Time to retire the homing pigeon
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Transcript of Time to retire the homing pigeon
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Time to re)re the homing pigeon
Slides published to slideshare.net/poarImages CC-‐licensed, a<ribu)on in comments
About PubSub and how the transport industry really needs an upgrade. Really.
Per Olof ArnäsChalmers University of Technology
per-‐[email protected]@Dr_PO
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
The transport industry
3 things
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…physical
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
…public
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
…analogue
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CC-‐BY Per Olof Arnäs
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
Transporta)on has developed
more or less linearly
the last 5500 years...
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
...which the informa)on technology has not.
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Themap
hasbeen
replacedby
the
compass
Seth Godin
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
Historically, the transport industry has been very reac)ve
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
You can't just ask customers what they want and then try to give that to them.
By the )me you get it built, they'll want
something new.
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
It’s )me for proac)vity
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14
DIGITAL INFRASTRUCTURE
Large flows of data
Divergent data flowsFormSourceContentsQuality
Technological pla\orms
Seman)cal pla\orms
Integra)on pla\ormsCon)nuity
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
We need a new digital platform
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Technology Management and EconomicsLogis4kcs and Transporta4onCC-‐BY Per Olof Arnäs
More popular than ever -‐ Pigeon version 20.0
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Time to change birds
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Subscrip)onSubscrip)on
Subscrip)
on
Subscrip)on
My own data
Combine
Remix
MashupCreate value
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Subscrip)onSubscrip)on
Publish
PubSub
Subscrip)onSubscrip)on
Subscrip)
on
Subscrip)on
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Subscrip)onSubscrip)on
Publish
PubSub
Subscrip)onSubscrip)on
Subscrip)
on
Subscrip)on
Operational data, not secretSecret data
Order infor
mation
Customer information
Vehicle/Vessel ETAVehicle/Vessel
position
Facility
accessab
ility
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Subscrip)onSubscrip)on
Publish
PubSub
Subscrip)onSubscrip)on
Subscrip)
on
Subscrip)on
Operational data, not secretSecret data
Publish
PublishPublish
Publish
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Subscrip)onSubscrip)on
Publish
PubSub
Subscrip)onSubscrip)on
Subscrip)
on
Subscrip)on
Operational data, not secretSecret data
Publish
PublishPublish
Publish
New dataSubscribe
Combine
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Benefits in transporta)on
Dialogue between vehicle and
infrastructure
Footprin)ng Increase efficiency by sharing data
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CC-‐BY Per Olof Arnäs
Dialogue between vehicle and infrastructure
Access control
Probe dataJourney planning data
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Footprin)ng
EnvironmentalEnergy use
Infrastructure use
Economical
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CC-‐BY Per Olof Arnäs
Increase efficiency by sharing data
Matchmaking
Bo<le-‐neck planningOp)mize vehicle use
Op)mize infrastructure use
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CC-‐BY Per Olof Arnäs
Obstacles
Security issues,both business-‐
and data-‐
Old/outdated values,
knowledge, ideas
No cri)cal mass
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Security issues
Separate business data from opera)onal status
informa)on
Do not publish PublishControl accessUse filters etc.
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CC-‐BY Per Olof Arnäs
Old/outdated values, knowledge, ideas
Lead on. Those who understand will follow and evolve with you
Spread the knowledge
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CC-‐BY Per Olof Arnäs
No cri)cal mass
Forget the map -‐ use the compass”Roughly west”
Build ramps instead of stairsIncremental win-‐
win
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CC-‐BY Per Olof Arnäs
Use the compass -‐ not the map
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CC-‐BY Per Olof Arnäs
Build ramps -‐ not stairs
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CC-‐BY Per Olof Arnäs
Soon...
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Subscrip)onSubscrip)on
Thank you for listening!
Slides published to slideshare.net/poarImages CC-‐licensed, a<ribu)on in comments
And keep broadcas)ng ;-‐)