social Media Marketing, Website Content Consulting, Online Community Building.
She is also a hot blogger on Digital Marketing and PR at www.hoado.info.
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Our People
Art Director
Dao Lam Hung
Mr. Hung is well-know as an innovative and high creative-minded designer. He has been a member of Time Universal since 2009.
Dao Lam Hung has played an important key factor for the success of the campains from Yamaha, Honda, Sacombank, Techcombank, Vietinbank, Manulife and Piaggio.
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Our People
Technical Director
Nguyen Son Duong
Mr.Duong was the Technical Director of Runhau.vn – a groupon startup – before joining Time Universal team. He has great experiences in working with big operate technical system and optimizing UI and UX.
Mr.Duong has played a important part as an technical expert in Time Universal success campaign such as Techcombank, Language Link and Bao Viet.
He is not only a perfectionist but also a very careful person. Mr.Duong is also innotivate and always keeping up with new technology.
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Our People
Account Manager
Nguyen Truong Duy
Mr.Duy was an experienced project manager at Gameloft Studio. He was also known as a media communication assistant for many projects at FPT Da Nang before joining Time Universal in 2012.
Mr.Duy takes the role of CEO Assistant and also participate in Time Universal’s project management.
He is also content contributor for Time Universal’s blog at http://blog.timeuniversal.vn and his own blog at www.duynt.com
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OUR CLIENTS
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BRANDS STORIES
Corporate Website
2006 - 2008
Corporate WebsiteCampaign Microsites
2009
Brand Website
2010
PROJECTS
WEB AGENCYCampaign Microsites
2014
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BRANDS STORIES
Art of The MotorbikeLiberty by You
2011
Workshop of Passion
2012
CAMPAIGNS
Corporate WebsiteBrand Site
2011
PROJECTS
DIGITALSTRATEGiCPARTNER
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BRANDS STORIES
Vui Tet TechcombankDuong Dua Ruc Lua
Xa lo chien thangVuon toi dinh cao
Quet the giang sinh
2012
CAMPAIGNS
Giu Tron Niem TinKet Noi Moi Khoang Cach
2011
DIGITAL AGENCYSTRATEGY PLANNINGINTERNAL PRCAMPAIGNS MANAGEMENT5
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BRANDS STORIES
Anh Tai Hoi TuMiss Sacombank
Chinh Phuc Nui Bang
S-OneTiet Kiem Phu Dong
2012
CAMPAIGNS6
DIGITAL STRATEGIC PARTNER
Hao Khi Sacombank
2013
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BRANDS STORIES
3G Launching Website
2009
iPhone Website
2010
Blackberry Website
2011
PROJECTS
WEB AGENCY
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BRANDS STORIES
MSN Vietnamese Version
2009
Windows 7 Launching
2010
PROJECTS
Web MaintainanceInteractive Game Development
2008 - 2010
SERVICES
WEB AGENCY
Corporate Website
2008
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BRANDS STORIES
Corporate Website
2009
Corporate Website
2010
PROJECTS
Web MaintainanceSoftware Development
2009 - 2010
SERVICES
WEB AGENCY
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COMMUNITY CAMPAIGNS
BRANDS AGENCY COMMUNITY KPIs
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Topics/week: 12 Topic views: 3,800Topic feedbacks: 43
Impressions:
19,263,796Clicks: 35,169CTR: 0,18%
Banner CPD AdsImpressions:
19,263,796Clicks: 35,169
CTR: 0,18%Magic PopupImpressions:
1,968,717Clicks: 16,489CTR 0,86%
•Challenge:Techcombank was awarded “The Best Commercial Bank of the Year” on 2010. The Bank wanted to express its gratitude to customers as a celebrating action on its 18th Birthday occasion. It’s the first time Techcombank thought of going digital and social. •Big Idea:Under the concept of “Your trust in our services is more valuable than any prizes” as the theme for all IMC campaigns of the year, Techcobank wanted to build up a digital campaign named “Giu tron niem tin” (Keeping the trust) with the reflection of the trust on the awarding cup. An Interactive Contest to build a trust circle to deliver the brand image, massage and build loyalty among the community.
