Time Out - International Licensing
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INTERNATIONAL LICENSING PROGRAMME Make the most of your city
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Transcript of Time Out - International Licensing
INTERNATIONAL LICENSING PROGRAMME
Make the most of your city
1. License the Time Out brand and global technology platform
2. Your revenue streams
3. What we deliver to you
4. What you provide locally
7. Time Out around the world
5. How to take the brand further
8. Licence Terms
6. How the users interact with Time Out
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
License the Time Out brand and global technology platform
Mobile apps
iPad app
Personalisation engine
Hosted website
Social channels
Facebook apps
E-commerce platform
Daily offersTicketing
One user experience | One design | One product portfolio
Global platfo
rm
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Your revenue streams
Advertising Sponsorship E-Commerce
Sponsorship
Advertising
E-Commerce
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Advertising:Audience growth = revenue growth
Global digital ad spend to grow by 16.5% in 2012 and 13.5% in 2013
Digital to overtake newspapers in share of ad spend by 2013
TO London unique users up +67% YoY
TO New York UUs up +69% YoY
07 08 09 10 11
Time Out Group’s digital revenues grew by 50% every 2 years between 2007-2011
Advertising Sponsorship E-Commerce
50 million users projected
18 million users
Website 60%
Magazine8%
Mobile 24%
Social 8%
Website 54% Magazine
32%
Mobile 8%
Social 6%
Audience change 2011 – 2014/15 >
>
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Smartphones & tablets Smartphones 30% of
global mobile market share in 2011 & forecast to be 54% in 2015
By 2014 mobile internet users forecast to overtake desktop users: 1.7bn people
68m iPad sales predicted for 2012, 138m in 2015
UGC & social media 360bn links, notes, pics
shared in one year on Facebook
25bn tweets sent in one year on Twitter
35 hours of video uploaded per minute on YouTube
Advertising:Audience growth
Advertising Sponsorship E-Commerce
Time Out London iPhone app600,000 downloads in 2 years
800,000fans
600,000followers
25,000 downloads in
one month
Time Out NY iPad
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Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Advertising: One dedicated Ad
Director Clients look to the
Time Out international network for a one-stop shop for regional/global ad deals
Advertising Sponsorship E-Commerce
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Sponsorship:Customised creative solutions for online sponsorship
Advertising Sponsorship E-Commerce
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Sponsorship:Deep integration of sponsors on iPhone, Android and iPad apps
Advertising Sponsorship E-Commerce
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
In 2011 TOG generated £3.7m in total transaction value from 71,000 bookingsE-commerce revenue up 300% from 2009-2011
E-Commerce:Connecting everyone to the world of art and entertainment
ConsumerSEEKERS
PromoterSELLERS
Advertising Sponsorship E-Commerce
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Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
E-Commerce:Ticketing, offers, affiliates
Top 5 offers in 20121. Crystal Palace Day Spa
(health & beauty) 2. Fast Canvas Prints
(photography) 3. 39 Steps (theatre) 4. Gordon Ramsay, York &
Albany (dining) 5. Cookie Girl (culinary
class)
Advertising Sponsorship E-Commerce
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
What we deliver to you
Technology Brand Content Support
Support
Brand
Technology
Content
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Technology:Global platform components
State-of-the-art content management system and database
Website hosting, user analytics and ad serving software
E-commerce platform and tools
Technology Brand Content Support
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Technology:Future proofed systems
New product development – any new launches can be rolled out in your market
Automated upgrade process – you benefit from all platform improvements
Ongoing programme of enhancement and investment
Territory City 1 City 2 City 3
Language Language 1
Language 2
Language 1
Language 2
Language 1
Language 2
Website Mobile apps
iPad
Offers
Ticketing
Social apps
Local listers
Technology Brand Content Support
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Brand:44 year heritage
Brand values:EssentialConnectedTrustedFun Voted in Top 100
UK brands in 2011
Time Out Nightlife ranked Number 1 Site in 2010 & 2011
37 cities, 25 countries
Technology Brand Content Support
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Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Content: Interviews and features
from London, NY and all Time Out cities
Image library with over 200,000 images
TO Film database with over 30,000 reviews
Technology Brand Content Support
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Support
Set-up configuration & training
24/7 technical support
Conference for all licensees: Annual and specialist events
Technology Brand Content Support
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Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
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What you provide locally
Content Marketing Sales Operations
Operations
Marketing
Content
Sales
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What we deliver to you
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Content:Sources and structure
of content
Your team sources local events and venue information and applies local style and tone
Time Out
Third party feeds
Local venues
User generated content
Social activities
Requires operational excellence
Time O
ut checks & balances
Content Marketing Sales Operations
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Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
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the worldHome Licence Terms
Marketing:Grow the local audience Brand awareness Live events Digital marketing
investment: SEO, SEM
PR2.0
Content Marketing Sales Operations
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Marketing:Social
Horror film feature and Facebook app in two weeks gained: 30,000 new Facebook
fans 73,000 unique users 360,000 page views
Content Marketing Sales Operations
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Sales:Commercialise the products
Create expert digital and e-commerce sales teams
Source offers and ticket inventory
Develop advertiser and merchant relationships
Content Marketing Sales Operations
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Operations: Offers and ticket
fulfilment Customer service
Content Marketing Sales Operations
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
How to take the brand further
Print Live events Space & Merch.
Space & Merchandise
Live events
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Print Live events Space & Merch.
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Live events
Print Live events Space & Merch.
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Space & Merchandise
Print Live events Space & Merch.
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
How users interact with Time Out
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
New markets: Mexico, Madrid, Bangkok
Time Out around the world 18m
users world wide
37cities
countries25License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
Monthly technology fees based on product roll out programme and projected traffic volume
Multiple language options
Rights cover national territory
3-5 year initial term plus extension rights
Minimum guarantee recoupable from royalties paid on all revenue streams
Licence terms
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
For more information please contact:
Will Salmon Tel. +44 (0)20 7813 6012 Email: [email protected]
License Time Out
Your revenue streams
What we deliver to you
What you provide locally
How to take the brand further
How users interact with
Time OutTime Out around
the worldHome Licence Terms
