Tim presentation for B2B E-commerce

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The Impacts of Social Trust on Open and Closed B2B E- commerce: A Europe-Based Study Presenter: Tim Cheng Instructor: Dr. Teresa Hsu Date: April 20, 2015 1

Transcript of Tim presentation for B2B E-commerce

The Impacts of Social Trust on Open and Closed B2B E-commerce:

A Europe-Based Study

Presenter: Tim ChengInstructor: Dr. Teresa HsuDate: April 20, 2015

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Qu, W. G., Pinsonneault, A., Tomiuk, D., Wang, S., & Liu, Y. (2014). The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Information & Management, 1-9.

Citation

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Open & Closed E-commerce

GNI: Gross National Income

Definition of term

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Introduction Literature Review Methodology Results Conclusion Reflection

Content

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Background

Purpose of this study

Introduction

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Studies show that firm ability in conducting transaction and collaboration with business partners over electronic channels can have a strategic impact on firm performance.

Background

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(C.W.Y. et al., 2011; M.R., 2004)

This study examines how social trust of a country affects firms’ use of open and closed B2B e-commerce. 

Purpose of this study

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By committed relations, Yamagishi (2011)means that two partners in a relation refuse temptation of more profitable offers from outside and stay in their relationship with the same partner.

Literature Review

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H1a. The greater the social trust in a country in which a firm operates, the less likely the firm will use closed B2B e-commerce.

In such countries, managers often have a high level of trust of other firms and are willing to transact with new trading partners due to this high level of trust.

Literature Review

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H1b. The greater the social trust in a country in which a firm operates, the more likely the firm will use open B2B e-commerce.

Researchers propose that a firm's IT experience should facilitate the use of both open and closed B2B e-commerce.

Literature Review

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H2a. A firm's IT experience is positively associated with the use of closed B2B e-commerce.

H2b. A firm's IT experience is positively associated with the use of open B2B e-commerce.

This low willingness in closed B2B e-commerce should mitigate the positive association between IT experience and closed B2B e-commerce. 

Literature Review

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H3a. The positive effect of IT experience on closed B2B e-commerce becomes weaker when the social trust of a country is higher.

Firms in country with high social trust are more willing to engage in open B2B e-commerce because open B2B e-commerce provides better trading partners to them(K. et al., 2006).

Literature Review

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H3b. The positive effect of IT experience on open B2B e-commerce becomes stronger when the social trust of a country is higher.

Online data sources

Participants

Methodology

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Online data sources

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World Values Survey

E-business Watch

Data sources

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World Values Survey

Social trust

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EuropeanDecision Makers

27 countries

10,455 enterprises

E-business watch

EuropeanDecision Makers

29 countries

14,056 enterprises

E-business watch

Removing missing data

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Statistical Analysis

Result

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Factor analysis

Statistical package HLM 6

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H1a

H1b

H2b

H2aH3a

H3b

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Hypothesis Value Supported

H1a.The greater the social trust in a country in which a firm operates, the less likely the firm will use closed B2B e-commerce.

β=-0.23*p<0.05

H1b. The greater the social trust in a country in which a firm operates, the more likely the firm will use open B2B e-commerce.

β=0.34*p<0.01

Result

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Hypothesis Value Supported

H2a. A firm's IT experience is positively associated with the use of closed B2B e-commerce.

β=0.53**p<0.01

H2b. A firm's IT experience is positively associated with the use of open B2B e-commerce.

β=0.72**p<0.01

Result

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Hypothesis Value Supported

H3a. The positive effect of IT experience on closed B2B e-commerce becomes weaker when the social trust of a country is higher.

β=-0.13**

p<0.01

H3b. The positive effect of IT experience on open B2B e-commerce becomes stronger when the social trust of a country is higher.

β=0.02

Result

Research has suggested that open B2B e-commerce is the future direction of e-commerce due to its various advantages.

Conclusion

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Concluding those points, open and closed B2B e-commerce have different advantages and adopting in different situations. As a manager needs to consider the company’s characteristic with other enterprises.

Reflection

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All things are easy that are done

willingly.