Time Inc Native Advertising

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THREE FLAVORS OF NATIVE Adam Solomon (@adam_solo) VP, Digital Ad Products & Revenue Operations Time Inc.

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Transcript of Time Inc Native Advertising

Page 1: Time Inc Native Advertising

THREE FLAVORS OF NATIVEAdam Solomon (@adam_solo)VP, Digital Ad Products & Revenue Operations Time Inc.

Page 2: Time Inc Native Advertising

IT ALL STARTS WITH AUTHENTIC CONSUMER EXPERIENCES …

CONSUMERS

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12 1: 2: 3: 4: 5: 6: 7: 8: 9: 10 11 12 1: 2: 3: 4: 5: 6: 7: 8: 9: 10 11

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12.0% Share of Time Inc. PV’s by Channel by Time of Day

Website - PCWebsite - Mobile PhoneWebsite - TabletTablet Magazine App%

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Source: Omniture Discover, Reporting Period: Mar 1 – Mar 14, 2013

ACROSS MULTIPLE PLATFORMS THROUGH THE ARC OF THE DAY

BREAKING NEWS MINUTE-BY-MINUTE UPDATES RICH, LEAN-BACK EXPERIENCE

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BRANDED STORY WRITTEN WITH PEOPLE.COM’S TRUSTED EDITORIAL VOICE

EXTEND REACH

THROUGH SOCIAL PLUGINS

NEWS ARTICLE OR SPONSORED BLOG POST DRIVES TO CUSTOM STORY

NATIVE FLAVOR #1Advertorial Redux

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NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Desktop

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NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Mobile

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NATIVE FLAVOR #2Time Amplify - Addressable Content Channels - Mobile

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• Social feeds– Facebook– Twitter– YouTube– LinkedIn– Instagram, etc.

• Custom content

• Blog posts (RSS feeds)

NATIVE FLAVOR #3Watercooler LIVE

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NATIVE FLAVOR #3Watercooler LIVE

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THREE FLAVORS OF NATIVEAdam Solomon (@adam_solo)VP, Digital Ad Products & Revenue Operations Time Inc.