Regional MagazinesCodes and Conventions – Time Out

London Extreme London Edition

This edition of Time Out London, issue 2193, costing £1.25 features the Time Out London logo in the top left hand corner. The iconic logo, used in Time Out magazines across the world meaning readers of other Time Out magazines would recognize it. By doing this it creates a recognizable brand image which readers would recognize without having necessarily read that specific version. In the case of Time Out London this magazine centers around the London area and topics, thus the “London” added to Time Out. By placing the image over the logo, they are confident the brand image is easily recognizable without having to look properly at the logo.

The background of this edition of Time Out is an image of someone jumping in a London scene. This creates a correlation between the image and the main cover line; “Extreme London”, by showing a jump from such a high place, they are creating the extreme connotation in the readers mind. The subtitle for the main cover line “Experience this city’s most intense adrenaline rushes”, this gives information on the topic covered. The word “EXTREME”, is written in black, bold uppercase typeface which suggests importance. The use of the yellow background replicates warning tape, accentuating the extremeness of the topic.

For the subtitle, they have used a smaller, white serif font which still allows the writing to stand out from the background whilst making it clear this is not the main topic. They have placed the barcode, on the left hand side – a common feature of a magazine to place it on the left hand side. This cover does not make use of sell lines all over the page, instead they are centered in one location. The use of white text allows it to contrast from the background. The use of “Inside” with the yellow background keeps a house style with the main cover line.

For the subtitle, they have used a smaller, white serif font which still allows the writing to stand out from the background whilst making it clear this is not the main topic. They have placed the barcode, on the left hand side – a common feature of a magazine to place it on the left hand side. This cover does not make use of sell lines all over the page, instead they are centered in one location. The use of white text allows it to contrast from the background. The use of “Inside” with the yellow background keeps a house style with the main cover line.

Codes and Conventions:• Use of recognizable

logo• Logo is covered by

image, suggesting brand is well known

• House style decided by topic

• Colours of fonts contrast with background

• Use of serif fonts gives a contemporary feel

This issue of Time Out London has used a double page spread advert from Gucci. This is not a regional advert, and does not create a regional feel for the reader. The advert is minimalistic, with an image on the left hand side of a woman wearing a colourful dress, and on the right hand side, the name of the company advertising with the tag line. They have called this the Vivid Collection, and this is reiterated to the reader, with the bright colours in the outfit.

They have also used a single page advertisement, this time advertising Fosters drink. The large image takes up most of the page, with the drink shown to be covered in water, with lemon below. This suggests to the reader the refreshment it gives them. Again this is not a regional advert, and does not give a regional feel to the reader. Fosters have used their own logo in the right hand side, by not making it prominent it suggests they do not rely on their brand, as it is easily recognizable.