Time Notebook 8 Cost of first-class postage stamp 3¢3¢ Cost of loaf of bread19¢ Cost of issue of...

Time Notebook 8

Cost of first-classpostage stamp

3¢

Cost of loaf of bread19¢

Cost of issue of Sports Illustrated

25¢

Cost of movie ticket35¢

Cost of gallon of milk (delivered)

50¢

Average hourly wage$2.05

This feature is found on pages 704–705 of your textbook. Click the mouse button or press the Space Bar to display the information.


$1 in 1957 = $7.00 today

$1.33 v. $1.59

21¢ v. 41¢

$1.75 v. $4.50 $6.99 Swimsuit

$2.45 v. $8.50

$3.50 v. $3.50

Minimum hourly wage$1.00 $7.00 v. $7.25

$14.10 v. $11.95

Median price to buy a home

$19,500

Median income for a family of four

$5,234

Cost of new car$2,845



$1 in 1957 = $7.00 today

Cost of gallon gas 24¢

Disneyland Ticket

One child

75¢

$19,195 v. $27,958

$1.68 v. $1.65

$36,638 v. $67,019

$136,500 v. $206,500

$5.25 v. $59.00

Click the mouse button or press the Space Bar to display the information.Click the mouse button or press the Space Bar to display the information.

American Abundance


• In 1958 economist John Kenneth Galbraith published The Affluent Society, in which he claimed that the United States and some other industrialized nations had created an “economy of abundance.”

(pages 692–694)(pages 692–694)


American Abundance


• New business techniques and improved technology had produced a standard of living never before thought possible.

(pages 692–694)(pages 692–694)

• As the mechanization of farms and factories increased, many Americans began working in white-collar jobs, such as sales and management.

• White-collar employees generally worked for large corporations, some of which expanded into overseas corporations.

American Abundance (cont.)


(pages 692–694)(pages 692–694)

• In 1956, for the first time, white-collar workers outnumbered blue-collar workers–people who perform physical labor in industry.



(pages 692–694)(pages 692–694)

• Multinational corporations were located close to important raw materials and used cheaper labor forces, making them more competitive.



(pages 692–694)(pages 692–694)

• The 1950s also had an increase in franchises, in which a person owns and operates one or several stores of a chain operation.



(pages 692–694)(pages 692–694)

• Corporate leaders wanted employees who could conform to company standards.



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• In the 1950s book The Lonely Crowd, sociologist David Riesman argued that the “inner-directed” man was giving way to the “other-directed” man, with concerns regarding company approval outweighing personal values.



(pages 692–694)(pages 692–694)

• The suburbs came to symbolize the American dream, while others saw it as another example of American conformity.



(pages 692–694)(pages 692–694)

• The rise in luxury products led to the growth of more sophisticated advertising.



(pages 692–694)(pages 692–694)

• “Keeping up with the Joneses”



(pages 692–694)(pages 692–694)

• The advertising industry became the fastest-growing industry in the United States, using new marketing techniques to sell products.



(pages 692–694)(pages 692–694)



(pages 692–694)(pages 692–694)

• Levittown, New York, one of the country’s earliest suburbs, was a mass-produced residential community spearheaded by Bill Levitt.



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• Between 1947 and 1951, other Levittown-type communities were built all over the United States.



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• “White Flight” – Houston, Texas 1950



(pages 692–694)(pages 692–694)

• “White Flight” – Houston, Texas 1960



(pages 692–694)(pages 692–694)

Suburban Dream Developers attracted homebuyers to the suburbs with the promise of fresh air, green lawns, and trees. The names of many suburbs and subdivisions echoed that promise by including words such as park, forest, woods, grove, or hills.

What is the fictional address of the Simpson family?

742 Evergreen Terrace

The 1950s Family


• The 1950s changed the American family as families grew larger and women entered the workforce.

(pages 694–695)(pages 694–695)

The 1950s Family


• The period between 1945 and 1961 is known as the baby boom, in which more than 65 million children were born in the United States.

• Many young couples had delayed marriage until after the war and were now ready to marry and begin a family.

(pages 694–695)(pages 694–695)

Time Notebook 9

This feature is found on pages 704–705 of your textbook.This feature is found on pages 704–705 of your textbook.

• Other factors in this boom were the GI benefits that encouraged the growth of families, and television and magazines promoting pregnancy and large families.

The 1950s Family (cont.)


(pages 694–695)(pages 694–695)

• In the 1950s, although many women were expected to remain at home, the number of women who held jobs outside the home increased.

The 1950s Family (cont.)


(pages 694–695)(pages 694–695)

Time Notebook 3B

“Riddle: What’s college? That’s where girls who are above cooking and sewing go to meet a man they can spend their lives cooking and sewing for.”

ad for Gimbel’s department store campus clothes, 1952

This feature is found on pages 704–705 of your textbook. This feature is found on pages 704–705 of your textbook.

Common joke during the 50’s was women went to college not to get a B.A., but a MRS. degree.

Technological Breakthroughs


• In 1946 scientists working for the United States Army developed one of the earliest computers.

• It was called ENIAC (Electronic Numerical Integrator and Computer), and it made military calculations.

• Later, a newer model called UNIVAC (Universal Automatic Computer) could handle business data and led to the computer revolution.

(pages 695–697)(pages 695–697)

• In the 1950s, there were many medical breakthroughs such as the development of antibiotics; new drugs for arthritis, diabetes, cancer, and heart disease; and advances in surgical techniques.

Technological Breakthroughs (cont.)


(pages 695–697)(pages 695–697)

• New cases of polio declined dramatically. American scientist Albert Sabin later developed an oral vaccine for polio, causing the threat of polio to disappear in the United States.


(pages 695–697)(pages 695–697)

• Polio epidemics swept the nation in the 1940s and 1950s.

• Jonas Salk developed an injectable vaccine that prevented polio.

How little did we know?

• The Soviet Union launched the world’s first space satellite, Sputnik, in October 1957.

• The United States launched its own satellite in January 1958.

• American engineers were making commercial planes smoother and faster.



(pages 695–697)(pages 695–697)

Ch 22 Sec 2: The Affluent Society

• ___________ – jobs in businesses based in sales and management rather than (blue collar)

• _________ – many Americans were concerned with “fitting in” and wanted to buy consumer goods (keep up with the Joneses) in order toe keep up with neighbors

• ___________ – the idea of bringing the assembly line practices of factories to build cheap homes in the suburbs, popularized by Bill Levitt

• ___________ – with the popularity of the automobile and highways many middle class Americans moved to the suburbs to escape the dangers of the cities

• ____________ – with Americans returning home from war, over 62 million children were born between the years 1945 to 1961.

• ____________ – developed a vaccine that prevented people from getting polio, thus eliminating the disease

white collar

conformity

Levittown

white flight

baby boom

Jonas Salk

End of Slide Show

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