CASE STUDIES
TECHCOMBANKCampaign: GIU TRON NIEM TIN
Microsite: www.giutronniemtin.vnYear: 2011
WEEKS8 AGE24-49
MICROSITE
DISPLAY ADS
SNS SEEDING
FORUM SEEDING
Registered Users: 12,780Interactions (like, comment, share): 120,000Summited Artworks: 1,046
Unique Visitors:
659,960Page views: 1,183,000Time on site: 00:01:05Conversion Rate: 4.4%
Fans: 39,850Comments:
13,000Post views/week 422,789
Feedback/week:4,225Impression/post:15,000Feedback/post:2.5%
FACEBOOK PAGE
1,000% KPI
221% KPI
1,038% KPI
300% KPI190% KPI
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Posts: 8Feedbacks: 452Views: 5,482
(provided by other agency)
•Challenge:Techcombank improved their Electronic Banking service
named F@st Banking with new features and utilities with other services. Agency was ordered to deliver a product
oriented online campaign which helped educate targeted customers about these new features and utilities.
•Big Idea:Gamification was used in combination with 2 talents who stand for the target customers on microsite based campaign with the support from Social media and Online Ads. Audience enjoyed a playful, lively and product-oriented online interactive game on
microsite within 6 weeks.
CASE STUDIES
TECHCOMBANKCampaign: KET NOI MOI KHOANG CACHMicrosite: www.ketnoimoikhoangcach.com Year: 2011
WEEKS6 AGE24-49
MICROSITE
DISPLAY ADS
FORUM SEEDING
Registered Users: 58,330Active Users/Players: 12,943Unique Visitors:715,409
Page views:
3,440,915Time on site: 0:00:58
Bounce Rate:
2,15%
1,167% KPI Good viral mechanism. One user must invite as many new users as they can to win record to get higher in the game. This made incredible results of registered users. A filter and activation mode was turned on to eliminate fake users. Users data base was collected for real marketing efforts afterwards.
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Seeded Posts: 17
Ppl saw this: 1,479,145Interactions: 9,968
•Challenge:In Sep, 2012 Techcombank took over one of the Vincom Twin
Towers which was considered as the most luxury business center in Hanoi. This was an important milestone to prove that
Techcombank kept moving toward successfully and trustworthily. Agency had to propose Digital campaign
concept to change audience’s awareness about new name of the Tower from Vincom Tower B to Techcombank Tower.
•Big Idea:Visualizing the Tower by 3D painting art right in front of the building and use social media to push up a microsite based campaign with a
contest in which audience interacted with this 3D picture.
CASE STUDIES
TECHCOMBANKCampaign: CHINH PHUC DINH CAOMicrosite: www.techcombanktower.comYear: 2012
WEEKS6 AGE20-49
Posts: 14Views: 55,306Comments: 537
Photos taken:
3,200
Impression: 58,546,325Clicks: 9,770
MICROSITEDISPLAY ADS
AMBIENT
FORUM SEEDING
Registered Users: 9,300
Unique Visitors: 431,335Page views: 775,910Time on site: 0:00:38
Onsite interactions: 16,439
FACEBOOK SEEDING
313% KPI
133% KPI
186% KPI
117% KPI
801% KPI
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Fans: 15,007Talking about this (avg):
6,800
Seeded Posts:18
Ppl saw post:
1,209,145Interactions:
8,680
Impressions: 433,620
Clicks: 21,533
CTR: 4.97% (industry rate: 3%)
(webtretho)Posts: 158Views: 29,343Comments:
1,551
Registered Users: 25,308Unique Visitors:
389,286Page views:
832,315Time on site:
0:01:01Onsite interactions:
142,469
•Challenge:Tiet kiem Phu Dong was the primary Money saving (for kids from 1 –
15 yo) service Sacombank launched in 2010 and soon took over a large market share among similar services of Vietnam Banking
industry. By the end of 2012, client wanted to create Digital footprint of the product to reach targeted customers and win not only their
awareness but also their engagement with service.
