Time is an illusion.Time is an illusion.lunchtime - doubly so lunchtime - doubly so bostonian bostonian 1:53:28, Thu Oct 11, 20121:53:28, Thu Oct 11, 2012

Any sufficientlyAny sufficientlyadvanced technologyadvanced technologyis indistinguishableis indistinguishablefrom magic.from magic.

——Arthur C. ClarkeArthur C. Clarke

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If you make a habit of buying things you do notIf you make a habit of buying things you do notneed, you will soon be selling things you do.need, you will soon be selling things you do.

From total engagement to total passive consumption,From total engagement to total passive consumption,there will be offers covering each and they will all bethere will be offers covering each and they will all beconnected.connected.The Web allows you to publish things that showcaseThe Web allows you to publish things that showcasewho you are and what you do.who you are and what you do.Find out where your target audience is,Find out where your target audience is,What starts as playful conversation, imitating ourWhat starts as playful conversation, imitating ourmachines, easily becomes part of our languagemachines, easily becomes part of our languagediscourse.discourse.

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Unless what we do is useful, glory is vain.Unless what we do is useful, glory is vain.

Harness frictionless ROIHarness frictionless ROI

Be the first to the field and the last to the couch.Be the first to the field and the last to the couch.(Chinese Proverb)(Chinese Proverb)

Allow me to widgetize, change my profile, look and feel,Allow me to widgetize, change my profile, look and feel,make your assets mine.make your assets mine.The Web as I envisaged it, we have not seen it yet. TheThe Web as I envisaged it, we have not seen it yet. Thefuture is still so much bigger than the past.future is still so much bigger than the past.Operators don't understand how the media world worksOperators don't understand how the media world worksand what it takes to make media content popular onand what it takes to make media content popular onhandsets.handsets.From 'Relationship Status' drop downs menus, to 'Likes'From 'Relationship Status' drop downs menus, to 'Likes'and tick lists of interests we are quantifying ourand tick lists of interests we are quantifying ouridentities.identities.

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If we continue toIf we continue todevelop ourdevelop ourtechnology withouttechnology withoutwisdom or prudence,wisdom or prudence,our servant may proveour servant may proveto be our executioner.to be our executioner.

——Omar N. BradleyOmar N. Bradley

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There are a thousand paths to every wrong.There are a thousand paths to every wrong.

A bestselling book might sell a million copies or so.A bestselling book might sell a million copies or so.All content gets cheaper, all the time, until it stopsAll content gets cheaper, all the time, until it stopsmaking real $ altogether?making real $ altogether?Sometimes it's Context and filtering that matters theSometimes it's Context and filtering that matters themost, sometimes it's metacontentmost, sometimes it's metacontentCYBORG ANTROPOLOGY A framework forCYBORG ANTROPOLOGY A framework forunderstanding the effects of objects and technology onunderstanding the effects of objects and technology onhumans and culture.humans and culture.

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In conclusionIn conclusionEmbrace wireless nichesEmbrace wireless nichesTarget end-to-end web servicesTarget end-to-end web servicesEnable Cluetrain e-tailersEnable Cluetrain e-tailersand remember: A flatterer is a secret enemy.and remember: A flatterer is a secret enemy.

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@bostonian@bostonian

TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Ben Grader, Daniel*1977, Stuck in Customs,Ben Grader, Daniel*1977, Stuck in Customs,

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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