•Big Idea:We proposed an Inbound Marketing campaign with a highlighted
gamification microsite. While parents could share their angels’ stories by a comic creator tool, kids could enjoy a playful and educational
game from which they could learn saving habit and managing their little money lively.
CASE STUDIES
SACOMBANKCampaign: TIET KIEM PHU DONGMicrosite: www.tietkiemphudong.comYear: 2012
WEEKS8 24-49
MICROSITE
FACEBOOK SEEDING
FACEBOOK PAGE
GOOGLE ADs
FORUM SPONSOR
Articles: 08Highest voted article: 10,856 votes (9/10 rating)
ONLINE PR
Impression: 44,,969,405
Clicks:13,070CTR: 0,3%
DISPLAY ADs
131% KPI
375% KPI 289% KPI
AGE
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CASE STUDIES
MANULIFECampaign: DIEM TUA TINH THANMicrosite: www.diemtuatinhthan.comYear: 2012
WEEKS6 AGE25-49
MICROSITE
GOOGLE ADWORDsImpressions: 433,620
Clicks: 21,533
CTR: 4.97% (industry rate: 3%)
Registered Users: 5,226Unique Visitors: 389,286Page views: 832,315Time on site: 0:01:01Onsite interactions: 142,469
Game Actions: 4,514,703
FORUM SPONSOR(Webtretho)
Topic: 01 Duration: 03 weeksViews: 10,253Comments: 87
AD NETWORK
Impression: 2,379,695Clicks: 2,254
FB SEEDINGSeeded Posts: 30Interactions: 17,428
FB ADsImpresions:
19,918,000Click: 5,885
174% KPI
124% KPI581% KPI
1,726% KPI
AGE
•Challenge:Manulife Vietnam’s Myfamily insurance was a leading product
in the industry (among the same products from other competitors). But it was also a new product in the market so
our client wanted to improve the product’s awareness specifically on targeted audience. Budget and timeline were
very tigh in comparison to Manulife’s expected result.
•Big Idea:Because the product itself contained good content to built a
(product) brand story, we developed a social media marketing campaign. Our campaign created social media conversation
and visits to microsite where potential customers enjoy a minigame named “1 click – 2 tickets” to win real-time gifts
and leave comments about the product.
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•Challenge:In 2011, Piaggio Vietnam [Head of Piaggio Pacific Asia] launched the best
seller scooter - Liberty MIV (made in VN). Under concept “Art of the Motorbike” which expressed the art inspiration of Liberty., Piaggio therefore
invited 4 international street art artists to draw on the scooters. Teaser phrase’s challenge was to create first online impressions of the concept
among targeted audience with very tight budget.
•Big Idea:We presented a 3 months campaign. On teaser stage, we developed a
product oriented flash game that registered users could create their own artworks by selecting given art elements: background, people, graffiti
artworks and, of course, Liberty as an a compulsory element.
CASE STUDIES
PIAGGIOCampaign: ART OF THE MOTORBIKEMicrosite: www.artofthemotorbike.com.vn Year: 2011
WEEKS4 18-24
MICROSITE
FORUM SEEDING
Registered Users: 2,861Unique Visitors: 107,664Page views: 366,690Time on site: 0:01:47
Artworks: 421
Seeded Topics: 8Clicks: 3,364
FACEBOOK PAGEFans: 5,620Talking about this:
4,007134% KPI
183% KPI
AGE
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INTERNAL CAMPAIGNS
BRANDS AGENCY EMPLOYERS KPIs
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Attendants: 9,411Sacombank’s officers: 10,000+
Attended branches: 289Total Branches: 400+
Registered Users: [unpublished]
Visits: 1.254.689 Page views: [unpublished]Time on site: [unpublished]
•Challenge:Sacombank wanted to increase sale volume of all their
financial products and services among more than 10,000 staffs of 400+ branches around Indochina area. They found Digital is
the most suitable landscape to create conversations and a “sale-race” between branches and individuals. Due to that goal,
we were briefed to propose an internal (sale support) Digital campaign on the last quarter of 2012.
•Big Idea:It’s obvious that most of Sacombank’s staffs has never met yet
while showing off seems to be the easiest way to create fun competition among them. We developed 2 contests, one was
for Branches and groups of sale and the other was for the online and offline integrated contest called Miss Sacombank. After (almost) everyone had fun with these contests, a sale force
campaign released.
CASE STUDIES
SACOMBANKCampaign: HAO KHI SACOMBANKIntranet SiteYear: 2012
WEEKS8 AGE24-49
MICROSITE
MISS SACOMBANK
ANH TAI HOI TU
SACOMBANK’S EMPLOYEE
Campaign 1 Campaign 2
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CASE STUDIES
HAO KHI SACOMBANK
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CASE STUDIES
T FIRE
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CASE STUDIES
HIGHWAY TO No1
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CORPORATE WEBSITE
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CASE STUDIES
YAMAHA
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CASE STUDIES
PIAGGIO
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CASE STUDIES
VIETINBANK
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CASE STUDIES
SACOMBANK
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CASE STUDIES
MSB
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CASE STUDIES
CMC
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CASE STUDIES
CONVERSE
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CASE STUDIES
MICROSOFT
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CASE STUDIES
HONDA VIETNAM
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CASE STUDIES
HONDA VIETNAM
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CASE STUDIES
VNPT
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MICROSITE
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CASE STUDIES
Toiyeuvietnam.honda.com
.vn
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CASE STUDIES
TRAINGHIEMIPAY.VN
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CASE STUDIES
ART IS COMING
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CASE STUDIES
ART OF THE MOTORBIKE
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CASE STUDIES
LIBERTY BY YOU
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CASE STUDIES
WORKSHOP OF PASSION
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CASE STUDIES
GIU TRON NIEM TIN
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CASE STUDIES
KET NOI MOI KHOANG CACH
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CASE STUDIES
VUI TET TECHCOMBANK
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CASE STUDIES
TECHCOMBANK TOW
ER
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CASE STUDIES
TIET KIEM PHU DONG
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CASE STUDIES
BAO VE DONG CO XE MAY
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CASE STUDIES
KHANH KHAC CANON
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CASE STUDIES
S-ONE SACOMBANK
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CASE STUDIES
VONG TRON TRAI TIM
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CASE STUDIES
DIEM TUA TINH THAN
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CASE STUDIES
SUMMER PROGRAM
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CASE STUDIES
WINDOW
S 7
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SOCIAL MEDIASocial networks seeding Facebook App Development Forums seeding Facebook
Page Development Visual Content Seeding
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CASE STUDIESSAC XUAN Toi MUON
Facebook Contest
Viral Video
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CASE STUDIESSAC XUAN Toi MUON
Social Seeding
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CASE STUDIES
Facebook Page
Development
GIU TRON NIEM TIN
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CASE STUDIES
Facebook App
Development
125,000 users played the app
1,000,000 users were tagged
35% Vietnam FB User were touched
GIU TRON NIEM TIN
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CASE STUDIESGIU TRON NIEM TIN
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CASE STUDIES
Social Networks Seeding
7701 clicks
1,325 likes37 shares60 commentsperpost
GIU TRON NIEM TIN
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CASE STUDIESJUST ADD COLOR - C
ONVERSE
Facebook App
Development
44,083 fans1243 players648 art works15 days
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CASE STUDIES
1,727 likes93 shares60 commentsperpost
TECHCOMBANK TOWER
Visual Content Seeding
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CASE STUDIESDIEM TUA TINH THAN
Visual Content Seeding
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CONTACT
PHAM MINH TOANDirectorCellphone: +84-977-011-116Email: [email protected]
HOCHIMINH CITY:A: R.606, Block B, Indochina Park Tower, 4 Nguyen Dinh Chieu, District 1
T: +84-8-2220-2257F: +84-8-2220-2256
WEBSITE: WWW.TIMEUNIVERSAL.VNBLOG: BLOG.TIMEUNIVERSAL.VNFACEBOOK: FB/TIMEUNIVERSAL
HANOI:A: R.1903, Thanh Cong Tower, 57 Lang Ha, Ba DinhT: +84-4-3513-2783T: +84-4-3513-2784